Redback vs UGG:Which is more popular by branded search in New Zealand?
In August 2026, UGG had more branded searches than Redback among boot brands in New Zealand. UGG was estimated to have 72.3K branded searches compared to Redback’s 590, and held a 40.1% Share of Search versus Redback’s 0.33%.
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Which is more popular in search, Redback or UGG?
Compare the boot brands New Zealanders buy for work, fashion and weekends. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UGG, Redback. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Dr. Martens | Timberland | R.M.Williams | Blundstone | Merrell | Redback |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 27.7% | 12.6% | 15% | 6.4% | 6.1% | 0.31% |
| Nov 2025 | 35.4% | 24.9% | 11.7% | 16.4% | 5% | 6.3% | 0.23% |
| Dec 2025 | 39.9% | 22.7% | 11.5% | 16.1% | 4.5% | 5.1% | 0.21% |
| Jan 2026 | 35% | 27.4% | 11.6% | 12% | 6.8% | 6.8% | 0.33% |
| Feb 2026 | 35.5% | 25.7% | 10.9% | 13.4% | 7.3% | 6.8% | 0.36% |
| Mar 2026 | 39.4% | 24.8% | 11% | 11.3% | 7.1% | 6.1% | 0.29% |
| Apr 2026 | 44.3% | 21.2% | 10.5% | 10.9% | 6.7% | 6.2% | 0.37% |
| May 2026 | 47% | 19.8% | 10% | 11% | 6.4% | 5.5% | 0.33% |
| Jun 2026 | 42.3% | 21.4% | 10.1% | 11.8% | 7.8% | 6.3% | 0.35% |
| Jul 2026 | 43% | 18.7% | 11.1% | 11.8% | 7.7% | 7.4% | 0.3% |
| Aug 2026 | 40.1% | 19.4% | 13.6% | 12.4% | 7.7% | 6.4% | 0.33% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Redback and UGG comparison changed over the last 12 months?
3 findings
- UGG was ahead of Redback in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Redback’s estimated Share of Search among boot brands in New Zealand moved from 0.31% to 0.33%, and its estimated monthly branded searches moved from 440 to 590.
- Across the 11 months ending August 2026, UGG’s estimated Share of Search among boot brands in New Zealand moved from 31.8% to 40.1%, and its estimated monthly branded searches moved from 44.7K to 72.3K.
How did search popularity change for New Zealand boot brands in August 2026?
2 changes
In August 2026, UGG lost estimated Share of Search among boot brands in New Zealand, from 43% to 40.1%.
Estimated monthly branded searches for Redback in New Zealand rose 34.1% over 11 measured months, from 440 to 590 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Redback’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Redback
4 branded search terms
- redback boots
- redback nz
- redback shoes
- redback work boots
UGG
33 branded search terms
- australian ugg
- australian ugg boots
- baby ugg boots
- black ugg boots
- brown ugg boots
- classic ugg boots
- dark brown ugg boots
- kids ugg boots
- ladies ugg slippers
- mens black ugg boots
- mens ugg boots
- mens ugg slippers
- outdoor ugg boots
- pink ugg boots
- pink ugg slippers
- ugg
- ugg boots
- ugg boots kmart
- ugg boots sale
- ugg boots women
- ugg clogs
- ugg com
- ugg near me
- ugg new zealand
- ugg nz
- ugg online
- ugg outlet
- ugg sheepskin boots
- ugg shoes
- ugg slippers
- ugg tasman
- ugg tasman slippers
- ugg tazz
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