Peak Design vs Think Tank:Which is more popular?
In September 2026, Peak Design had more branded searches than Think Tank among camera bag brands in New Zealand. Peak Design had about 610 branded searches, while Think Tank had 270. Peak Design made up 49.2% of all camera bag brand searches we track, and Think Tank accounted for 21.8%. When we asked ChatGPT and Google AI Overviews about camera bag brands, Peak Design appeared in all five answers and Think Tank in three. Peak Design was mentioned before Think Tank in every answer.
Who do people search for more?
Peak Design, about 2 searches for every 1 for Think Tank
Who does AI mention more?
Peak Design, mentioned in every answer we collected
Who does AI recommend more?
Peak Design, named ahead of Think Tank in every answer
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Top camera bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Peak Design appeared in all five answers. Think Tank was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Peak Design was listed before Think Tank in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Peak Design1st
Lowepro2nd
Wandrd3rd
Think Tank4th
Shimoda5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peak Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lowepro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wandrd4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Think Tank3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Shimoda3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about camera bag brands
5 answers
Asked ChatGPT
“Which camera bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camera bag brands in New Zealand?”
Asked ChatGPT
“What's the best camera bag brand in New Zealand for a camera?”
Searched Google, AI Overview
“best camera bag”
Searched Google, AI Overview
“camera bag brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Peak Design or Think Tank more popular in search?
This chart shows how often people search Google for Peak Design and Think Tank by name. Each line represents a brand's share of searches for all five camera bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Peak Design, Think Tank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peak Design | Think Tank | Shimoda | Lowepro | Wandrd |
|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 18.9% | 10.5% | 11.2% | 6.3% |
| Nov 2025 | 58.3% | 14.1% | 10.3% | 11.5% | 5.8% |
| Dec 2025 | 52.9% | 15.7% | 8.6% | 16.4% | 6.4% |
| Jan 2026 | 43.7% | 19% | 13.4% | 17.6% | 6.3% |
| Feb 2026 | 40.4% | 21.9% | 9.9% | 23.2% | 4.6% |
| Mar 2026 | 47.2% | 20.8% | 11.3% | 17.6% | 3.1% |
| Apr 2026 | 49% | 17.9% | 14.6% | 15.2% | 3.3% |
| May 2026 | 43.4% | 18.9% | 19.6% | 13.3% | 4.9% |
| Jun 2026 | 42.2% | 22.4% | 18.4% | 12.2% | 4.8% |
| Jul 2026 | 47.7% | 21.1% | 11.7% | 14.1% | 5.5% |
| Aug 2026 | 55.8% | 16.4% | 10.9% | 12.7% | 4.2% |
| Sep 2026 | 49.2% | 21.8% | 12.1% | 11.3% | 5.6% |
How has the Peak Design and Think Tank comparison changed over the last 12 months?
3 findings
- Peak Design was ahead of Think Tank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Peak Design’s share of searches among camera bag brands in New Zealand moved from 53.1% to 49.2%, and its estimated monthly branded searches moved from 760 to 610.
- Across the 12 months ending September 2026, Think Tank’s share of searches among camera bag brands in New Zealand moved from 18.9% to 21.8%, and its estimated monthly branded searches held steady at 270.
How did search popularity change for New Zealand camera bag brands in September 2026?
2 changes
In September 2026, Think Tank gained share of searches among camera bag brands in New Zealand, from 16.4% to 21.8%.
In September 2026, Peak Design lost share of searches among camera bag brands in New Zealand, from 55.8% to 49.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Peak Design’s and Think Tank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Peak Design
2 branded search terms
- peak design
- peak design bag
Think Tank
2 branded search terms
- think tank
- think tank photo
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