Rebrandly vs Short.io:Which is more popular in New Zealand?
In October 2026, Rebrandly had more branded searches than Short.io among link shortener and QR code tools in New Zealand. Rebrandly had about 170 branded searches, while Short.io had 20. Rebrandly made up 0.97% of all link shortener and QR code tool searches we track, and Short.io accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about link shortener and QR code tools, Rebrandly appeared in all five answers and Short.io in three. Rebrandly was mentioned before Short.io in every answer.
Who do people search for more?
Rebrandly, about 9 searches for every 1 for Short.io
Who does AI mention more?
Rebrandly, mentioned in every answer we collected
Who does AI recommend more?
Rebrandly, named ahead of Short.io in every answer
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Top link shortener and QR code tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rebrandly appeared in all five answers. Short.io was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rebrandly was listed before Short.io in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bitly1st
Rebrandly2nd
TinyURL3rd
Short.io3rd
QR Code Monkey5th
QR Code Generator6th
Uniqode–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bitly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rebrandly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TinyURL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Short.io3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
QR Code Generator2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
QR Code Monkey2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Uniqode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about link shortener and QR code tools
5 answers
Asked ChatGPT
“Which link shortener or QR tool should I use in New Zealand?”
Asked ChatGPT
“What are the best link shortener and QR code tools in New Zealand?”
Asked ChatGPT
“What's the best link shortener or QR tool in New Zealand for campaign tracking?”
Searched Google, AI Overview
“link shortener tool”
Searched Google, AI Overview
“best link shortener”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Rebrandly or Short.io more popular in search?
This chart shows how often people search Google for Rebrandly and Short.io by name. Each line represents a brand's share of searches for all seven link shortener and QR code tools we track, month by month, from searches in New Zealand.
Share of searches by month for Rebrandly, Short.io. The figures are in the table below the chart.
View monthly share of searches table
| Month | QR Code Generator | TinyURL | Bitly | QR Code Monkey | Rebrandly | Uniqode | Short.io |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 60.8% | 18.8% | 14% | 4.6% | 1.1% | 0.37% | 0.31% |
| Dec 2025 | 58.2% | 21.7% | 13.2% | 4.5% | 1.8% | 0.32% | 0.32% |
| Jan 2026 | 51.5% | 24.6% | 17.7% | 3.8% | 1.7% | 0.38% | 0.28% |
| Feb 2026 | 63.6% | 16.7% | 14.1% | 3.9% | 1.2% | 0.32% | 0.19% |
| Mar 2026 | 63.8% | 16.6% | 12.9% | 5% | 1.3% | 0.31% | 0.21% |
| Apr 2026 | 56.1% | 17.9% | 18.7% | 5.1% | 1.7% | 0.28% | 0.28% |
| May 2026 | 54.6% | 17.6% | 19% | 7.5% | 0.98% | 0.22% | 0.09% |
| Jun 2026 | 58% | 17.5% | 14% | 9.4% | 0.71% | 0.29% | 0.1% |
| Jul 2026 | 54.9% | 20% | 13.1% | 10.7% | 0.94% | 0.33% | 0.11% |
| Aug 2026 | 56.6% | 21.7% | 14.4% | 5.8% | 0.97% | 0.34% | 0.23% |
| Sep 2026 | 64.8% | 17% | 10.6% | 6% | 1.1% | 0.33% | 0.13% |
| Oct 2026 | 69.6% | 14.7% | 10.8% | 3.6% | 0.97% | 0.23% | 0.11% |
How has branded search for Rebrandly and Short.io changed in New Zealand over the last 12 months?
3 findings
- Rebrandly was ahead of Short.io in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Rebrandly’s share of searches among link shortener and QR code tools in New Zealand moved from 1.1% to 0.97%, and its estimated monthly branded searches moved from 180 to 170.
- Across the 12 months ending October 2026, Short.io’s share of searches among link shortener and QR code tools in New Zealand moved from 0.31% to 0.11%, and its estimated monthly branded searches moved from 50 to 20.
How did search popularity change for New Zealand link shortener and QR code tools in October 2026?
1 change

Estimated monthly branded searches for Short.io in New Zealand fell 60% over 12 measured months, from 50 to 20 in October 2026.
How are Rebrandly’s and Short.io’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Rebrandly’s and Short.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among link shortener and QR code tools

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