Rapala vs Shimano Fishing:Which is more popular?
In September 2026, Shimano Fishing had more branded searches than Rapala among fishing tackle brands in New Zealand. Shimano Fishing had about 870 branded searches, while Rapala had 370. Shimano Fishing made up 11.4% of all fishing tackle brand searches we track, and Rapala accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about fishing tackle brands, Shimano Fishing appeared in all four answers and Rapala in none.
Who do people search for more?
Shimano Fishing, about 2 searches for every 1 for Rapala
Who does AI mention more?
Shimano Fishing, mentioned in every answer we collected
Who does AI recommend more?
Shimano Fishing, the only one of the two named
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Top fishing tackle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Shimano Fishing appeared in all four answers. Rapala did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Shimano Fishing1st
Daiwa2nd
Penn3rd
Okuma4th
Abu Garcia5th
Berkley6th
Black Magic7th
Rapala–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Daiwa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Okuma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Shimano Fishing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Penn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Abu Garcia2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Black Magic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Berkley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rapala0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about fishing tackle brands
4 answers
Asked ChatGPT
“Which fishing tackle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fishing tackle brands in New Zealand?”
Asked ChatGPT
“What's the best fishing tackle brand in New Zealand for freshwater fishing?”
Searched Google, AI Overview
“fishing gear nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“fishing rod brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Rapala or Shimano Fishing more popular in search?
This chart shows how often people search Google for Rapala and Shimano Fishing by name. Each line represents a brand's share of searches for all eight fishing tackle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Shimano Fishing, Rapala. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daiwa | Black Magic | Berkley | Okuma | Shimano Fishing | Penn | Abu Garcia | Rapala |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 19.3% | 12.5% | 16.3% | 10.3% | 7.2% | 4.8% | 4.7% |
| Nov 2025 | 26.1% | 16.9% | 11.1% | 15.4% | 12.3% | 7.2% | 5.8% | 5.2% |
| Dec 2025 | 28.1% | 13.8% | 9.3% | 16.7% | 12.3% | 8.5% | 5.1% | 6.3% |
| Jan 2026 | 27.9% | 12.9% | 9.9% | 17.1% | 12.7% | 7.9% | 5.9% | 5.7% |
| Feb 2026 | 25.5% | 12.7% | 13.5% | 15.4% | 14.1% | 8.2% | 5% | 5.7% |
| Mar 2026 | 24.9% | 14.2% | 15.3% | 12.9% | 12.1% | 9.5% | 5.3% | 5.8% |
| Apr 2026 | 24.8% | 19.1% | 13.8% | 13.6% | 12% | 7% | 4.6% | 5.1% |
| May 2026 | 25.9% | 15.3% | 17.7% | 13.3% | 11.8% | 7.2% | 4.6% | 4.2% |
| Jun 2026 | 27.2% | 17.2% | 15.3% | 12.5% | 12.5% | 6.5% | 4.6% | 4.2% |
| Jul 2026 | 24.8% | 18.1% | 15.4% | 13.1% | 12.2% | 7.4% | 5.2% | 3.7% |
| Aug 2026 | 25.4% | 16.7% | 19.1% | 12.2% | 10.8% | 7.5% | 4.1% | 4.2% |
| Sep 2026 | 25.7% | 17.6% | 15.1% | 13.3% | 11.4% | 7.1% | 4.9% | 4.9% |
How has the Rapala and Shimano Fishing comparison changed over the last 12 months?
3 findings
- Shimano Fishing was ahead of Rapala in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rapala’s share of searches among fishing tackle brands in New Zealand moved from 4.7% to 4.9%, and its estimated monthly branded searches moved from 440 to 370.
- Across the 12 months ending September 2026, Shimano Fishing’s share of searches among fishing tackle brands in New Zealand moved from 10.3% to 11.4%, and its estimated monthly branded searches moved from 960 to 870.
How did search popularity change for New Zealand fishing tackle brands in September 2026?
3 changes
In September 2026, Abu Garcia overtook Rapala to rank 7th among fishing tackle brands in New Zealand, with 4.9% of the searches.
In September 2026, Rapala gained share of searches among fishing tackle brands in New Zealand, from 4.2% to 4.9%.
In September 2026, Shimano Fishing gained share of searches among fishing tackle brands in New Zealand, from 10.8% to 11.4%.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Rapala’s and Shimano Fishing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rapala
11 branded search terms
- rapala
- rapala aerator
- rapala baits
- rapala countdown
- rapala fishing
- rapala fishing lures
- rapala lures
- rapala trolling lures
- rapala trout lures
- rapala x rap
- rapalas for trout
Shimano Fishing
6 branded search terms
- shimano fishing
- shimano fishing bag
- shimano fishing gear
- shimano fishing lures
- shimano fishing rod
- shimano reel
Other head-to-heads among fishing tackle brands
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