Brandwave

Sky Stadium vs Wolfbrook Arena:Which is more popular?

In September 2026, Wolfbrook Arena had more branded searches than Sky Stadium among stadiums and arenas in New Zealand. Wolfbrook Arena had about 22,200 branded searches, while Sky Stadium had 660. Wolfbrook Arena made up 9% of all stadiums and arena searches we track, and Sky Stadium accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about stadiums and arenas, Sky Stadium appeared in three of the five answers and Wolfbrook Arena in two. Sky Stadium was mentioned before Wolfbrook Arena in every answer that named either.

Among stadiums and arenas in New Zealand in September 2026

Who do people search for more?

Wolfbrook Arena, about 34 searches for every 1 for Sky Stadium

Wolfbrook Arena 22.2K searchesSky Stadium 660 searches

Who does AI mention more?

Sky Stadium, mentioned in 3 of 5 answers, Wolfbrook Arena in 2

Sky Stadium in 3 of 5Wolfbrook Arena in 2 of 5

Who does AI recommend more?

Sky Stadium, named ahead of Wolfbrook Arena in 2 of 2 answers

Sky Stadium first in 2Wolfbrook Arena never first

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Top stadiums and arenas in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sky Stadium was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Wolfbrook Arena was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sky Stadium was listed before Wolfbrook Arena in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eden Park1st
  2. Forsyth Barr Stadium2nd
  3. One New Zealand Stadium3rd
  4. Sky Stadium4th
  5. Spark Arena5th
  6. Go Media Stadium6th
  7. Wolfbrook Arena7th
  8. FMG Stadium Waikato8th
  9. TSB Arena9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eden Park5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Go Media Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • One New Zealand Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Forsyth Barr Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spark Arena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sky Stadium3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wolfbrook Arena2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TSB Arena2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FMG Stadium Waikato2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about stadiums and arenas

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Sky Stadium or Wolfbrook Arena more popular in search?

This chart shows how often people search Google for Sky Stadium and Wolfbrook Arena by name. Each line represents a brand's share of searches for all nine stadiums and arenas we track, month by month, from searches in New Zealand.

Sky Stadium and Wolfbrook Arena among stadiums and arenas in New Zealand, by month

Share of searches by month for Wolfbrook Arena, Sky Stadium. The figures are in the table below the chart.

View monthly share of searches table
MonthEden ParkSpark ArenaGo Media StadiumWolfbrook ArenaTSB ArenaOne New Zealand StadiumFMG Stadium WaikatoForsyth Barr StadiumSky Stadium
Oct 202540.6%20.8%15.9%7%4.7%3%0.74%2.1%5%
Nov 202547%30.3%8.5%4.6%1.7%2.3%0.5%1.1%4%
Dec 202520.6%34.9%18.4%5.4%5.4%6%1.1%1.3%6.9%
Jan 202622%19.3%39.7%4.3%1.9%3.1%0.56%0.85%8.2%
Feb 202641.2%26.2%7.2%5.8%3.2%3.5%3.9%3.2%6%
Mar 202638.4%19.3%21.8%5.3%2.4%6.3%1.6%2.9%2.1%
Apr 202619.6%18.8%13.9%11.3%4.1%22.9%4.1%3.4%2%
May 202619%26.5%20.5%7.4%4%16.8%3.3%1.8%0.58%
Jun 202618.9%26%13.4%4.8%4.8%22.1%7.2%1.4%1.2%
Jul 202642.5%27.4%9.4%5.1%2.8%9.1%1.5%1.8%0.41%
Aug 202626.2%33.3%17.5%11.5%1.9%5.8%1.5%1.9%0.34%
Sep 202642.7%18.2%13.6%9%7.3%6.5%1.2%1.2%0.27%

How has the Sky Stadium and Wolfbrook Arena comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand stadiums and arenas in September 2026?

2 changes

  1. In September 2026, Wolfbrook Arena lost share of searches among stadiums and arenas in New Zealand, from 11.5% to 9%.

  2. Sky Stadium’s share of searches among stadiums and arenas in New Zealand has lost ground for 3 months in a row, from 1.2% to 0.27% in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Sky Stadium’s and Wolfbrook Arena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sky Stadium

5 branded search terms

  • sky stadium concert
  • sky stadium events
  • sky stadium tickets
  • sky stadium today
  • skystadium

Wolfbrook Arena

1 branded search term

  • wolfbrook arena

How the Brand Demand Index is measured

Other head-to-heads among stadiums and arenas

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