Brandwave

Peak Design vs Shimoda:Which is more popular?

In September 2026, Peak Design had more branded searches than Shimoda among camera bag brands in New Zealand. Peak Design had about 610 branded searches, while Shimoda had 150. Peak Design made up 49.2% of all camera bag brand searches we track, and Shimoda accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about camera bag brands, Peak Design appeared in all five answers and Shimoda in three. Peak Design was mentioned before Shimoda in every answer.

Among camera bag brands in New Zealand in September 2026

Who do people search for more?

Peak Design, about 4 searches for every 1 for Shimoda

Peak Design 610 searchesShimoda 150 searches

Who does AI mention more?

Peak Design, mentioned in every answer we collected

Peak Design in 5 of 5Shimoda in 3 of 5

Who does AI recommend more?

Peak Design, named ahead of Shimoda in every answer

Peak Design first in 4Shimoda never first

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Top camera bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Peak Design appeared in all five answers. Shimoda was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Peak Design was listed before Shimoda in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peak Design1st
  2. Lowepro2nd
  3. Wandrd3rd
  4. Think Tank4th
  5. Shimoda5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peak Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lowepro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wandrd4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Think Tank3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shimoda3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about camera bag brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Peak Design or Shimoda more popular in search?

This chart shows how often people search Google for Peak Design and Shimoda by name. Each line represents a brand's share of searches for all five camera bag brands we track, month by month, from searches in New Zealand.

Peak Design and Shimoda among camera bag brands in New Zealand, by month

Share of searches by month for Peak Design, Shimoda. The figures are in the table below the chart.

View monthly share of searches table
MonthPeak DesignThink TankShimodaLoweproWandrd
Oct 202553.1%18.9%10.5%11.2%6.3%
Nov 202558.3%14.1%10.3%11.5%5.8%
Dec 202552.9%15.7%8.6%16.4%6.4%
Jan 202643.7%19%13.4%17.6%6.3%
Feb 202640.4%21.9%9.9%23.2%4.6%
Mar 202647.2%20.8%11.3%17.6%3.1%
Apr 202649%17.9%14.6%15.2%3.3%
May 202643.4%18.9%19.6%13.3%4.9%
Jun 202642.2%22.4%18.4%12.2%4.8%
Jul 202647.7%21.1%11.7%14.1%5.5%
Aug 202655.8%16.4%10.9%12.7%4.2%
Sep 202649.2%21.8%12.1%11.3%5.6%

How has the Peak Design and Shimoda comparison changed over the last 12 months?

3 findings
  • Peak Design was ahead of Shimoda in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Peak Design’s share of searches among camera bag brands in New Zealand moved from 53.1% to 49.2%, and its estimated monthly branded searches moved from 760 to 610.
  • Across the 12 months ending September 2026, Shimoda’s share of searches among camera bag brands in New Zealand moved from 10.5% to 12.1%, and its estimated monthly branded searches held steady at 150.

How did search popularity change for New Zealand camera bag brands in September 2026?

2 changes

  1. In September 2026, Shimoda overtook Lowepro to rank 3rd among camera bag brands in New Zealand, with 12.1% of the searches.

  2. In September 2026, Peak Design lost share of searches among camera bag brands in New Zealand, from 55.8% to 49.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Peak Design’s and Shimoda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Peak Design

2 branded search terms

  • peak design
  • peak design bag

Shimoda

2 branded search terms

  • shimoda
  • shimoda bag

How the Brand Demand Index is measured

Other head-to-heads among camera bag brands

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