Pennylane Records vs Slow Boat Records:Which is more popular in New Zealand?
In October 2026, Pennylane Records had more branded searches than Slow Boat Records among record stores in New Zealand. Pennylane Records had about 3,600 branded searches, while Slow Boat Records had 1,000. Pennylane Records made up 9.5% of all record store searches we track, and Slow Boat Records accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about record stores, Slow Boat Records appeared in all four answers and Pennylane Records in three. Slow Boat Records was mentioned before Pennylane Records in every answer.
Who do people search for more?
Pennylane Records, about 4 searches for every 1 for Slow Boat Records
Who does AI mention more?
Slow Boat Records, mentioned in every answer we collected
Who does AI recommend more?
Slow Boat Records, named ahead of Pennylane Records in every answer
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Top record stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Slow Boat Records appeared in all four answers. Pennylane Records was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Slow Boat Records was listed before Pennylane Records in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Real Groovy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Slow Boat Records4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Pennylane Records3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Southbound Records3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Flying Out2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Marbecks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about record stores
4 answers
Asked ChatGPT
“Which record store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best record stores in New Zealand?”
Asked ChatGPT
“What's the best record store in New Zealand for vinyl records?”
Searched Google, AI Overview
“record stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“vinyl records nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Pennylane Records or Slow Boat Records more popular in search?
This chart shows how often people search Google for Pennylane Records and Slow Boat Records by name. Each line represents a brand's share of searches for all six record stores we track, month by month, from searches in New Zealand.
Share of searches by month for Pennylane Records, Slow Boat Records. The figures are in the table below the chart.
View monthly share of searches table
| Month | Real Groovy | Pennylane Records | Southbound Records | Marbecks | Slow Boat Records | Flying Out |
|---|---|---|---|---|---|---|
| Nov 2025 | 68.2% | 8.5% | 6.8% | 5.2% | 3.1% | 8.2% |
| Dec 2025 | 69.1% | 10.5% | 5.7% | 3.7% | 3.7% | 7.4% |
| Jan 2026 | 65.2% | 11.9% | 7.9% | 3.4% | 3.5% | 8.1% |
| Feb 2026 | 64.3% | 11.8% | 9.6% | 2.5% | 4.3% | 7.5% |
| Mar 2026 | 66.8% | 10% | 8.1% | 3.4% | 3.6% | 8% |
| Apr 2026 | 62.4% | 11.3% | 11.3% | 2.9% | 4.1% | 8% |
| May 2026 | 66.8% | 10% | 8.1% | 3.2% | 3.6% | 8.3% |
| Jun 2026 | 62.8% | 9.4% | 7.6% | 2.7% | 2.6% | 14.9% |
| Jul 2026 | 71.1% | 10.7% | 8.6% | 2.5% | 3.9% | 3.3% |
| Aug 2026 | 69.4% | 12.7% | 10.4% | 2.6% | 2.9% | 2% |
| Sep 2026 | 74.9% | 9.3% | 9.3% | 2.4% | 2.6% | 1.4% |
| Oct 2026 | 76.2% | 9.5% | 7.6% | 2.9% | 2.6% | 1.1% |
How has branded search for Pennylane Records and Slow Boat Records changed in New Zealand over the last 12 months?
3 findings
- Pennylane Records was ahead of Slow Boat Records in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Pennylane Records’ share of searches among record stores in New Zealand moved from 8.5% to 9.5%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending October 2026, Slow Boat Records’ share of searches among record stores in New Zealand moved from 3.1% to 2.6%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for New Zealand record stores in October 2026?
1 change
In October 2026, Slow Boat Records fell from 4th to 5th among record stores in New Zealand.
How are Pennylane Records’ and Slow Boat Records’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Pennylane Records’ and Slow Boat Records’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pennylane Records
3 branded search terms
- penny lane records
- pennylane records
- pennylanerecords
Slow Boat Records
1 branded search term
- slow boat records
Other head-to-heads among record stores
- Real Groovy vs Pennylane Records: compare popularity
- Real Groovy vs Southbound Records: compare popularity
- Real Groovy vs Marbecks: compare popularity
- Real Groovy vs Slow Boat Records: compare popularity
- Pennylane Records vs Southbound Records: compare popularity
- Pennylane Records vs Marbecks: compare popularity
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