Harbourside Nelson vs Rutherford Hotel Nelson:Which is more popular by branded search in New Zealand?
In August 2026, Rutherford Hotel Nelson had more branded searches than Harbourside Nelson among nelson hotels and accommodation in New Zealand. Rutherford Hotel Nelson was estimated to have 3K branded searches compared to Harbourside Nelson’s 480, and held a 47.7% Share of Search versus Harbourside Nelson’s 7.7%.
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Which is more popular in search, Harbourside Nelson or Rutherford Hotel Nelson?
Compare hotels and serviced accommodation travellers can book for a stay in Nelson, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rutherford Hotel Nelson, Harbourside Nelson. The figures are in the table below the chart.
View monthly share of search table
| Month | Rutherford Hotel Nelson | The Hotel Nelson | Grand Arden Monaco Nelson | Harbourside Nelson |
|---|---|---|---|---|
| Oct 2025 | 46.3% | 32.8% | 15.5% | 5.4% |
| Nov 2025 | 44.5% | 36.9% | 12.5% | 6% |
| Dec 2025 | 47.9% | 34% | 11.3% | 6.8% |
| Jan 2026 | 42.9% | 29.6% | 17.3% | 10.1% |
| Feb 2026 | 44.1% | 30.1% | 16.7% | 9.1% |
| Mar 2026 | 48.5% | 28% | 15% | 8.5% |
| Apr 2026 | 43.3% | 35.3% | 14.4% | 7% |
| May 2026 | 49.5% | 30.4% | 12.4% | 7.6% |
| Jun 2026 | 49.6% | 32.1% | 11.8% | 6.6% |
| Jul 2026 | 49.3% | 31.5% | 12.9% | 6.4% |
| Aug 2026 | 47.7% | 30.5% | 14.2% | 7.7% |
| Sep 2026 | — | — | — | — |
How has the Harbourside Nelson and Rutherford Hotel Nelson comparison changed over the last 12 months?
3 findings
- Rutherford Hotel Nelson was ahead of Harbourside Nelson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harbourside Nelson’s estimated Share of Search among nelson hotels and accommodation in New Zealand moved from 5.4% to 7.7%, and its estimated monthly branded searches held steady at 480.
- Across the 11 months ending August 2026, Rutherford Hotel Nelson’s estimated Share of Search among nelson hotels and accommodation in New Zealand moved from 46.3% to 47.7%, and its estimated monthly branded searches moved from 4.1K to 3K.
How did search popularity change for New Zealand nelson hotels and accommodation in August 2026?
2 changes
In August 2026, Harbourside Nelson gained estimated Share of Search among nelson hotels and accommodation in New Zealand, from 6.4% to 7.7%.
In August 2026, Rutherford Hotel Nelson lost estimated Share of Search among nelson hotels and accommodation in New Zealand, from 49.3% to 47.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Harbourside Nelson’s and Rutherford Hotel Nelson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harbourside Nelson
1 branded search term
- harbourside nelson
Rutherford Hotel Nelson
6 branded search terms
- rutherford hotel
- rutherford hotel accommodation
- rutherford hotel nelson
- rutherford hotel nelson a heritage hotel
- rutherford hotel nelson nelson
- the rutherford hotel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.