Brandwave

Swimgym vs Trent Bray Swim School:Which is more popular?

In September 2026, Swimgym had more branded searches than Trent Bray Swim School among Auckland swim schools in New Zealand. Swimgym had about 960 branded searches, while Trent Bray Swim School had 50. Swimgym made up 11.2% of all Auckland swim school searches we track, and Trent Bray Swim School accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about Auckland swim schools, Trent Bray Swim School appeared in two of the three answers and Swimgym in none.

Among Auckland swim schools in New Zealand in September 2026

Who do people search for more?

Swimgym, about 19 searches for every 1 for Trent Bray Swim School

Swimgym 960 searchesTrent Bray Swim School 50 searches

Who does AI mention more?

Trent Bray Swim School, mentioned in 2 of 3 answers, Swimgym in 0

Trent Bray Swim School in 2 of 3Swimgym in 0 of 3

Who does AI recommend more?

Trent Bray Swim School, the only one of the two named

Trent Bray Swim School first in 2Swimgym never named

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Top Auckland swim schools in ChatGPT and Google AI Overviews

In three ChatGPT questions, Trent Bray Swim School was mentioned in two out of three: in two of the three ChatGPT answers. Swimgym did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Swimtastic1st
  2. Trent Bray Swim School2nd
  3. Dean Greenwood Swim School3rd
  4. Hilton Brown Swimming–
  5. Swimgym–
  6. Swimsation–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland swim schools

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Swimgym or Trent Bray Swim School more popular in search?

This chart shows how often people search Google for Swimgym and Trent Bray Swim School by name. Each line represents a brand's share of searches for all six Auckland swim schools we track, month by month, from searches in New Zealand.

Swimgym and Trent Bray Swim School among Auckland swim schools in New Zealand, by month

Share of searches by month for Swimgym, Trent Bray Swim School. The figures are in the table below the chart.

View monthly share of searches table
MonthSwimtasticHilton Brown SwimmingSwimgymSwimsationDean Greenwood Swim SchoolTrent Bray Swim School
Oct 202557.1%30.8%7.5%3.5%0.42%0.74%
Nov 202557.2%30.6%6.7%4.3%0.42%0.73%
Dec 202555.2%28.9%10.8%4.1%0.3%0.76%
Jan 202650.7%33.5%10.9%3.8%0.46%0.65%
Feb 202655.9%29.8%8.9%4.2%0.51%0.71%
Mar 202655.7%29.7%8.8%4.3%0.71%0.71%
Apr 202656.6%30.2%8.9%3.2%0.41%0.72%
May 202660.2%26.7%8.5%3.6%0.44%0.55%
Jun 202660.1%26.5%8.5%3.8%0.33%0.77%
Jul 202660.9%26.9%7.8%3.3%0.55%0.55%
Aug 202661.1%26.6%7.8%3.6%0.33%0.55%
Sep 202653.4%28.2%11.2%5.7%0.82%0.58%

How has the Swimgym and Trent Bray Swim School comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland swim schools in September 2026?

2 changes

  1. In September 2026, Swimgym gained share of searches among Auckland swim schools in New Zealand, from 7.8% to 11.2%.

  2. In September 2026, Trent Bray Swim School fell from 5th to 6th among Auckland swim schools in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Swimgym’s and Trent Bray Swim School’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Swimgym

2 branded search terms

  • swimgym
  • swimgym lloyd elsmore

Trent Bray Swim School

1 branded search term

  • trent bray swim

How the Brand Demand Index is measured

Other head-to-heads among Auckland swim schools

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