Spinifex vs Zempire:Which is more popular?

In September 2026, Zempire had more branded searches than Spinifex among camping chair brands in New Zealand. Zempire had about 2,570 branded searches, while Spinifex had 0. Zempire made up 2.3% of all camping chair brand searches we track, and Spinifex accounted for 0%. When we asked ChatGPT and Google AI Overviews about camping chair brands, Zempire appeared in two of the five answers and Spinifex in none.

Among camping chair brands in New Zealand in September 2026

Who do people search for more?

Zempire, the only one of the two with measured searches

Zempire 2.6K searchesSpinifex 0 searches

Who does AI mention more?

Zempire, mentioned in 2 of 5 answers, Spinifex in 0

Zempire in 2 of 5Spinifex in 0 of 5

Who does AI recommend more?

Zempire, the only one of the two named

Zempire first in 2Spinifex never named

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Top camping chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zempire was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Spinifex did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Kathmandu	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Macpac	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Coleman	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Zempire	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
OZtrail	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Helinox	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Wanderer	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Spinifex	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Kathmandu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Coleman3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OZtrail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Helinox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wanderer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spinifex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping chair brands

5 answers

Asked ChatGPT
“Which camping chair brand should I buy in New Zealand?”
1. 1Macpac
2. 2Zempire
3. 3Helinox
4. 4Coleman
Asked ChatGPT
“What are the best camping chair brands in New Zealand?”
1. 1Helinox
2. 2Zempire
3. 3Coleman
4. 4Kathmandu
5. 5Macpac
6. 6OZtrail
Asked ChatGPT
“What's the best camping chair brand in New Zealand for a family campsite?”
1. 1Coleman
Searched Google, AI Overview
“folding chair nz”
1. 1Kathmandu
Searched Google, AI Overview
“camp chair nz”
1. 1Macpac
2. 2Kathmandu
3. 3OZtrail

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Spinifex or Zempire more popular in search?

This chart shows how often people search Google for Spinifex and Zempire by name. Each line represents a brand's share of searches for all eight camping chair brands we track, month by month, from searches in New Zealand.

Spinifex and Zempire among camping chair brands in New Zealand, by month

Month	Kathmandu	Macpac	Zempire	OZtrail	Helinox	Coleman	Wanderer	Spinifex
Oct 2025	46.1%	48%	4.5%	1.3%	0.07%	0.1%	0.02%	0%
Nov 2025	50.9%	43.7%	3.9%	1.3%	0.08%	0.16%	0.02%	<0.01%
Dec 2025	46.4%	46.9%	4.8%	1.6%	0.09%	0.13%	0.02%	<0.01%
Jan 2026	45.9%	46.3%	5.7%	1.9%	0.09%	0.14%	0.01%	<0.01%
Feb 2026	47%	49%	2.8%	1.1%	0.09%	0.07%	0.02%	0%
Mar 2026	48%	49.6%	1.6%	0.66%	0.06%	0.06%	0.01%	0%
Apr 2026	52.5%	45.9%	1.1%	0.4%	0.06%	0.04%	0.01%	<0.01%
May 2026	48.9%	49.9%	0.8%	0.32%	0.06%	0.03%	<0.01%	0%
Jun 2026	49.5%	49.3%	0.76%	0.29%	0.05%	0.03%	0.01%	<0.01%
Jul 2026	54.2%	44.4%	0.94%	0.38%	0.03%	0.05%	<0.01%	<0.01%
Aug 2026	52.6%	45.2%	1.4%	0.66%	0.05%	0.03%	0.02%	<0.01%
Sep 2026	51.5%	45.1%	2.3%	0.99%	0.1%	0.06%	0.02%	0%

How has the Spinifex and Zempire comparison changed over the last 12 months?

3 findings

Zempire was ahead of Spinifex in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Spinifex’s share of searches among camping chair brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
Across the 12 months ending September 2026, Zempire’s share of searches among camping chair brands in New Zealand moved from 4.5% to 2.3%, and its estimated monthly branded searches moved from 5.7K to 2.6K.

How did search popularity change for New Zealand camping chair brands in September 2026?

1 change

In September 2026, Zempire gained share of searches among camping chair brands in New Zealand, from 1.4% to 2.3%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Spinifex’s and Zempire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.