Brandwave

Sibuns vs Windsor Funerals:Which is more popular?

In September 2026, Windsor Funerals had more branded searches than Sibuns among Auckland funeral directors in New Zealand. Windsor Funerals had about 480 branded searches, while Sibuns had 350. Windsor Funerals made up 7.5% of all Auckland funeral director searches we track, and Sibuns accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about Auckland funeral directors, Windsor Funerals appeared in two of the three answers and Sibuns in none.

Among Auckland funeral directors in New Zealand in September 2026

Who do people search for more?

Windsor Funerals, about 37% more searches than Sibuns

Windsor Funerals 480 searchesSibuns 350 searches

Who does AI mention more?

Windsor Funerals, mentioned in 2 of 3 answers, Sibuns in 0

Windsor Funerals in 2 of 3Sibuns in 0 of 3

Who does AI recommend more?

Windsor Funerals, the only one of the two named

Windsor Funerals first in 2Sibuns never named

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Top Auckland funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Windsor Funerals was mentioned in two out of three: in two of the three ChatGPT answers. Sibuns did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. State of Grace Funerals1st
  2. Windsor Funerals2nd
  3. Tipene Funerals3rd
  4. Aroha Funerals3rd
  5. Davis Funerals5th
  6. Morrison Funeral Directors–
  7. Dil's Funeral Services–
  8. Sibuns–
  9. Simplicity Funerals–
  10. Natural Funerals–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Sibuns or Windsor Funerals more popular in search?

This chart shows how often people search Google for Sibuns and Windsor Funerals by name. Each line represents a brand's share of searches for all ten Auckland funeral directors we track, month by month, from searches in New Zealand.

Sibuns and Windsor Funerals among Auckland funeral directors in New Zealand, by month

Share of searches by month for Windsor Funerals, Sibuns. The figures are in the table below the chart.

View monthly share of searches table
MonthMorrison Funeral DirectorsTipene FuneralsDavis FuneralsDil's Funeral ServicesWindsor FuneralsAroha FuneralsSibunsState of Grace FuneralsSimplicity FuneralsNatural Funerals
Oct 202540%12%9.8%12.6%4.4%9.8%7.8%2.9%0.41%0.41%
Nov 202540.4%12%9.8%10.2%4.3%9.8%8.7%3.5%0.83%0.33%
Dec 202535.4%13.4%10.9%13.7%5.9%7.2%9.1%3.2%0.93%0.19%
Jan 202630.7%11.2%11.2%19.7%7.4%9.1%5.7%4%0.76%0.19%
Feb 202638.5%9.4%14%14.5%5.1%9.4%4.8%3.3%0.48%0.48%
Mar 202643%10.6%7.1%13.5%8.7%7.1%5.9%3.1%0.74%0.29%
Apr 202645.1%11.1%7.4%11.5%4.9%9.1%6.8%3.2%0.62%0.31%
May 202650%8.1%9.9%7%4.4%8.1%7.5%3.6%0.97%0.28%
Jun 202636.9%13.5%11%7.8%9%7.3%7.5%6%0.61%0.46%
Jul 202645.6%9.2%9.2%12%5%6.1%7.7%4.1%0.78%0.31%
Aug 202648.4%9.6%7.9%8.5%6.4%7.9%6.5%3.5%0.93%0.4%
Sep 202645.7%11.2%9.2%8.1%7.5%6.1%5.5%5%1.1%0.62%

How has the Sibuns and Windsor Funerals comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Windsor Funerals took it in January 2026, Sibuns took it in April 2026, Windsor Funerals took it in June 2026, Sibuns took it in July 2026, Windsor Funerals took it in September 2026.
  • Across the 12 months ending September 2026, Sibuns’ share of searches among Auckland funeral directors in New Zealand moved from 7.8% to 5.5%, and its estimated monthly branded searches moved from 570 to 350.
  • Across the 12 months ending September 2026, Windsor Funerals’ share of searches among Auckland funeral directors in New Zealand moved from 4.4% to 7.5%, and its estimated monthly branded searches moved from 320 to 480.

How did search popularity change for New Zealand Auckland funeral directors in September 2026?

2 changes

  1. In September 2026, Windsor Funerals overtook Aroha Funerals and Sibuns to rank 5th among Auckland funeral directors in New Zealand, with 7.5% of the searches.

  2. In September 2026, Sibuns lost share of searches among Auckland funeral directors in New Zealand, from 6.5% to 5.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Sibuns’ and Windsor Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sibuns

3 branded search terms

  • sibuns
  • sibuns funeral
  • sibuns funeral directors

Windsor Funerals

1 branded search term

  • windsor funerals

How the Brand Demand Index is measured

Other head-to-heads among Auckland funeral directors

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