Brandwave

How popular isReal Groovy?

In October 2026, people searched for Real Groovy by name about 28,900 times in New Zealand, about the same as the previous year. These searches made up 76.2% of all New Zealand record store searches, placing Real Groovy first out of six stores. When we asked both ChatGPT and Google AI Overviews about record stores, Real Groovy appeared in all answers and was the most recommended of the six.

Search and AI answers in October 2026

Real Groovy is the most searched of 6 competitors and the most recommended in the AI answers we collected.

  1. Real GroovyShare of searches 76.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Pennylane RecordsShare of searches 9.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  3. Southbound RecordsShare of searches 7.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. MarbecksShare of searches 2.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Slow Boat RecordsShare of searches 2.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd

+1 more

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Top record stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Real Groovy appeared in all four answers. Real Groovy is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Real Groovy1st
  2. Slow Boat Records2nd
  3. Flying Out3rd
  4. Southbound Records4th
  5. Pennylane Records5th
  6. Marbecks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Real Groovy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Slow Boat Records4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pennylane Records3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Southbound Records3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Flying Out2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marbecks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about record stores

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Real Groovy compared with other New Zealand record stores?

Real Groovy against record stores in New Zealand, by month

Share of searches by month for Real Groovy, Pennylane Records, Southbound Records, Marbecks, Slow Boat Records. The figures are in the table below the chart.

View monthly share of searches table
MonthReal GroovyPennylane RecordsSouthbound RecordsMarbecksSlow Boat RecordsFlying Out
Nov 202568.2%8.5%6.8%5.2%3.1%8.2%
Dec 202569.1%10.5%5.7%3.7%3.7%7.4%
Jan 202665.2%11.9%7.9%3.4%3.5%8.1%
Feb 202664.3%11.8%9.6%2.5%4.3%7.5%
Mar 202666.8%10%8.1%3.4%3.6%8%
Apr 202662.4%11.3%11.3%2.9%4.1%8%
May 202666.8%10%8.1%3.2%3.6%8.3%
Jun 202662.8%9.4%7.6%2.7%2.6%14.9%
Jul 202671.1%10.7%8.6%2.5%3.9%3.3%
Aug 202669.4%12.7%10.4%2.6%2.9%2%
Sep 202674.9%9.3%9.3%2.4%2.6%1.4%
Oct 202676.2%9.5%7.6%2.9%2.6%1.1%

  1. 1.Real Groovy

    76.2%

    Held 1st. 28.9K estimated branded searches, -0.17% vs prior month. Share +1.3 points.

  2. 2.Pennylane Records

    9.5%

    Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Southbound Records

    7.6%

    Held 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.7 points.

  4. 4.Marbecks

    2.9%

    Moved from 5th to 4th. 1.1K estimated branded searches, +18.3% vs prior month. Share +0.5 points.

  5. 5.Slow Boat Records

    2.6%

    Moved from 4th to 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Flying Out

    1.1%

    Held 6th. 430 estimated branded searches, -23.2% vs prior month. Share -0.3 points.

Compare popularity between Real Groovy and its closest rivals

Every comparison with Real Groovy

5 comparisons

How has branded search demand for Real Groovy changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Real Groovy in New Zealand held steady at 28.9K.
  • Across the 12 months ending October 2026, Real Groovy’s share of searches among record stores in New Zealand increased from 68.2% to 76.2%.
  • Across the 12 months ending October 2026, Real Groovy’s share of searches among record stores in New Zealand peaked at 76.2% in October 2026 and was lowest at 62.4% in April 2026.

How did search popularity change for New Zealand record stores in October 2026?

5 changes

  1. In October 2026, Real Groovy gained share of searches among record stores in New Zealand, from 74.9% to 76.2%.

  2. In October 2026, Southbound Records lost share of searches among record stores in New Zealand, from 9.3% to 7.6%.

  3. Flying Out’s share of searches among record stores in New Zealand has lost ground for 3 months in a row, from 3.3% to 1.1% in October 2026.

  4. In October 2026, Marbecks rose from 5th to 4th among record stores in New Zealand.

  5. In October 2026, Slow Boat Records fell from 4th to 5th among record stores in New Zealand.

How are Real Groovy’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Real Groovy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • real groovy
  • real groovy dvds
  • real groovy hours
  • real groovy stores
  • real groovy vinyl
  • real groovy voucher
  • realgroovy

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How the Brand Demand Index is measured

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