Peak Design vs Wandrd:Which is more popular?
In September 2026, Peak Design had more branded searches than Wandrd among camera bag brands in New Zealand. Peak Design had about 610 branded searches, while Wandrd had 70. Peak Design made up 49.2% of all camera bag brand searches we track, and Wandrd accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about camera bag brands, Peak Design appeared in all five answers and Wandrd in four. Peak Design was mentioned before Wandrd in every answer.
Who do people search for more?
Peak Design, about 9 searches for every 1 for Wandrd
Who does AI mention more?
Peak Design, mentioned in every answer we collected
Who does AI recommend more?
Peak Design, named ahead of Wandrd in every answer
Follow Peak Design vs Wandrd and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top camera bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Peak Design appeared in all five answers. Wandrd was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Peak Design was listed before Wandrd in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Peak Design1st
Lowepro2nd
Wandrd3rd
Think Tank4th
Shimoda5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peak Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lowepro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wandrd4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Think Tank3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Shimoda3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about camera bag brands
5 answers
Asked ChatGPT
“Which camera bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camera bag brands in New Zealand?”
Asked ChatGPT
“What's the best camera bag brand in New Zealand for a camera?”
Searched Google, AI Overview
“best camera bag”
Searched Google, AI Overview
“camera bag brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Peak Design or Wandrd more popular in search?
This chart shows how often people search Google for Peak Design and Wandrd by name. Each line represents a brand's share of searches for all five camera bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Peak Design, Wandrd. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peak Design | Think Tank | Shimoda | Lowepro | Wandrd |
|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 18.9% | 10.5% | 11.2% | 6.3% |
| Nov 2025 | 58.3% | 14.1% | 10.3% | 11.5% | 5.8% |
| Dec 2025 | 52.9% | 15.7% | 8.6% | 16.4% | 6.4% |
| Jan 2026 | 43.7% | 19% | 13.4% | 17.6% | 6.3% |
| Feb 2026 | 40.4% | 21.9% | 9.9% | 23.2% | 4.6% |
| Mar 2026 | 47.2% | 20.8% | 11.3% | 17.6% | 3.1% |
| Apr 2026 | 49% | 17.9% | 14.6% | 15.2% | 3.3% |
| May 2026 | 43.4% | 18.9% | 19.6% | 13.3% | 4.9% |
| Jun 2026 | 42.2% | 22.4% | 18.4% | 12.2% | 4.8% |
| Jul 2026 | 47.7% | 21.1% | 11.7% | 14.1% | 5.5% |
| Aug 2026 | 55.8% | 16.4% | 10.9% | 12.7% | 4.2% |
| Sep 2026 | 49.2% | 21.8% | 12.1% | 11.3% | 5.6% |
How has the Peak Design and Wandrd comparison changed over the last 12 months?
3 findings
- Peak Design was ahead of Wandrd in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Peak Design’s share of searches among camera bag brands in New Zealand moved from 53.1% to 49.2%, and its estimated monthly branded searches moved from 760 to 610.
- Across the 12 months ending September 2026, Wandrd’s share of searches among camera bag brands in New Zealand moved from 6.3% to 5.6%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for New Zealand camera bag brands in September 2026?
2 changes
In September 2026, Wandrd gained share of searches among camera bag brands in New Zealand, from 4.2% to 5.6%.
In September 2026, Peak Design lost share of searches among camera bag brands in New Zealand, from 55.8% to 49.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Peak Design’s and Wandrd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Peak Design
2 branded search terms
- peak design
- peak design bag
Wandrd
1 branded search term
- wandrd
Other head-to-heads among camera bag brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.