Brandwave

Sling vs When I Work:Which is more popular?

In September 2026, Sling had more branded searches than When I Work among employee scheduling platforms in New Zealand. Sling had about 1,620 branded searches, while When I Work had 480. Sling made up 9% of all employee scheduling platform searches we track, and When I Work accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about employee scheduling platforms, neither Sling nor When I Work appeared in any of the five answers.

Among employee scheduling platforms in New Zealand in September 2026

Who do people search for more?

Sling, about 3 searches for every 1 for When I Work

Sling 1.6K searchesWhen I Work 480 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Sling in 0 of 5When I Work in 0 of 5

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Top employee scheduling platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Sling nor When I Work showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deputy1st
  2. RosterElf2nd
  3. Employment Hero3rd
  4. Droppah3rd
  5. Tanda5th
  6. Connecteam6th
  7. Homebase–
  8. Sling–
  9. When I Work–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RosterElf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Employment Hero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Droppah3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tanda3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Connecteam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Homebase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • When I Work0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee scheduling platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Sling or When I Work more popular in search?

This chart shows how often people search Google for Sling and When I Work by name. Each line represents a brand's share of searches for all nine employee scheduling platforms we track, month by month, from searches in New Zealand.

Sling and When I Work among employee scheduling platforms in New Zealand, by month

Share of searches by month for Sling, When I Work. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroHomebaseDroppahSlingConnecteamWhen I WorkRosterElfDeputyTanda
Oct 202555.9%10.8%10.7%11.2%5.6%3.3%1.2%0.96%0.17%
Nov 202553.3%13%10.2%13.2%5.4%3.2%0.92%0.54%0.27%
Dec 202551.7%15.4%12.1%10.5%5.6%3.1%1.1%0.45%0.19%
Jan 202652.5%12.4%12.3%10.7%6.5%3.8%1.1%0.65%0.13%
Feb 202652.2%12.2%12.2%10.5%6.4%3.8%1.7%0.58%0.32%
Mar 202652.5%12.8%12.7%10.3%5.3%3.8%0.9%1.4%0.32%
Apr 202651%15.2%12%10.3%5.5%3.7%1.3%0.63%0.38%
May 202649.9%22.2%9.6%9.7%4.4%2.4%0.86%0.45%0.4%
Jun 202652%19%10%10.1%4.6%2.5%0.89%0.53%0.32%
Jul 202652.2%19%10%10.2%4.6%2.5%0.74%0.42%0.26%
Aug 202653%19.3%10.2%8.7%4.7%2.6%0.91%0.43%0.32%
Sep 202655%16.2%10.6%9%4.9%2.7%0.94%0.44%0.28%

How has the Sling and When I Work comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand employee scheduling platforms in September 2026?

2 changes
  1. Estimated monthly branded searches for When I Work in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

  2. Estimated monthly branded searches for Sling in New Zealand fell 18.6% over 12 measured months, from 2K to 1.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Sling’s and When I Work’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sling

2 branded search terms

  • sling
  • sling scheduling

When I Work

1 branded search term

  • when i work

How the Brand Demand Index is measured

Other head-to-heads among employee scheduling platforms

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