Sanity vs Storyblok:Which is more popular in New Zealand?
In October 2026, Sanity had more branded searches than Storyblok among headless CMS platforms in New Zealand. Sanity had about 210 branded searches, while Storyblok had 140. Sanity made up 13.6% of all headless CMS platform searches we track, and Storyblok accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about headless CMS platforms, Sanity appeared in all five answers and Storyblok in three. Sanity was mentioned before Storyblok in four out of five answers.
Who do people search for more?
Sanity, about 50% more searches than Storyblok
Who does AI mention more?
Sanity, mentioned in every answer we collected
Who does AI recommend more?
Sanity, named ahead of Storyblok in 4 of 5 answers
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Top headless CMS platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sanity appeared in all five answers. Storyblok was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sanity was listed before Storyblok in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sanity1st
Storyblok2nd
Strapi3rd
Contentful4th
Payload CMS5th
Prismic6th
Hygraph7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Contentful5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sanity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Strapi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Payload CMS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Storyblok3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Prismic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hygraph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about headless CMS platforms
5 answers
Asked ChatGPT
“Which headless CMS should I use in New Zealand?”
Asked ChatGPT
“What are the best headless CMSs in New Zealand?”
Asked ChatGPT
“What's the best headless CMS in New Zealand for a content team?”
Searched Google, AI Overview
“best headless cms”
Searched Google, AI Overview
“cms for developers”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Sanity or Storyblok more popular in search?
This chart shows how often people search Google for Sanity and Storyblok by name. Each line represents a brand's share of searches for all seven headless CMS platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Sanity, Storyblok. The figures are in the table below the chart.
View monthly share of searches table
| Month | Prismic | Contentful | Sanity | Payload CMS | Storyblok | Strapi | Hygraph |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 21.5% | 29.7% | 13.3% | 10.8% | 10.8% | 13.3% | 0.63% |
| Dec 2025 | 27.2% | 27.2% | 12.8% | 11.2% | 8.8% | 11.2% | 1.6% |
| Jan 2026 | 24.8% | 26.9% | 11% | 11.7% | 11.7% | 11.7% | 2.1% |
| Feb 2026 | 20% | 28.2% | 12.4% | 15.3% | 10% | 12.4% | 1.8% |
| Mar 2026 | 17.6% | 30.6% | 14.5% | 13.5% | 10.9% | 10.9% | 2.1% |
| Apr 2026 | 19.4% | 28.8% | 17.6% | 12.4% | 8.2% | 12.4% | 1.2% |
| May 2026 | 23.4% | 24.6% | 17.5% | 12.3% | 9.9% | 9.9% | 2.3% |
| Jun 2026 | 19.6% | 28.5% | 17.9% | 11.7% | 11.7% | 9.5% | 1.1% |
| Jul 2026 | 18.1% | 32.9% | 17.4% | 13.5% | 9% | 7.1% | 1.9% |
| Aug 2026 | 20.9% | 30.4% | 14.6% | 13.3% | 10.8% | 8.9% | 1.3% |
| Sep 2026 | 21.8% | 33.3% | 14.7% | 10.9% | 10.9% | 7.1% | 1.3% |
| Oct 2026 | 32.5% | 25.3% | 13.6% | 11% | 9.1% | 7.1% | 1.3% |
How has branded search for Sanity and Storyblok changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Storyblok took it in January 2026, Sanity took it in February 2026.
- Across the 12 months ending October 2026, Sanity’s share of searches among headless CMS platforms in New Zealand moved from 13.3% to 13.6%, and its estimated monthly branded searches held steady at 210.
- Across the 12 months ending October 2026, Storyblok’s share of searches among headless CMS platforms in New Zealand moved from 10.8% to 9.1%, and its estimated monthly branded searches moved from 170 to 140.
How did search popularity change for New Zealand headless CMS platforms in October 2026?
2 changes
In October 2026, Storyblok lost share of searches among headless CMS platforms in New Zealand, from 10.9% to 9.1%.
In October 2026, Sanity lost share of searches among headless CMS platforms in New Zealand, from 14.7% to 13.6%.
How are Sanity’s and Storyblok’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Sanity’s and Storyblok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among headless CMS platforms
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