Shimoda vs Wandrd:Which is more popular?
In September 2026, Shimoda had more branded searches than Wandrd among camera bag brands in New Zealand. Shimoda had about 150 branded searches, while Wandrd had 70. Shimoda made up 12.1% of all camera bag brand searches we track, and Wandrd accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about camera bag brands, Wandrd appeared in four of the five answers and Shimoda in three. Wandrd was mentioned before Shimoda in every answer that named either.
Who do people search for more?
Shimoda, about 2 searches for every 1 for Wandrd
Who does AI mention more?
Wandrd, mentioned in 4 of 5 answers, Shimoda in 3
Who does AI recommend more?
Wandrd, named ahead of Shimoda in 3 of 3 answers
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Top camera bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wandrd was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Shimoda was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wandrd was listed before Shimoda in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Peak Design1st
Lowepro2nd- Wandrd3rd
Think Tank4th- Shimoda5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peak Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lowepro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wandrd4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Think Tank3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Shimoda3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about camera bag brands
5 answers
Asked ChatGPT
“Which camera bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camera bag brands in New Zealand?”
Asked ChatGPT
“What's the best camera bag brand in New Zealand for a camera?”
Searched Google, AI Overview
“best camera bag”
Searched Google, AI Overview
“camera bag brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Shimoda or Wandrd more popular in search?
This chart shows how often people search Google for Shimoda and Wandrd by name. Each line represents a brand's share of searches for all five camera bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Shimoda, Wandrd. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peak Design | Think Tank | Shimoda | Lowepro | Wandrd |
|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 18.9% | 10.5% | 11.2% | 6.3% |
| Nov 2025 | 58.3% | 14.1% | 10.3% | 11.5% | 5.8% |
| Dec 2025 | 52.9% | 15.7% | 8.6% | 16.4% | 6.4% |
| Jan 2026 | 43.7% | 19% | 13.4% | 17.6% | 6.3% |
| Feb 2026 | 40.4% | 21.9% | 9.9% | 23.2% | 4.6% |
| Mar 2026 | 47.2% | 20.8% | 11.3% | 17.6% | 3.1% |
| Apr 2026 | 49% | 17.9% | 14.6% | 15.2% | 3.3% |
| May 2026 | 43.4% | 18.9% | 19.6% | 13.3% | 4.9% |
| Jun 2026 | 42.2% | 22.4% | 18.4% | 12.2% | 4.8% |
| Jul 2026 | 47.7% | 21.1% | 11.7% | 14.1% | 5.5% |
| Aug 2026 | 55.8% | 16.4% | 10.9% | 12.7% | 4.2% |
| Sep 2026 | 49.2% | 21.8% | 12.1% | 11.3% | 5.6% |
How has the Shimoda and Wandrd comparison changed over the last 12 months?
3 findings
- Shimoda was ahead of Wandrd in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Shimoda’s share of searches among camera bag brands in New Zealand moved from 10.5% to 12.1%, and its estimated monthly branded searches held steady at 150.
- Across the 12 months ending September 2026, Wandrd’s share of searches among camera bag brands in New Zealand moved from 6.3% to 5.6%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for New Zealand camera bag brands in September 2026?
2 changes
In September 2026, Shimoda overtook Lowepro to rank 3rd among camera bag brands in New Zealand, with 12.1% of the searches.
In September 2026, Wandrd gained share of searches among camera bag brands in New Zealand, from 4.2% to 5.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Shimoda’s and Wandrd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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