Brandwave

State of Grace Funerals vs Windsor Funerals:Which is more popular?

In September 2026, Windsor Funerals had more branded searches than State of Grace Funerals among Auckland funeral directors in New Zealand. Windsor Funerals had about 480 branded searches, while State of Grace Funerals had 320. Windsor Funerals made up 7.5% of all Auckland funeral director searches we track, and State of Grace Funerals accounted for 5%. When we asked ChatGPT and Google AI Overviews about Auckland funeral directors, State of Grace Funerals and Windsor Funerals each appeared in two of the three answers. State of Grace Funerals was mentioned before Windsor Funerals in two out of three answers.

Among Auckland funeral directors in New Zealand in September 2026

Who do people search for more?

Windsor Funerals, about 50% more searches than State of Grace Funerals

Windsor Funerals 480 searchesState of Grace Funerals 320 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

State of Grace Funerals in 2 of 3Windsor Funerals in 2 of 3

Who does AI recommend more?

State of Grace Funerals, named ahead of Windsor Funerals in 2 of 3 answers

State of Grace Funerals first in 2Windsor Funerals first in 1

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Top Auckland funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, State of Grace Funerals and Windsor Funerals were each mentioned in two out of three: in two of the three ChatGPT answers. State of Grace Funerals was listed before Windsor Funerals in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. State of Grace Funerals1st
  2. Windsor Funerals2nd
  3. Tipene Funerals3rd
  4. Aroha Funerals3rd
  5. Davis Funerals5th
  6. Morrison Funeral Directors–
  7. Dil's Funeral Services–
  8. Sibuns–
  9. Simplicity Funerals–
  10. Natural Funerals–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is State of Grace Funerals or Windsor Funerals more popular in search?

This chart shows how often people search Google for State of Grace Funerals and Windsor Funerals by name. Each line represents a brand's share of searches for all ten Auckland funeral directors we track, month by month, from searches in New Zealand.

State of Grace Funerals and Windsor Funerals among Auckland funeral directors in New Zealand, by month

Share of searches by month for Windsor Funerals, State of Grace Funerals. The figures are in the table below the chart.

View monthly share of searches table
MonthMorrison Funeral DirectorsTipene FuneralsDavis FuneralsDil's Funeral ServicesWindsor FuneralsAroha FuneralsSibunsState of Grace FuneralsSimplicity FuneralsNatural Funerals
Oct 202540%12%9.8%12.6%4.4%9.8%7.8%2.9%0.41%0.41%
Nov 202540.4%12%9.8%10.2%4.3%9.8%8.7%3.5%0.83%0.33%
Dec 202535.4%13.4%10.9%13.7%5.9%7.2%9.1%3.2%0.93%0.19%
Jan 202630.7%11.2%11.2%19.7%7.4%9.1%5.7%4%0.76%0.19%
Feb 202638.5%9.4%14%14.5%5.1%9.4%4.8%3.3%0.48%0.48%
Mar 202643%10.6%7.1%13.5%8.7%7.1%5.9%3.1%0.74%0.29%
Apr 202645.1%11.1%7.4%11.5%4.9%9.1%6.8%3.2%0.62%0.31%
May 202650%8.1%9.9%7%4.4%8.1%7.5%3.6%0.97%0.28%
Jun 202636.9%13.5%11%7.8%9%7.3%7.5%6%0.61%0.46%
Jul 202645.6%9.2%9.2%12%5%6.1%7.7%4.1%0.78%0.31%
Aug 202648.4%9.6%7.9%8.5%6.4%7.9%6.5%3.5%0.93%0.4%
Sep 202645.7%11.2%9.2%8.1%7.5%6.1%5.5%5%1.1%0.62%

How has the State of Grace Funerals and Windsor Funerals comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland funeral directors in September 2026?

2 changes

  1. In September 2026, Windsor Funerals overtook Aroha Funerals and Sibuns to rank 5th among Auckland funeral directors in New Zealand, with 7.5% of the searches.

  2. In September 2026, State of Grace Funerals gained share of searches among Auckland funeral directors in New Zealand, from 3.5% to 5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using State of Grace Funerals’ and Windsor Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

State of Grace Funerals

1 branded search term

  • state of grace funerals

Windsor Funerals

1 branded search term

  • windsor funerals

How the Brand Demand Index is measured

Other head-to-heads among Auckland funeral directors

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