Rutherford Hotel Nelson vs The Hotel Nelson:Which is more popular by branded search in New Zealand?
In August 2026, Rutherford Hotel Nelson had more branded searches than The Hotel Nelson among nelson hotels and accommodation in New Zealand. Rutherford Hotel Nelson was estimated to have 3K branded searches compared to The Hotel Nelson’s 1.9K, and held a 47.7% Share of Search versus The Hotel Nelson’s 30.5%.
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Which is more popular in search, Rutherford Hotel Nelson or The Hotel Nelson?
Compare hotels and serviced accommodation travellers can book for a stay in Nelson, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rutherford Hotel Nelson, The Hotel Nelson. The figures are in the table below the chart.
View monthly share of search table
| Month | Rutherford Hotel Nelson | The Hotel Nelson | Grand Arden Monaco Nelson | Harbourside Nelson |
|---|---|---|---|---|
| Oct 2025 | 46.3% | 32.8% | 15.5% | 5.4% |
| Nov 2025 | 44.5% | 36.9% | 12.5% | 6% |
| Dec 2025 | 47.9% | 34% | 11.3% | 6.8% |
| Jan 2026 | 42.9% | 29.6% | 17.3% | 10.1% |
| Feb 2026 | 44.1% | 30.1% | 16.7% | 9.1% |
| Mar 2026 | 48.5% | 28% | 15% | 8.5% |
| Apr 2026 | 43.3% | 35.3% | 14.4% | 7% |
| May 2026 | 49.5% | 30.4% | 12.4% | 7.6% |
| Jun 2026 | 49.6% | 32.1% | 11.8% | 6.6% |
| Jul 2026 | 49.3% | 31.5% | 12.9% | 6.4% |
| Aug 2026 | 47.7% | 30.5% | 14.2% | 7.7% |
| Sep 2026 | — | — | — | — |
How has the Rutherford Hotel Nelson and The Hotel Nelson comparison changed over the last 12 months?
3 findings
- Rutherford Hotel Nelson was ahead of The Hotel Nelson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rutherford Hotel Nelson’s estimated Share of Search among nelson hotels and accommodation in New Zealand moved from 46.3% to 47.7%, and its estimated monthly branded searches moved from 4.1K to 3K.
- Across the 11 months ending August 2026, The Hotel Nelson’s estimated Share of Search among nelson hotels and accommodation in New Zealand moved from 32.8% to 30.5%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for New Zealand nelson hotels and accommodation in August 2026?
2 changes
In August 2026, Rutherford Hotel Nelson lost estimated Share of Search among nelson hotels and accommodation in New Zealand, from 49.3% to 47.7%.
In August 2026, The Hotel Nelson lost estimated Share of Search among nelson hotels and accommodation in New Zealand, from 31.5% to 30.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Rutherford Hotel Nelson’s and The Hotel Nelson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rutherford Hotel Nelson
6 branded search terms
- rutherford hotel
- rutherford hotel accommodation
- rutherford hotel nelson
- rutherford hotel nelson a heritage hotel
- rutherford hotel nelson nelson
- the rutherford hotel
The Hotel Nelson
3 branded search terms
- the hotel nelson
- the hotel nelson hotel
- the hotel nelson nelson
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.