Fine Wine Delivery Company vs Vino Fino:Which is more popular?
In September 2026, Vino Fino had more branded searches than Fine Wine Delivery Company among online wine retailers in New Zealand. Vino Fino had about 2,990 branded searches, while Fine Wine Delivery Company had 1,300. Vino Fino made up 23.2% of all online wine retailer searches we track, and Fine Wine Delivery Company accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about online wine retailers, Fine Wine Delivery Company appeared in four of the five answers and Vino Fino in none.
Who do people search for more?
Vino Fino, about 2 searches for every 1 for Fine Wine Delivery Company
Who does AI mention more?
Fine Wine Delivery Company, mentioned in 4 of 5 answers, Vino Fino in 0
Who does AI recommend more?
Fine Wine Delivery Company, the only one of the two named
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Top online wine retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fine Wine Delivery Company was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vino Fino did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fine Wine Delivery Company4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wine Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Good Wine Co4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Black Market3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Everyday Wine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wine Central2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- The Wine List2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glengarry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vino Fino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Advintage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online wine retailers
5 answers
Asked ChatGPT
“Which online wine retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best online wine retailers in New Zealand?”
Asked ChatGPT
“What's the best online wine retailer in New Zealand for home delivery?”
Searched Google, AI Overview
“wine delivery nz”
Searched Google, AI Overview
“buy wine online”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fine Wine Delivery Company or Vino Fino more popular in search?
This chart shows how often people search Google for Fine Wine Delivery Company and Vino Fino by name. Each line represents a brand's share of searches for all ten online wine retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Vino Fino, Fine Wine Delivery Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | Everyday Wine | Vino Fino | Black Market | Advintage | Fine Wine Delivery Company | Wine Central | Wine Direct | The Good Wine Co | The Wine List | Glengarry |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.6% | 26% | 21% | 12.2% | 8.8% | 8.8% | 4.2% | 2.3% | 0.09% | 0.09% |
| Nov 2025 | 19.5% | 19.9% | 19.5% | 14% | 10.8% | 10.8% | 3.2% | 2.2% | 0.07% | 0.07% |
| Dec 2025 | 15.4% | 35.5% | 12.8% | 13.9% | 8.5% | 8.5% | 3.1% | 2.1% | 0.11% | 0.05% |
| Jan 2026 | 16.3% | 31.2% | 16.3% | 13.9% | 8.6% | 8.6% | 3.4% | 1.5% | 0.09% | 0.09% |
| Feb 2026 | 16.8% | 32.2% | 14.2% | 15% | 8.9% | 8.9% | 2.3% | 1.5% | 0.18% | 0.09% |
| Mar 2026 | 24.5% | 30.2% | 12.9% | 11.5% | 10.9% | 6% | 2.7% | 1.2% | 0.14% | 0% |
| Apr 2026 | 23.2% | 29% | 15.2% | 11.1% | 10.4% | 7% | 2.6% | 1.4% | 0.08% | 0.08% |
| May 2026 | 23.1% | 28.9% | 15.1% | 11% | 10.3% | 7% | 3.1% | 1.4% | 0.08% | 0.08% |
| Jun 2026 | 30.7% | 24.9% | 13.6% | 11.8% | 8.5% | 6.1% | 2.7% | 1.4% | 0.09% | 0% |
| Jul 2026 | 35.8% | 24.3% | 10.6% | 9.8% | 10.6% | 4.8% | 2.6% | 1.4% | 0.08% | 0.08% |
| Aug 2026 | 34% | 23.2% | 12.4% | 8.3% | 12.4% | 5.6% | 2.5% | 1.6% | 0.08% | 0.08% |
| Sep 2026 | 34.2% | 23.2% | 12.4% | 11.2% | 10.1% | 4.6% | 2.5% | 1.6% | 0.16% | 0.08% |
How has the Fine Wine Delivery Company and Vino Fino comparison changed over the last 12 months?
3 findings
- Vino Fino was ahead of Fine Wine Delivery Company in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fine Wine Delivery Company’s share of searches among online wine retailers in New Zealand moved from 8.8% to 10.1%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 12 months ending September 2026, Vino Fino’s share of searches among online wine retailers in New Zealand moved from 26% to 23.2%, and its estimated monthly branded searches held steady at 3K.
How did search popularity change for New Zealand online wine retailers in September 2026?
3 changes

In September 2026, Advintage overtook Fine Wine Delivery Company to rank 4th among online wine retailers in New Zealand, with 11.2% of the searches.
In September 2026, Fine Wine Delivery Company lost share of searches among online wine retailers in New Zealand, from 12.4% to 10.1%.

Vino Fino’s share of searches among online wine retailers in New Zealand has lost ground for 3 months in a row, from 24.9% to 23.2% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fine Wine Delivery Company’s and Vino Fino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fine Wine Delivery Company
1 branded search term
- fine wine delivery company
Vino Fino
3 branded search terms
- vino fino
- vino fino wine
- vinofino
Other head-to-heads among online wine retailers

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