Brandwave

Ray White vs Todd & Co Realty:Which is more popular?

In September 2026, Ray White had more branded searches than Todd & Co Realty among Invercargill real estate agencies in New Zealand. Ray White had about 1,540 branded searches, while Todd & Co Realty had 40. Ray White made up 46.7% of all Invercargill real estate agency searches we track, and Todd & Co Realty accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about Invercargill real estate agencies, Ray White appeared in all three answers and Todd & Co Realty in none.

Among Invercargill real estate agencies in New Zealand in September 2026

Who do people search for more?

Ray White, about 39 searches for every 1 for Todd & Co Realty

Ray White 1.5K searchesTodd & Co Realty 40 searches

Who does AI mention more?

Ray White, mentioned in every answer we collected

Ray White in 3 of 3Todd & Co Realty in 0 of 3

Who does AI recommend more?

Ray White, the only one of the two named

Ray White first in 3Todd & Co Realty never named

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Top Invercargill real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Ray White appeared in all three answers. Todd & Co Realty did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Harcourts1st
  2. Bayleys2nd
  3. Ray White3rd
  4. Raine & Horne4th
  5. SW Real Estate5th
  6. Professionals Real Estate–
  7. One Agency–
  8. Todd & Co Realty–
  9. Nicol Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Invercargill real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ray White or Todd & Co Realty more popular in search?

This chart shows how often people search Google for Ray White and Todd & Co Realty by name. Each line represents a brand's share of searches for all nine Invercargill real estate agencies we track, month by month, from searches in New Zealand.

Ray White and Todd & Co Realty among Invercargill real estate agencies in New Zealand, by month

Share of searches by month for Ray White, Todd & Co Realty. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteHarcourtsBayleysProfessionals Real EstateRaine & HorneOne AgencyTodd & Co RealtyNicol RealtySW Real Estate
Oct 202550.1%28%9.2%6.7%0.84%2.8%1.4%0.28%0.56%
Nov 202546.9%34.1%7%6.3%1.3%1%1.3%1.3%0.78%
Dec 202537.9%36.3%10.9%10%0.96%1.9%0.96%0.64%0.32%
Jan 202639.7%36.5%10.8%5%1.3%3.4%1.1%1.1%1.1%
Feb 202639.6%36%11.3%6.6%1.4%2.5%1.1%0.82%0.82%
Mar 202643.5%33.5%8.8%7.8%0.75%2.3%1.3%1.5%0.75%
Apr 202641.2%36.7%9.6%6.7%1.6%1.6%0.96%1.3%0.32%
May 202650.3%26.5%11.5%4.7%1.4%1.7%2%0.84%1.1%
Jun 202647.7%27.7%12.4%6.8%1.1%1.4%1.1%0.85%0.85%
Jul 202642%33.7%11.5%7.1%1.2%0.89%1.5%1.2%0.89%
Aug 202643.1%31.7%12.7%6.9%1.3%0.98%1.3%0.98%0.98%
Sep 202646.7%29.7%10.9%7.6%1.5%1.2%1.2%0.61%0.61%

How has the Ray White and Todd & Co Realty comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Invercargill real estate agencies in September 2026?

2 changes

  1. In September 2026, Ray White gained share of searches among Invercargill real estate agencies in New Zealand, from 43.1% to 46.7%.

  2. In September 2026, Todd & Co Realty fell from 6th to 7th among Invercargill real estate agencies in New Zealand.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Ray White’s and Todd & Co Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ray White

5 branded search terms

  • ray white
  • ray white agents
  • ray white invercargill
  • raywhite
  • rwwhangarei

Todd & Co Realty

2 branded search terms

  • todd & co realty
  • todd and co realty

How the Brand Demand Index is measured

Other head-to-heads among Invercargill real estate agencies

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