Contentful vs Sanity:Which is more popular in New Zealand?
In October 2026, Contentful had more branded searches than Sanity among headless CMS platforms in New Zealand. Contentful had about 390 branded searches, while Sanity had 210. Contentful made up 25.3% of all headless CMS platform searches we track, and Sanity accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about headless CMS platforms, both Contentful and Sanity appeared in all five answers. Sanity was mentioned before Contentful in every answer.
Who do people search for more?
Contentful, about 86% more searches than Sanity
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Sanity, named ahead of Contentful in every answer
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Top headless CMS platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Contentful and Sanity showed up in all five answers. Sanity was listed before Contentful in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sanity1st
Storyblok2nd
Strapi3rd- Contentful4th
Payload CMS5th
Prismic6th
Hygraph7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Contentful5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sanity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Strapi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Payload CMS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Storyblok3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Prismic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hygraph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about headless CMS platforms
5 answers
Asked ChatGPT
“Which headless CMS should I use in New Zealand?”
Asked ChatGPT
“What are the best headless CMSs in New Zealand?”
Asked ChatGPT
“What's the best headless CMS in New Zealand for a content team?”
Searched Google, AI Overview
“best headless cms”
Searched Google, AI Overview
“cms for developers”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Contentful or Sanity more popular in search?
This chart shows how often people search Google for Contentful and Sanity by name. Each line represents a brand's share of searches for all seven headless CMS platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Contentful, Sanity. The figures are in the table below the chart.
View monthly share of searches table
| Month | Prismic | Contentful | Sanity | Payload CMS | Storyblok | Strapi | Hygraph |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 21.5% | 29.7% | 13.3% | 10.8% | 10.8% | 13.3% | 0.63% |
| Dec 2025 | 27.2% | 27.2% | 12.8% | 11.2% | 8.8% | 11.2% | 1.6% |
| Jan 2026 | 24.8% | 26.9% | 11% | 11.7% | 11.7% | 11.7% | 2.1% |
| Feb 2026 | 20% | 28.2% | 12.4% | 15.3% | 10% | 12.4% | 1.8% |
| Mar 2026 | 17.6% | 30.6% | 14.5% | 13.5% | 10.9% | 10.9% | 2.1% |
| Apr 2026 | 19.4% | 28.8% | 17.6% | 12.4% | 8.2% | 12.4% | 1.2% |
| May 2026 | 23.4% | 24.6% | 17.5% | 12.3% | 9.9% | 9.9% | 2.3% |
| Jun 2026 | 19.6% | 28.5% | 17.9% | 11.7% | 11.7% | 9.5% | 1.1% |
| Jul 2026 | 18.1% | 32.9% | 17.4% | 13.5% | 9% | 7.1% | 1.9% |
| Aug 2026 | 20.9% | 30.4% | 14.6% | 13.3% | 10.8% | 8.9% | 1.3% |
| Sep 2026 | 21.8% | 33.3% | 14.7% | 10.9% | 10.9% | 7.1% | 1.3% |
| Oct 2026 | 32.5% | 25.3% | 13.6% | 11% | 9.1% | 7.1% | 1.3% |
How has branded search for Contentful and Sanity changed in New Zealand over the last 12 months?
3 findings
- Contentful was ahead of Sanity in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Contentful’s share of searches among headless CMS platforms in New Zealand moved from 29.7% to 25.3%, and its estimated monthly branded searches moved from 470 to 390.
- Across the 12 months ending October 2026, Sanity’s share of searches among headless CMS platforms in New Zealand moved from 13.3% to 13.6%, and its estimated monthly branded searches held steady at 210.
How did search popularity change for New Zealand headless CMS platforms in October 2026?
3 changes
In October 2026, Prismic overtook Contentful to become the leader among headless CMS platforms in New Zealand, with 32.5% of the searches.
In October 2026, Contentful lost share of searches among headless CMS platforms in New Zealand, from 33.3% to 25.3%.
In October 2026, Sanity lost share of searches among headless CMS platforms in New Zealand, from 14.7% to 13.6%.
How are Contentful’s and Sanity’s branded searches counted?
24 search terms
Brandwave collects information about searches that people make online using Contentful’s and Sanity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Contentful
15 branded search terms
- app contentful
- contentful
- contentful ai
- contentful apps
- contentful blog
- contentful cms
- contentful company
- contentful demo
- contentful ecommerce
- contentful headless cms
- contentful launch
- contentful open source
- contentful personalization
- contentful seo
- contentful video
Sanity
9 branded search terms
- cms sanity
- customize sanity studio
- headless cms sanity
- sanity cms
- sanity headless cms
- sanity io
- sanity io cms
- sanity studio
- sanity studio cms
Other head-to-heads among headless CMS platforms
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