Brandwave

The Loar vs Washburn:Which is more popular?

In September 2026, Washburn had more branded searches than The Loar among mandolin brands in New Zealand. Washburn had about 170 branded searches, while The Loar had 10. Washburn made up 2.4% of all mandolin brand searches we track, and The Loar accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about mandolin brands, The Loar appeared in four of the five answers and Washburn in two. The Loar was mentioned before Washburn in three out of four answers.

Among mandolin brands in New Zealand in September 2026

Who do people search for more?

Washburn, about 17 searches for every 1 for The Loar

Washburn 170 searchesThe Loar 10 searches

Who does AI mention more?

The Loar, mentioned in 4 of 5 answers, Washburn in 2

The Loar in 4 of 5Washburn in 2 of 5

Who does AI recommend more?

The Loar, named ahead of Washburn in 3 of 4 answers

The Loar first in 3Washburn first in 1

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Top mandolin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Loar was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Washburn was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The Loar was listed before Washburn in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eastman1st
  2. Kentucky2nd
  3. The Loar3rd
  4. Gibson4th
  5. Collings5th
  6. Ibanez6th
  7. Washburn7th
  8. Epiphone8th
  9. Northfield9th
  10. Fender–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eastman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kentucky4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Loar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gibson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Collings3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ibanez2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Washburn2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Northfield2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epiphone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mandolin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The Loar or Washburn more popular in search?

This chart shows how often people search Google for The Loar and Washburn by name. Each line represents a brand's share of searches for all ten mandolin brands we track, month by month, from searches in New Zealand.

The Loar and Washburn among mandolin brands in New Zealand, by month

Share of searches by month for Washburn, The Loar. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezEpiphoneGibsonWashburnCollingsEastmanKentuckyNorthfieldThe Loar
Oct 202541%19.5%19.7%15.5%3%0.68%0.14%0.14%0.14%0.27%
Nov 202541.3%18.2%19.6%16.2%3.1%1.1%0.14%0.14%0%0.28%
Dec 202540.7%18.1%21.3%14%3.7%1.4%0.27%0.14%0.14%0.27%
Jan 202639.1%22.4%19.4%13.9%3.4%1.1%0.27%0.13%0.13%0.27%
Feb 202638.9%17.5%21.6%16.6%3.6%1.2%0.15%0.15%0.15%0.15%
Mar 202642.4%17.8%16.7%17.8%3.4%1.1%0.27%0.13%0.13%0.27%
Apr 202642.2%20.3%17.4%15.2%3.2%1.1%0.26%0.13%0.13%0.26%
May 202645.9%17.1%17.2%15.2%2.8%1%0.26%0.13%0.13%0.26%
Jun 202643.3%18.8%18.1%15.7%2.5%0.93%0.13%0.13%0.13%0.13%
Jul 202644.3%17.7%18%15.9%2.8%0.69%0.14%0.14%0.14%0.28%
Aug 202642.2%19%18%16.3%3.1%0.68%0.14%0.14%0.14%0.27%
Sep 202644.3%18.9%18.5%14.8%2.4%0.56%0.14%0.14%0.14%0.14%

How has the The Loar and Washburn comparison changed over the last 12 months?

3 findings
  • Washburn was ahead of The Loar in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, The Loar’s share of searches among mandolin brands in New Zealand moved from 0.27% to 0.14%, and its estimated monthly branded searches moved from 20 to 10.
  • Across the 12 months ending September 2026, Washburn’s share of searches among mandolin brands in New Zealand moved from 3% to 2.4%, and its estimated monthly branded searches moved from 220 to 170.

How did search popularity change for New Zealand mandolin brands in September 2026?

2 changes
  1. In September 2026, Washburn lost share of searches among mandolin brands in New Zealand, from 3.1% to 2.4%.

  2. In September 2026, The Loar fell from 7th to 10th among mandolin brands in New Zealand.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using The Loar’s and Washburn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Loar

2 branded search terms

  • loar mandolin
  • the loar

Washburn

3 branded search terms

  • washburn
  • washburn guitar
  • washburn mandolin

How the Brand Demand Index is measured

Other head-to-heads among mandolin brands

Creator with pink hair and a pink jacket

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