Brandwave

Reliable Renovations vs Superior Renovations:Which is more popular in New Zealand?

In October 2026, Superior Renovations had more branded searches than Reliable Renovations among Auckland renovation builders in New Zealand. Superior Renovations had about 390 branded searches, while Reliable Renovations had 40. Superior Renovations made up 38.2% of all Auckland renovation builder searches we track, and Reliable Renovations accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about Auckland renovation builders, Superior Renovations appeared in three of the four answers and Reliable Renovations in one. Superior Renovations was mentioned before Reliable Renovations in two out of three answers.

Among Auckland renovation builders in New Zealand in October 2026

Who do people search for more?

Superior Renovations, about 10 searches for every 1 for Reliable Renovations

Superior Renovations 390 searchesReliable Renovations 40 searches

Who does AI mention more?

Superior Renovations, mentioned in 3 of 4 answers, Reliable Renovations in 1

Superior Renovations in 3 of 4Reliable Renovations in 1 of 4

Who does AI recommend more?

Superior Renovations, named ahead of Reliable Renovations in 2 of 3 answers

Superior Renovations first in 2Reliable Renovations first in 1

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Top Auckland renovation builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Superior Renovations was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Reliable Renovations was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Superior Renovations was listed before Reliable Renovations in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Renovation Team1st
  2. Superior Renovations2nd
  3. Add Value Renovations3rd
  4. Manor Projects4th
  5. Licensed Renovations5th
  6. Reliable Renovations6th
  7. Lewis Build7th
  8. Refresh Renovations–
  9. Smith & Sons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Superior Renovations3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lewis Build3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Renovation Team3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Add Value Renovations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Licensed Renovations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Manor Projects2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reliable Renovations1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Refresh Renovations0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smith & Sons0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland renovation builders

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Reliable Renovations or Superior Renovations more popular in search?

This chart shows how often people search Google for Reliable Renovations and Superior Renovations by name. Each line represents a brand's share of searches for all nine Auckland renovation builders we track, month by month, from searches in New Zealand.

Reliable Renovations and Superior Renovations among Auckland renovation builders in New Zealand, by month

Share of searches by month for Superior Renovations, Reliable Renovations. The figures are in the table below the chart.

View monthly share of searches table
MonthSuperior RenovationsRefresh RenovationsLewis BuildAdd Value RenovationsLicensed RenovationsReliable RenovationsManor ProjectsThe Renovation TeamSmith & Sons
Nov 202540.3%30.3%5.9%5.9%4.2%3.4%5.9%2.5%1.7%
Dec 202544.4%25%6.9%4.2%5.6%2.8%4.2%2.8%4.2%
Jan 202642.9%23.2%4.5%6.3%6.3%4.5%6.3%3.6%2.7%
Feb 202631.1%28.2%8.7%4.9%6.8%3.9%10.7%2.9%2.9%
Mar 202636.9%26.9%6.9%6.9%6.9%3.8%6.9%3.1%1.5%
Apr 202637.1%26.7%6.7%8.6%3.8%3.8%6.7%4.8%1.9%
May 202633.1%29.7%7.6%7.6%5.9%3.4%7.6%4.2%0.85%
Jun 202623.6%17%5.5%6.7%4.2%1.8%4.2%35.8%1.2%
Jul 202642.4%18.7%6.5%6.5%6.5%3.6%7.9%5%2.9%
Aug 202644%22.4%6.7%10.4%5.2%3.7%3.7%1.5%2.2%
Sep 202639%25.2%5.7%11.4%7.3%4.1%2.4%3.3%1.6%
Oct 202638.2%29.4%8.8%6.9%4.9%3.9%2.9%2.9%2%

How has branded search for Reliable Renovations and Superior Renovations changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland renovation builders in October 2026?

1 change

  1. In October 2026, Superior Renovations lost share of searches among Auckland renovation builders in New Zealand, from 39% to 38.2%.

How are Reliable Renovations’ and Superior Renovations’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Reliable Renovations’ and Superior Renovations’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Reliable Renovations

1 branded search term

  • reliable renovations

Superior Renovations

1 branded search term

  • superior renovations

How the Brand Demand Index is measured

Other head-to-heads among Auckland renovation builders

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