Slow Boat Records vs Southbound Records:Which is more popular in New Zealand?
In October 2026, Southbound Records had more branded searches than Slow Boat Records among record stores in New Zealand. Southbound Records had about 2,900 branded searches, while Slow Boat Records had 1,000. Southbound Records made up 7.6% of all record store searches we track, and Slow Boat Records accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about record stores, Slow Boat Records appeared in all four answers and Southbound Records in three. Slow Boat Records was mentioned before Southbound Records in two out of three answers.
Who do people search for more?
Southbound Records, about 3 searches for every 1 for Slow Boat Records
Who does AI mention more?
Slow Boat Records, mentioned in every answer we collected
Who does AI recommend more?
Slow Boat Records, named ahead of Southbound Records in 2 of 3 answers
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Top record stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Slow Boat Records appeared in all four answers. Southbound Records was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Slow Boat Records was listed before Southbound Records in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Real Groovy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Slow Boat Records4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Pennylane Records3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Southbound Records3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Flying Out2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Marbecks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about record stores
4 answers
Asked ChatGPT
“Which record store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best record stores in New Zealand?”
Asked ChatGPT
“What's the best record store in New Zealand for vinyl records?”
Searched Google, AI Overview
“record stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“vinyl records nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Slow Boat Records or Southbound Records more popular in search?
This chart shows how often people search Google for Slow Boat Records and Southbound Records by name. Each line represents a brand's share of searches for all six record stores we track, month by month, from searches in New Zealand.
Share of searches by month for Southbound Records, Slow Boat Records. The figures are in the table below the chart.
View monthly share of searches table
| Month | Real Groovy | Pennylane Records | Southbound Records | Marbecks | Slow Boat Records | Flying Out |
|---|---|---|---|---|---|---|
| Nov 2025 | 68.2% | 8.5% | 6.8% | 5.2% | 3.1% | 8.2% |
| Dec 2025 | 69.1% | 10.5% | 5.7% | 3.7% | 3.7% | 7.4% |
| Jan 2026 | 65.2% | 11.9% | 7.9% | 3.4% | 3.5% | 8.1% |
| Feb 2026 | 64.3% | 11.8% | 9.6% | 2.5% | 4.3% | 7.5% |
| Mar 2026 | 66.8% | 10% | 8.1% | 3.4% | 3.6% | 8% |
| Apr 2026 | 62.4% | 11.3% | 11.3% | 2.9% | 4.1% | 8% |
| May 2026 | 66.8% | 10% | 8.1% | 3.2% | 3.6% | 8.3% |
| Jun 2026 | 62.8% | 9.4% | 7.6% | 2.7% | 2.6% | 14.9% |
| Jul 2026 | 71.1% | 10.7% | 8.6% | 2.5% | 3.9% | 3.3% |
| Aug 2026 | 69.4% | 12.7% | 10.4% | 2.6% | 2.9% | 2% |
| Sep 2026 | 74.9% | 9.3% | 9.3% | 2.4% | 2.6% | 1.4% |
| Oct 2026 | 76.2% | 9.5% | 7.6% | 2.9% | 2.6% | 1.1% |
How has branded search for Slow Boat Records and Southbound Records changed in New Zealand over the last 12 months?
3 findings
- Southbound Records was ahead of Slow Boat Records in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Slow Boat Records’ share of searches among record stores in New Zealand moved from 3.1% to 2.6%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending October 2026, Southbound Records’ share of searches among record stores in New Zealand moved from 6.8% to 7.6%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for New Zealand record stores in October 2026?
2 changes
In October 2026, Southbound Records lost share of searches among record stores in New Zealand, from 9.3% to 7.6%.
In October 2026, Slow Boat Records fell from 4th to 5th among record stores in New Zealand.
How are Slow Boat Records’ and Southbound Records’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Slow Boat Records’ and Southbound Records’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Slow Boat Records
1 branded search term
- slow boat records
Southbound Records
2 branded search terms
- southbound records
- southboundrecords
Other head-to-heads among record stores
- Real Groovy vs Pennylane Records: compare popularity
- Real Groovy vs Southbound Records: compare popularity
- Real Groovy vs Marbecks: compare popularity
- Real Groovy vs Slow Boat Records: compare popularity
- Pennylane Records vs Southbound Records: compare popularity
- Pennylane Records vs Marbecks: compare popularity
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