How popular isPennylane Records?
In October 2026, people searched for Pennylane Records by name about 3,600 times in New Zealand, about the same as the previous year. These searches made up 9.5% of all New Zealand record store searches, placing Pennylane Records second out of six stores. When we asked both ChatGPT and Google AI Overviews about record stores, Pennylane Records appeared in three of the four answers and was the fifth most recommended of the six.
Pennylane Records is the second most searched of 6 competitors and the fifth most recommended in the AI answers we collected.
Real GroovyShare of searches 76.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Pennylane RecordsShare of searches 9.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
Southbound RecordsShare of searches 7.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
MarbecksShare of searches 2.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –- Slow Boat RecordsShare of searches 2.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top record stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Pennylane Records was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Pennylane Records is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Real Groovy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Slow Boat Records4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Pennylane Records3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Southbound Records3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Flying Out2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Marbecks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about record stores
4 answers
Asked ChatGPT
“Which record store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best record stores in New Zealand?”
Asked ChatGPT
“What's the best record store in New Zealand for vinyl records?”
Searched Google, AI Overview
“record stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“vinyl records nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Pennylane Records compared with other New Zealand record stores?
Share of searches by month for Real Groovy, Pennylane Records, Southbound Records, Marbecks, Slow Boat Records. The figures are in the table below the chart.
View monthly share of searches table
| Month | Real Groovy | Pennylane Records | Southbound Records | Marbecks | Slow Boat Records | Flying Out |
|---|---|---|---|---|---|---|
| Nov 2025 | 68.2% | 8.5% | 6.8% | 5.2% | 3.1% | 8.2% |
| Dec 2025 | 69.1% | 10.5% | 5.7% | 3.7% | 3.7% | 7.4% |
| Jan 2026 | 65.2% | 11.9% | 7.9% | 3.4% | 3.5% | 8.1% |
| Feb 2026 | 64.3% | 11.8% | 9.6% | 2.5% | 4.3% | 7.5% |
| Mar 2026 | 66.8% | 10% | 8.1% | 3.4% | 3.6% | 8% |
| Apr 2026 | 62.4% | 11.3% | 11.3% | 2.9% | 4.1% | 8% |
| May 2026 | 66.8% | 10% | 8.1% | 3.2% | 3.6% | 8.3% |
| Jun 2026 | 62.8% | 9.4% | 7.6% | 2.7% | 2.6% | 14.9% |
| Jul 2026 | 71.1% | 10.7% | 8.6% | 2.5% | 3.9% | 3.3% |
| Aug 2026 | 69.4% | 12.7% | 10.4% | 2.6% | 2.9% | 2% |
| Sep 2026 | 74.9% | 9.3% | 9.3% | 2.4% | 2.6% | 1.4% |
| Oct 2026 | 76.2% | 9.5% | 7.6% | 2.9% | 2.6% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.2% | 28.9K | -0.17% | +1.3 points | |
| 2, held 2nd | 9.5% | 3.6K | 0% | +0.2 points | |
| 3, held 3rd | 7.6% | 2.9K | -19.4% | -1.7 points | |
| 4, moved from 5th to 4th | 2.9% | 1.1K | +18.3% | +0.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.6% | 1K | 0% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.1% | 430 | -23.2% | -0.3 points |
76.2%
Held 1st. 28.9K estimated branded searches, -0.17% vs prior month. Share +1.3 points.
9.5%
Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.6%
Held 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.7 points.
4.
Marbecks2.9%
Moved from 5th to 4th. 1.1K estimated branded searches, +18.3% vs prior month. Share +0.5 points.
2.6%
Moved from 4th to 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
1.1%
Held 6th. 430 estimated branded searches, -23.2% vs prior month. Share -0.3 points.
Compare popularity between Pennylane Records and its closest rivals
- Pennylane Records vs Real Groovy: compare popularity
- Pennylane Records vs Southbound Records: compare popularity
- Pennylane Records vs Marbecks: compare popularity
- Pennylane Records vs Slow Boat Records: compare popularity
- Pennylane Records vs Flying Out: compare popularity
- Compare Pennylane Records with any brand
Every comparison with Pennylane Records
5 comparisons
How has branded search demand for Pennylane Records changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Pennylane Records in New Zealand held steady at 3.6K.
- Across the 12 months ending October 2026, Pennylane Records’ share of searches among record stores in New Zealand increased from 8.5% to 9.5%.
- Across the 12 months ending October 2026, Pennylane Records’ share of searches among record stores in New Zealand peaked at 12.7% in August 2026 and was lowest at 8.5% in November 2025.
How did search popularity change for New Zealand record stores in October 2026?
5 changes
In October 2026, Real Groovy gained share of searches among record stores in New Zealand, from 74.9% to 76.2%.
In October 2026, Southbound Records lost share of searches among record stores in New Zealand, from 9.3% to 7.6%.
Flying Out’s share of searches among record stores in New Zealand has lost ground for 3 months in a row, from 3.3% to 1.1% in October 2026.
In October 2026, Marbecks rose from 5th to 4th among record stores in New Zealand.
In October 2026, Slow Boat Records fell from 4th to 5th among record stores in New Zealand.
How are Pennylane Records’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Pennylane Records’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- penny lane records
- pennylane records
- pennylanerecords
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