Brandwave

Rebrandly vs Short.io:Which is more popular in New Zealand?

In October 2026, Rebrandly had more branded searches than Short.io among link shortener and QR code tools in New Zealand. Rebrandly had about 170 branded searches, while Short.io had 20. Rebrandly made up 0.97% of all link shortener and QR code tool searches we track, and Short.io accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about link shortener and QR code tools, Rebrandly appeared in all five answers and Short.io in three. Rebrandly was mentioned before Short.io in every answer.

Among link shortener and QR code tools in New Zealand in October 2026

Who do people search for more?

Rebrandly, about 9 searches for every 1 for Short.io

Rebrandly 170 searchesShort.io 20 searches

Who does AI mention more?

Rebrandly, mentioned in every answer we collected

Rebrandly in 5 of 5Short.io in 3 of 5

Who does AI recommend more?

Rebrandly, named ahead of Short.io in every answer

Rebrandly first in 5Short.io never first

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Top link shortener and QR code tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rebrandly appeared in all five answers. Short.io was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rebrandly was listed before Short.io in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bitly1st
  2. Rebrandly2nd
  3. TinyURL3rd
  4. Short.io3rd
  5. QR Code Monkey5th
  6. QR Code Generator6th
  7. Uniqode–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bitly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rebrandly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TinyURL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Short.io3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QR Code Generator2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QR Code Monkey2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uniqode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about link shortener and QR code tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Rebrandly or Short.io more popular in search?

This chart shows how often people search Google for Rebrandly and Short.io by name. Each line represents a brand's share of searches for all seven link shortener and QR code tools we track, month by month, from searches in New Zealand.

Rebrandly and Short.io among link shortener and QR code tools in New Zealand, by month

Share of searches by month for Rebrandly, Short.io. The figures are in the table below the chart.

View monthly share of searches table
MonthQR Code GeneratorTinyURLBitlyQR Code MonkeyRebrandlyUniqodeShort.io
Nov 202560.8%18.8%14%4.6%1.1%0.37%0.31%
Dec 202558.2%21.7%13.2%4.5%1.8%0.32%0.32%
Jan 202651.5%24.6%17.7%3.8%1.7%0.38%0.28%
Feb 202663.6%16.7%14.1%3.9%1.2%0.32%0.19%
Mar 202663.8%16.6%12.9%5%1.3%0.31%0.21%
Apr 202656.1%17.9%18.7%5.1%1.7%0.28%0.28%
May 202654.6%17.6%19%7.5%0.98%0.22%0.09%
Jun 202658%17.5%14%9.4%0.71%0.29%0.1%
Jul 202654.9%20%13.1%10.7%0.94%0.33%0.11%
Aug 202656.6%21.7%14.4%5.8%0.97%0.34%0.23%
Sep 202664.8%17%10.6%6%1.1%0.33%0.13%
Oct 202669.6%14.7%10.8%3.6%0.97%0.23%0.11%

How has branded search for Rebrandly and Short.io changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand link shortener and QR code tools in October 2026?

1 change
  1. Estimated monthly branded searches for Short.io in New Zealand fell 60% over 12 measured months, from 50 to 20 in October 2026.

How are Rebrandly’s and Short.io’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Rebrandly’s and Short.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rebrandly

3 branded search terms

  • rebrandly
  • rebrandly link shortener
  • rebrandly short url

Short.io

2 branded search terms

  • short io
  • short.io

How the Brand Demand Index is measured

Other head-to-heads among link shortener and QR code tools

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