Brandwave

How popular isThe Hotel Nelson?

In September 2026, people searched for The Hotel Nelson by name about 2,410 times in New Zealand, a 17.2% decrease from the previous year. These searches made up 27.7% of all New Zealand Nelson hotels and accommodation searches, placing The Hotel Nelson second out of seven brands. When we asked both ChatGPT and Google AI Overviews about Nelson hotels and accommodation, The Hotel Nelson did not appear in any of the answers.

Search and AI answers in September 2026

The Hotel Nelson is the second most searched of 7 competitors and not listed in any AI answer.

  1. Rutherford Hotel NelsonShare of searches 34.6%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  2. The Hotel NelsonShare of searches 27.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Palazzo Motor LodgeShare of searches 11.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. The Sails NelsonShare of searches 8.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. Grand Arden Monaco NelsonShare of searches 7.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+2 more

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Top Nelson hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Hotel Nelson did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Sails Nelson1st
  2. Palazzo Motor Lodge2nd
  3. Pīhopa Retreat3rd
  4. Rutherford Hotel Nelson4th
  5. Harbourside Nelson5th
  6. The Hotel Nelson–
  7. Grand Arden Monaco Nelson–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Nelson hotels and accommodation

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Nelson hotels and accommodation compete with The Hotel Nelson?

The Hotel Nelson against Nelson hotels and accommodation in New Zealand, by month

Share of searches by month for Rutherford Hotel Nelson, The Hotel Nelson, Palazzo Motor Lodge, The Sails Nelson, Grand Arden Monaco Nelson, Harbourside Nelson, Pīhopa Retreat. The figures are in the table below the chart.

View monthly share of searches table
MonthRutherford Hotel NelsonThe Hotel NelsonPalazzo Motor LodgeThe Sails NelsonGrand Arden Monaco NelsonHarbourside NelsonPīhopa Retreat
Oct 202535.7%25.4%8.7%8.7%12.1%4.2%5.2%
Nov 202535.5%29.5%8.2%7.2%10%4.8%4.8%
Dec 202538.2%27.2%9.8%6.6%9%5.4%3.6%
Jan 202632.6%22.8%10.1%7.8%13.3%7.8%5.6%
Feb 202634.2%23.4%10.5%8%13%7.1%3.9%
Mar 202638.3%22.2%7.6%7.6%11.9%6.7%5.5%
Apr 202632.9%27%11.2%8.1%11%5.4%4.4%
May 202637%22.8%11.9%8.6%9.3%5.7%4.7%
Jun 202637.8%24.6%9.3%9.3%9%5%5%
Jul 202636.3%23.3%12.2%10.7%9.5%4.8%3.2%
Aug 202635.6%22.8%11.9%8.6%10.6%5.7%4.7%
Sep 202634.6%27.7%11.5%8.3%7.4%6.8%3.7%
  1. Held 1st. 3K estimated branded searches, +1% vs prior month. Share -1 points.

  2. Held 2nd. 2.4K estimated branded searches, +26.2% vs prior month. Share +4.9 points.

  3. Held 3rd. 1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. Moved from 5th to 4th. 720 estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. Moved from 4th to 5th. 640 estimated branded searches, -28.1% vs prior month. Share -3.3 points.

  6. Held 6th. 590 estimated branded searches, +22.9% vs prior month. Share +1.1 points.

  7. Held 7th. 320 estimated branded searches, -17.9% vs prior month. Share -1 points.

Compare popularity between The Hotel Nelson and its closest rivals

Every comparison with The Hotel Nelson

6 comparisons

How has branded search demand for The Hotel Nelson changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Hotel Nelson in New Zealand fell from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, The Hotel Nelson’s share of searches among Nelson hotels and accommodation in New Zealand increased from 25.4% to 27.7%.
  • Across the 12 months ending September 2026, The Hotel Nelson’s share of searches among Nelson hotels and accommodation in New Zealand peaked at 29.5% in November 2025 and was lowest at 22.2% in March 2026.

How did search popularity change for New Zealand Nelson hotels and accommodation in September 2026?

6 changes
  1. In September 2026, The Hotel Nelson gained share of searches among Nelson hotels and accommodation in New Zealand, from 22.8% to 27.7%.

  2. In September 2026, Harbourside Nelson gained share of searches among Nelson hotels and accommodation in New Zealand, from 5.7% to 6.8%.

  3. In September 2026, Grand Arden Monaco Nelson lost share of searches among Nelson hotels and accommodation in New Zealand, from 10.6% to 7.4%.

  4. In September 2026, Pīhopa Retreat lost share of searches among Nelson hotels and accommodation in New Zealand, from 4.7% to 3.7%.

  5. In September 2026, Rutherford Hotel Nelson lost share of searches among Nelson hotels and accommodation in New Zealand, from 35.6% to 34.6%.

  6. In September 2026, The Sails Nelson rose from 5th to 4th among Nelson hotels and accommodation in New Zealand.

How are The Hotel Nelson’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using The Hotel Nelson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the hotel nelson
  • the hotel nelson hotel
  • the hotel nelson nelson

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How the Brand Demand Index is measured

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Is The Hotel Nelson your brand?

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