Brandwave

Lowepro vs Wandrd:Which is more popular?

In September 2026, Lowepro had more branded searches than Wandrd among camera bag brands in New Zealand. Lowepro had about 140 branded searches, while Wandrd had 70. Lowepro made up 11.3% of all camera bag brand searches we track, and Wandrd accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about camera bag brands, Lowepro appeared in all five answers and Wandrd in four. Lowepro was mentioned before Wandrd in three out of four answers.

Among camera bag brands in New Zealand in September 2026

Who do people search for more?

Lowepro, about 2 searches for every 1 for Wandrd

Lowepro 140 searchesWandrd 70 searches

Who does AI mention more?

Lowepro, mentioned in every answer we collected

Lowepro in 5 of 5Wandrd in 4 of 5

Who does AI recommend more?

Lowepro, named ahead of Wandrd in 3 of 4 answers

Lowepro first in 3Wandrd first in 1

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Top camera bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lowepro appeared in all five answers. Wandrd was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Lowepro was listed before Wandrd in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peak Design1st
  2. Lowepro2nd
  3. Wandrd3rd
  4. Think Tank4th
  5. Shimoda5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peak Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lowepro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wandrd4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Think Tank3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shimoda3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about camera bag brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Lowepro or Wandrd more popular in search?

This chart shows how often people search Google for Lowepro and Wandrd by name. Each line represents a brand's share of searches for all five camera bag brands we track, month by month, from searches in New Zealand.

Lowepro and Wandrd among camera bag brands in New Zealand, by month

Share of searches by month for Lowepro, Wandrd. The figures are in the table below the chart.

View monthly share of searches table
MonthPeak DesignThink TankShimodaLoweproWandrd
Oct 202553.1%18.9%10.5%11.2%6.3%
Nov 202558.3%14.1%10.3%11.5%5.8%
Dec 202552.9%15.7%8.6%16.4%6.4%
Jan 202643.7%19%13.4%17.6%6.3%
Feb 202640.4%21.9%9.9%23.2%4.6%
Mar 202647.2%20.8%11.3%17.6%3.1%
Apr 202649%17.9%14.6%15.2%3.3%
May 202643.4%18.9%19.6%13.3%4.9%
Jun 202642.2%22.4%18.4%12.2%4.8%
Jul 202647.7%21.1%11.7%14.1%5.5%
Aug 202655.8%16.4%10.9%12.7%4.2%
Sep 202649.2%21.8%12.1%11.3%5.6%

How has the Lowepro and Wandrd comparison changed over the last 12 months?

3 findings
  • Lowepro was ahead of Wandrd in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lowepro’s share of searches among camera bag brands in New Zealand moved from 11.2% to 11.3%, and its estimated monthly branded searches moved from 160 to 140.
  • Across the 12 months ending September 2026, Wandrd’s share of searches among camera bag brands in New Zealand moved from 6.3% to 5.6%, and its estimated monthly branded searches moved from 90 to 70.

How did search popularity change for New Zealand camera bag brands in September 2026?

3 changes
  1. In September 2026, Shimoda overtook Lowepro to rank 3rd among camera bag brands in New Zealand, with 12.1% of the searches.

  2. In September 2026, Wandrd gained share of searches among camera bag brands in New Zealand, from 4.2% to 5.6%.

  3. In September 2026, Lowepro lost share of searches among camera bag brands in New Zealand, from 12.7% to 11.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lowepro’s and Wandrd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lowepro

2 branded search terms

  • lowepro
  • lowepro camera bag

Wandrd

1 branded search term

  • wandrd

How the Brand Demand Index is measured

Other head-to-heads among camera bag brands

Creator with pink hair and a pink jacket

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