How popular isRutherford Hotel Nelson?
In September 2026, people searched for Rutherford Hotel Nelson by name about 3,010 times in New Zealand, a 26.4% decrease from the previous year. These searches made up 34.6% of all New Zealand Nelson hotels and accommodation searches, placing Rutherford Hotel Nelson first out of seven brands. When we asked both ChatGPT and Google AI Overviews about Nelson hotels and accommodation, Rutherford Hotel Nelson appeared in one of the three answers and was the fourth most recommended of the seven.
Rutherford Hotel Nelson is the most searched of 7 competitors and the fourth most recommended in AI answers.
Rutherford Hotel NelsonShare of searches 34.6%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
The Hotel NelsonShare of searches 27.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- Palazzo Motor LodgeShare of searches 11.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
- The Sails NelsonShare of searches 8.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Grand Arden Monaco NelsonShare of searches 7.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Nelson hotels and accommodation in ChatGPT and Google AI Overviews
In three ChatGPT questions, Rutherford Hotel Nelson was mentioned in one out of three: in one of the three ChatGPT answers. Rutherford Hotel Nelson is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Palazzo Motor Lodge3 of 3Named in 3 of 3 ChatGPT answers
- The Sails Nelson3 of 3Named in 3 of 3 ChatGPT answers
- Pīhopa Retreat3 of 3Named in 3 of 3 ChatGPT answers
- Rutherford Hotel Nelson1 of 3Named in 1 of 3 ChatGPT answers
Harbourside Nelson1 of 3Named in 1 of 3 ChatGPT answers- The Hotel Nelson0 of 3Named in 0 of 3 ChatGPT answers
- Grand Arden Monaco Nelson0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Nelson hotels and accommodation
3 answers
Asked ChatGPT
“Which hotel should I book in Nelson, New Zealand?”
Asked ChatGPT
“What are the best hotels and accommodation providers in Nelson, New Zealand?”
Asked ChatGPT
“What's the best hotel in Nelson, New Zealand for a weekend getaway?”
Searched Google, AI Overview
“nelson hotels”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“nelson accommodation”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Nelson hotels and accommodation compete with Rutherford Hotel Nelson?
Share of searches by month for Rutherford Hotel Nelson, The Hotel Nelson, Palazzo Motor Lodge, The Sails Nelson, Grand Arden Monaco Nelson, Harbourside Nelson, Pīhopa Retreat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rutherford Hotel Nelson | The Hotel Nelson | Palazzo Motor Lodge | The Sails Nelson | Grand Arden Monaco Nelson | Harbourside Nelson | Pīhopa Retreat |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 25.4% | 8.7% | 8.7% | 12.1% | 4.2% | 5.2% |
| Nov 2025 | 35.5% | 29.5% | 8.2% | 7.2% | 10% | 4.8% | 4.8% |
| Dec 2025 | 38.2% | 27.2% | 9.8% | 6.6% | 9% | 5.4% | 3.6% |
| Jan 2026 | 32.6% | 22.8% | 10.1% | 7.8% | 13.3% | 7.8% | 5.6% |
| Feb 2026 | 34.2% | 23.4% | 10.5% | 8% | 13% | 7.1% | 3.9% |
| Mar 2026 | 38.3% | 22.2% | 7.6% | 7.6% | 11.9% | 6.7% | 5.5% |
| Apr 2026 | 32.9% | 27% | 11.2% | 8.1% | 11% | 5.4% | 4.4% |
| May 2026 | 37% | 22.8% | 11.9% | 8.6% | 9.3% | 5.7% | 4.7% |
| Jun 2026 | 37.8% | 24.6% | 9.3% | 9.3% | 9% | 5% | 5% |
| Jul 2026 | 36.3% | 23.3% | 12.2% | 10.7% | 9.5% | 4.8% | 3.2% |
| Aug 2026 | 35.6% | 22.8% | 11.9% | 8.6% | 10.6% | 5.7% | 4.7% |
| Sep 2026 | 34.6% | 27.7% | 11.5% | 8.3% | 7.4% | 6.8% | 3.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.6% | 3K | +1% | -1 points | |
| 2, held 2nd | 27.7% | 2.4K | +26.2% | +4.9 points | |
| 3, held 3rd | 11.5% | 1K | 0% | -0.4 points | |
| 4, moved from 5th to 4th | 8.3% | 720 | 0% | -0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.4% | 640 | -28.1% | -3.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.8% | 590 | +22.9% | +1.1 points | |
| 7, held 7th | 3.7% | 320 | -17.9% | -1 points |
34.6%
Held 1st. 3K estimated branded searches, +1% vs prior month. Share -1 points.
27.7%
Held 2nd. 2.4K estimated branded searches, +26.2% vs prior month. Share +4.9 points.
11.5%
Held 3rd. 1K estimated branded searches, 0% vs prior month. Share -0.4 points.
8.3%
Moved from 5th to 4th. 720 estimated branded searches, 0% vs prior month. Share -0.3 points.
Moved from 4th to 5th. 640 estimated branded searches, -28.1% vs prior month. Share -3.3 points.
6.8%
Held 6th. 590 estimated branded searches, +22.9% vs prior month. Share +1.1 points.
3.7%
Held 7th. 320 estimated branded searches, -17.9% vs prior month. Share -1 points.
Compare popularity between Rutherford Hotel Nelson and its closest rivals
- Rutherford Hotel Nelson vs The Hotel Nelson: compare popularity
- Rutherford Hotel Nelson vs Palazzo Motor Lodge: compare popularity
- Rutherford Hotel Nelson vs The Sails Nelson: compare popularity
- Rutherford Hotel Nelson vs Grand Arden Monaco Nelson: compare popularity
- Rutherford Hotel Nelson vs Harbourside Nelson: compare popularity
- Compare Rutherford Hotel Nelson with any brand
Every comparison with Rutherford Hotel Nelson
6 comparisons
How has branded search demand for Rutherford Hotel Nelson changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rutherford Hotel Nelson in New Zealand fell from 4.1K to 3K.
- Across the 12 months ending September 2026, Rutherford Hotel Nelson’s share of searches among Nelson hotels and accommodation in New Zealand decreased from 35.7% to 34.6%.
- Across the 12 months ending September 2026, Rutherford Hotel Nelson’s share of searches among Nelson hotels and accommodation in New Zealand peaked at 38.3% in March 2026 and was lowest at 32.6% in January 2026.
How did search popularity change for New Zealand Nelson hotels and accommodation in September 2026?
6 changes
In September 2026, The Hotel Nelson gained share of searches among Nelson hotels and accommodation in New Zealand, from 22.8% to 27.7%.
In September 2026, Harbourside Nelson gained share of searches among Nelson hotels and accommodation in New Zealand, from 5.7% to 6.8%.
In September 2026, Grand Arden Monaco Nelson lost share of searches among Nelson hotels and accommodation in New Zealand, from 10.6% to 7.4%.
In September 2026, Pīhopa Retreat lost share of searches among Nelson hotels and accommodation in New Zealand, from 4.7% to 3.7%.
In September 2026, Rutherford Hotel Nelson lost share of searches among Nelson hotels and accommodation in New Zealand, from 35.6% to 34.6%.
In September 2026, The Sails Nelson rose from 5th to 4th among Nelson hotels and accommodation in New Zealand.
How are Rutherford Hotel Nelson’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Rutherford Hotel Nelson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rutherford hotel
- rutherford hotel accommodation
- rutherford hotel nelson
- rutherford hotel nelson nelson
- the rutherford hotel
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