Brandwave

Contentful vs Prismic:Which is more popular in New Zealand?

In October 2026, Prismic had more branded searches than Contentful among headless CMS platforms in New Zealand. Prismic had about 500 branded searches, while Contentful had 390. Prismic made up 32.5% of all headless CMS platform searches we track, and Contentful accounted for 25.3%. When we asked ChatGPT and Google AI Overviews about headless CMS platforms, Contentful appeared in all five answers and Prismic in one. Contentful was mentioned before Prismic in every answer.

Among headless CMS platforms in New Zealand in October 2026

Who do people search for more?

Prismic, about 28% more searches than Contentful

Prismic 500 searchesContentful 390 searches

Who does AI mention more?

Contentful, mentioned in every answer we collected

Contentful in 5 of 5Prismic in 1 of 5

Who does AI recommend more?

Contentful, named ahead of Prismic in every answer

Contentful first in 5Prismic never first

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Top headless CMS platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Contentful appeared in all five answers. Prismic was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Contentful was listed before Prismic in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sanity1st
  2. Storyblok2nd
  3. Strapi3rd
  4. Contentful4th
  5. Payload CMS5th
  6. Prismic6th
  7. Hygraph7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Contentful5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sanity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Strapi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Payload CMS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Storyblok3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prismic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hygraph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about headless CMS platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Contentful or Prismic more popular in search?

This chart shows how often people search Google for Contentful and Prismic by name. Each line represents a brand's share of searches for all seven headless CMS platforms we track, month by month, from searches in New Zealand.

Contentful and Prismic among headless CMS platforms in New Zealand, by month

Share of searches by month for Prismic, Contentful. The figures are in the table below the chart.

View monthly share of searches table
MonthPrismicContentfulSanityPayload CMSStoryblokStrapiHygraph
Nov 202521.5%29.7%13.3%10.8%10.8%13.3%0.63%
Dec 202527.2%27.2%12.8%11.2%8.8%11.2%1.6%
Jan 202624.8%26.9%11%11.7%11.7%11.7%2.1%
Feb 202620%28.2%12.4%15.3%10%12.4%1.8%
Mar 202617.6%30.6%14.5%13.5%10.9%10.9%2.1%
Apr 202619.4%28.8%17.6%12.4%8.2%12.4%1.2%
May 202623.4%24.6%17.5%12.3%9.9%9.9%2.3%
Jun 202619.6%28.5%17.9%11.7%11.7%9.5%1.1%
Jul 202618.1%32.9%17.4%13.5%9%7.1%1.9%
Aug 202620.9%30.4%14.6%13.3%10.8%8.9%1.3%
Sep 202621.8%33.3%14.7%10.9%10.9%7.1%1.3%
Oct 202632.5%25.3%13.6%11%9.1%7.1%1.3%

How has branded search for Contentful and Prismic changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: Prismic took it in October 2026.
  • Across the 12 months ending October 2026, Contentful’s share of searches among headless CMS platforms in New Zealand moved from 29.7% to 25.3%, and its estimated monthly branded searches moved from 470 to 390.
  • Across the 12 months ending October 2026, Prismic’s share of searches among headless CMS platforms in New Zealand moved from 21.5% to 32.5%, and its estimated monthly branded searches moved from 340 to 500.

How did search popularity change for New Zealand headless CMS platforms in October 2026?

2 changes

  1. In October 2026, Prismic overtook Contentful to become the leader among headless CMS platforms in New Zealand, with 32.5% of the searches.

  2. In October 2026, Contentful lost share of searches among headless CMS platforms in New Zealand, from 33.3% to 25.3%.

How are Contentful’s and Prismic’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Contentful’s and Prismic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Contentful

15 branded search terms

  • app contentful
  • contentful
  • contentful ai
  • contentful apps
  • contentful blog
  • contentful cms
  • contentful company
  • contentful demo
  • contentful ecommerce
  • contentful headless cms
  • contentful launch
  • contentful open source
  • contentful personalization
  • contentful seo
  • contentful video

Prismic

7 branded search terms

  • cms prismic
  • prismic
  • prismic cms
  • prismic headless cms
  • prismic hosting
  • prismic io
  • prismicio

How the Brand Demand Index is measured

Other head-to-heads among headless CMS platforms

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