Brandwave

Russell Turner vs Sudburys +MORE:Which is more popular in New Zealand?

In October 2026, Russell Turner had more branded searches than Sudburys +MORE among whangarei accounting firms in New Zealand. Russell Turner had about 70 branded searches, while Sudburys +MORE had 10. Russell Turner made up 18.4% of all whangarei accounting firm searches we track, and Sudburys +MORE accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about whangarei accounting firms, Sudburys +MORE appeared in two of the four answers and Russell Turner in one. Sudburys +MORE was mentioned before Russell Turner in every answer that named either.

Among whangarei accounting firms in New Zealand in October 2026

Who do people search for more?

Russell Turner, about 7 searches for every 1 for Sudburys +MORE

Russell Turner 70 searchesSudburys +MORE 10 searches

Who does AI mention more?

Sudburys +MORE, mentioned in 2 of 4 answers, Russell Turner in 1

Sudburys +MORE in 2 of 4Russell Turner in 1 of 4

Who does AI recommend more?

Sudburys +MORE, named ahead of Russell Turner in 2 of 2 answers

Sudburys +MORE first in 2Russell Turner never first

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Top whangarei accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sudburys +MORE was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Russell Turner was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Sudburys +MORE was listed before Russell Turner in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Villa Chartered Accountants & Business Advisors1st
  2. YHPJ2nd
  3. Bennett & Associates3rd
  4. Sudburys +MORE4th
  5. Northland Chartered Accountants5th
  6. Ean Brown Partners6th
  7. MAQ Chartered Accountants7th
  8. Russell Turner8th
  9. BDO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Villa Chartered Accountants & Business Advisors4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • YHPJ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAQ Chartered Accountants3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Northland Chartered Accountants3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ean Brown Partners2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bennett & Associates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sudburys +MORE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Turner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BDO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whangarei accounting firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Russell Turner or Sudburys +MORE more popular in search?

This chart shows how often people search Google for Russell Turner and Sudburys +MORE by name. Each line represents a brand's share of searches for all nine whangarei accounting firms we track, month by month, from searches in New Zealand.

Russell Turner and Sudburys +MORE among whangarei accounting firms in New Zealand, by month

Share of searches by month for Russell Turner, Sudburys +MORE. The figures are in the table below the chart.

View monthly share of searches table
MonthYHPJRussell TurnerVilla Chartered Accountants & Business AdvisorsEan Brown PartnersBennett & AssociatesBDOMAQ Chartered AccountantsNorthland Chartered AccountantsSudburys +MORE
Nov 202530%25%20%2.5%5%7.5%7.5%2.5%0%
Dec 202526.5%23.5%11.8%5.9%11.8%14.7%2.9%2.9%0%
Jan 202626.5%23.5%11.8%11.8%5.9%14.7%2.9%2.9%0%
Feb 202638.9%19.4%13.9%5.6%5.6%11.1%2.8%2.8%0%
Mar 202635%20%12.5%12.5%5%7.5%5%2.5%0%
Apr 202626.5%26.5%20.6%5.9%2.9%8.8%5.9%2.9%0%
May 202634.3%20%11.4%2.9%5.7%14.3%5.7%5.7%0%
Jun 202623.7%23.7%13.2%2.6%7.9%7.9%5.3%7.9%7.9%
Jul 202629.4%26.5%8.8%2.9%2.9%11.8%2.9%2.9%11.8%
Aug 202629.4%23.5%14.7%8.8%2.9%11.8%2.9%2.9%2.9%
Sep 202632.4%17.6%14.7%8.8%5.9%8.8%5.9%2.9%2.9%
Oct 202644.7%18.4%13.2%7.9%5.3%2.6%2.6%2.6%2.6%

How has branded search for Russell Turner and Sudburys +MORE changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand whangarei accounting firms in October 2026?

1 change

  1. In October 2026, Russell Turner gained share of searches among whangarei accounting firms in New Zealand, from 17.6% to 18.4%.

How are Russell Turner’s and Sudburys +MORE’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Russell Turner’s and Sudburys +MORE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Russell Turner

2 branded search terms

  • russell turner
  • russell turner whangarei

Sudburys +MORE

1 branded search term

  • sudburys +more

How the Brand Demand Index is measured

Other head-to-heads among whangarei accounting firms

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