Sling & Stone vs Work Communications:Which is more popular by branded search in New Zealand?
In August 2026, Sling & Stone had more branded searches than Work Communications among media and strategic communications agencies in New Zealand. Sling & Stone was estimated to have 110 branded searches compared to Work Communications’ 50, and held a 5.6% Share of Search versus Work Communications’ 2.5%.
Follow Sling & Stone vs Work Communications and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Sling & Stone or Work Communications?
Media strategy, public relations and influence agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sling & Stone, Work Communications. The figures are in the table below the chart.
View monthly share of search table
| Month | FleishmanHillard Aotearoa | Sherson Willis | Topham Guerin | The Media Lab | One Plus One Communications | Pead | Special PR | Lassoo Media & PR | Sling & Stone | Wright Communications | Anthem | Work Communications | Acumen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.2% | 10.7% | 6.9% | 8.8% | 7.5% | 6.3% | 9.4% | 6.9% | 8.2% | 6.3% | 5% | 4.4% | 1.3% |
| Nov 2025 | 18% | 11.3% | 4.7% | 7.3% | 8% | 7.3% | 8% | 7.3% | 8% | 6.7% | 8% | 3.3% | 2% |
| Dec 2025 | 19.4% | 8.9% | 11.3% | 7.3% | 6.5% | 4.8% | 6.5% | 7.3% | 8.9% | 7.3% | 6.5% | 4% | 1.6% |
| Jan 2026 | 19.7% | 10.6% | 8.3% | 8.3% | 7.6% | 6.1% | 6.1% | 6.8% | 9.8% | 6.1% | 5.3% | 3.8% | 1.5% |
| Feb 2026 | 12.3% | 8.7% | 10.8% | 4.6% | 11.3% | 7.7% | 6.2% | 5.6% | 18.5% | 4.6% | 6.2% | 2.6% | 1% |
| Mar 2026 | 19.4% | 9.5% | 17.6% | 5.1% | 8.1% | 7% | 6.6% | 6.2% | 8.8% | 3.3% | 3.7% | 3.3% | 1.5% |
| Apr 2026 | 19.2% | 7.7% | 14.3% | 6% | 8.2% | 6.6% | 6.6% | 7.7% | 9.3% | 4.4% | 5.5% | 2.7% | 1.6% |
| May 2026 | 20.9% | 7.7% | 14.3% | 6% | 6.6% | 9.9% | 6.6% | 7.7% | 7.1% | 3.3% | 5.5% | 2.7% | 1.6% |
| Jun 2026 | 16.4% | 7.7% | 7.7% | 7.7% | 10% | 8.2% | 15% | 5% | 7.7% | 4.5% | 3.2% | 5% | 1.8% |
| Jul 2026 | 16.7% | 18.7% | 12.4% | 6.7% | 7.2% | 8.6% | 7.2% | 4.3% | 7.7% | 2.9% | 3.8% | 2.4% | 1.4% |
| Aug 2026 | 20.2% | 13.1% | 13.1% | 8.6% | 7.6% | 7.6% | 6.1% | 5.6% | 5.6% | 4.5% | 4% | 2.5% | 1.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Sling & Stone and Work Communications comparison changed over the last 12 months?
3 findings
- Sling & Stone was ahead of Work Communications in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sling & Stone’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 8.2% to 5.6%, and its estimated monthly branded searches moved from 130 to 110.
- Across the 11 months ending August 2026, Work Communications’ estimated Share of Search among media and strategic communications agencies in New Zealand moved from 4.4% to 2.5%, and its estimated monthly branded searches moved from 70 to 50.
How did search popularity change for New Zealand media and strategic communications agencies in August 2026?
4 changes
In August 2026, The Media Lab overtook Sling & Stone to rank 4th among media and strategic communications agencies in New Zealand, at 8.6%.
In August 2026, Lassoo Media & PR overtook Sling & Stone to rank 8th among media and strategic communications agencies in New Zealand, at 5.6%.
In August 2026, Sling & Stone lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 7.7% to 5.6%.
Estimated monthly branded searches for Work Communications in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Sling & Stone’s and Work Communications’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sling & Stone
6 branded search terms
- Sling & Stone
- sling and stone
- sling and stone auckland
- sling and stone nz
- sling and stone pr
- slingandstone
Work Communications
1 branded search term
- work communications
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.