Brandwave

QuarkXPress vs VivaDesigner:Which is more popular?

In September 2026, QuarkXPress had more branded searches than VivaDesigner among desktop publishing software in New Zealand. QuarkXPress had about 40 branded searches, while VivaDesigner had 0. QuarkXPress made up 2.8% of all desktop publishing software searches we track, and VivaDesigner accounted for 0%. When we asked ChatGPT and Google AI Overviews about desktop publishing software, QuarkXPress appeared in one of the five answers and VivaDesigner in none.

Among desktop publishing software in New Zealand in September 2026

Who do people search for more?

QuarkXPress, the only one of the two with measured searches

QuarkXPress 40 searchesVivaDesigner 0 searches

Who does AI mention more?

QuarkXPress, mentioned in 1 of 5 answers, VivaDesigner in 0

QuarkXPress in 1 of 5VivaDesigner in 0 of 5

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Top desktop publishing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, QuarkXPress was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. VivaDesigner did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe InDesign1st
  2. Affinity2nd
  3. Scribus3rd
  4. Marq4th
  5. QuarkXPress5th
  6. Swift Publisher6th
  7. Xara–
  8. VivaDesigner–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe InDesign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Affinity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scribus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marq2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QuarkXPress1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swift Publisher1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VivaDesigner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about desktop publishing software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is QuarkXPress or VivaDesigner more popular in search?

This chart shows how often people search Google for QuarkXPress and VivaDesigner by name. Each line represents a brand's share of searches for all eight desktop publishing software we track, month by month, from searches in New Zealand.

QuarkXPress and VivaDesigner among desktop publishing software in New Zealand, by month

Share of searches by month for QuarkXPress, VivaDesigner. The figures are in the table below the chart.

View monthly share of searches table
MonthAdobe InDesignAffinityScribusXaraQuarkXPressMarqSwift PublisherVivaDesigner
Oct 202529.5%44%13%10.5%2%0%0.5%0.5%
Nov 202517.6%58.6%11.7%9.5%1.8%0%0.45%0.45%
Dec 202520.6%46.8%13.5%16.7%0.79%0%0.79%0.79%
Jan 202622.1%40.7%17.9%14.5%2.8%0.69%0.69%0.69%
Feb 202639.3%26%17.3%14%2%0%0.67%0.67%
Mar 202642.4%22.9%15.3%15.3%2.4%0%1.2%0.59%
Apr 202631.6%25.7%17.1%21.1%2.6%0.66%0.66%0.66%
May 202635.8%23.9%15.7%19.4%3%0.75%0.75%0.75%
Jun 202631.8%31.8%13.9%17.2%2.6%0.66%1.3%0.66%
Jul 202632.9%26.7%17.8%17.8%2.7%0.68%0.68%0.68%
Aug 202636.4%19.8%24.1%16%2.5%0%0.62%0.62%
Sep 202633.3%27.1%22.2%14.6%2.8%0%0%0%

How has the QuarkXPress and VivaDesigner comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand desktop publishing software in September 2026?

1 change
  1. In September 2026, VivaDesigner lost share of searches among desktop publishing software in New Zealand, from 0.62% to 0%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using QuarkXPress’ and VivaDesigner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

QuarkXPress

4 branded search terms

  • quark xpress
  • quarkxpress
  • quarkxpress features
  • quarkxpress program

VivaDesigner

2 branded search terms

  • viva designer
  • vivadesigner

How the Brand Demand Index is measured

Other head-to-heads among desktop publishing software

Creator with pink hair and a pink jacket

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