Brandwave

How popular isWandrd?

In September 2026, people searched for Wandrd by name about 70 times in New Zealand, a 22.2% decrease from the previous year. These searches made up 5.6% of all New Zealand camera bag brand searches, placing Wandrd fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about camera bag brands, Wandrd appeared in four of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Wandrd is the fifth most searched of 5 competitors and the third most recommended in AI answers.

  1. Peak DesignShare of searches 49.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Think TankShare of searches 21.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. ShimodaShare of searches 12.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. LoweproShare of searches 11.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. WandrdShare of searches 5.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top camera bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wandrd was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wandrd is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peak Design1st
  2. Lowepro2nd
  3. Wandrd3rd
  4. Think Tank4th
  5. Shimoda5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peak Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lowepro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wandrd4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Think Tank3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shimoda3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about camera bag brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which camera bag brands compete with Wandrd?

Wandrd against camera bag brands in New Zealand, by month

Share of searches by month for Peak Design, Think Tank, Shimoda, Lowepro, Wandrd. The figures are in the table below the chart.

View monthly share of searches table
MonthPeak DesignThink TankShimodaLoweproWandrd
Oct 202553.1%18.9%10.5%11.2%6.3%
Nov 202558.3%14.1%10.3%11.5%5.8%
Dec 202552.9%15.7%8.6%16.4%6.4%
Jan 202643.7%19%13.4%17.6%6.3%
Feb 202640.4%21.9%9.9%23.2%4.6%
Mar 202647.2%20.8%11.3%17.6%3.1%
Apr 202649%17.9%14.6%15.2%3.3%
May 202643.4%18.9%19.6%13.3%4.9%
Jun 202642.2%22.4%18.4%12.2%4.8%
Jul 202647.7%21.1%11.7%14.1%5.5%
Aug 202655.8%16.4%10.9%12.7%4.2%
Sep 202649.2%21.8%12.1%11.3%5.6%

  1. 1.Peak Design

    49.2%

    Held 1st. 610 estimated branded searches, -33.7% vs prior month. Share -6.6 points.

  2. 2.Think Tank

    21.8%

    Held 2nd. 270 estimated branded searches, 0% vs prior month. Share +5.4 points.

  3. 3.Shimoda

    12.1%

    Moved from 4th to 3rd. 150 estimated branded searches, -16.7% vs prior month. Share +1.2 points.

  4. 4.Lowepro

    11.3%

    Moved from 3rd to 4th. 140 estimated branded searches, -33.3% vs prior month. Share -1.4 points.

  5. 5.Wandrd

    5.6%

    Held 5th. 70 estimated branded searches, 0% vs prior month. Share +1.4 points.

Compare popularity between Wandrd and its closest rivals

Every comparison with Wandrd

4 comparisons

How has branded search demand for Wandrd changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wandrd in New Zealand fell from 90 to 70.
  • Across the 12 months ending September 2026, Wandrd’s share of searches among camera bag brands in New Zealand decreased from 6.3% to 5.6%.
  • Across the 12 months ending September 2026, Wandrd’s share of searches among camera bag brands in New Zealand peaked at 6.4% in December 2025 and was lowest at 3.1% in March 2026.

How did search popularity change for New Zealand camera bag brands in September 2026?

5 changes

  1. In September 2026, Shimoda overtook Lowepro to rank 3rd among camera bag brands in New Zealand, with 12.1% of the searches.

  2. In September 2026, Think Tank gained share of searches among camera bag brands in New Zealand, from 16.4% to 21.8%.

  3. In September 2026, Wandrd gained share of searches among camera bag brands in New Zealand, from 4.2% to 5.6%.

  4. In September 2026, Peak Design lost share of searches among camera bag brands in New Zealand, from 55.8% to 49.2%.

  5. In September 2026, Lowepro lost share of searches among camera bag brands in New Zealand, from 12.7% to 11.3%.

How are Wandrd’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wandrd’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wandrd

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How the Brand Demand Index is measured

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