Brandwave

How popular isVivaDesigner?

In September 2026, people searched for VivaDesigner by name about 0 times in New Zealand, a 100% decrease from the previous year. These searches made up 0% of all New Zealand desktop publishing software searches, placing VivaDesigner eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about desktop publishing software, VivaDesigner did not appear in any of the answers.

Search and AI answers in September 2026

VivaDesigner is the eighth most searched of 8 competitors and not listed in any AI answer.

  1. Adobe InDesignShare of searches 33.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. AffinityShare of searches 27.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. ScribusShare of searches 22.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. XaraShare of searches 14.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. VivaDesignerShare of searches 0%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top desktop publishing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, VivaDesigner did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe InDesign1st
  2. Affinity2nd
  3. Scribus3rd
  4. Marq4th
  5. QuarkXPress5th
  6. Swift Publisher6th
  7. Xara–
  8. VivaDesigner–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe InDesign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Affinity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scribus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marq2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QuarkXPress1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swift Publisher1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VivaDesigner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about desktop publishing software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which desktop publishing software compete with VivaDesigner?

VivaDesigner against desktop publishing software in New Zealand, by month

Share of searches by month for Adobe InDesign, Affinity, Scribus, Xara, QuarkXPress, VivaDesigner. The figures are in the table below the chart.

View monthly share of searches table
MonthAdobe InDesignAffinityScribusXaraQuarkXPressMarqSwift PublisherVivaDesigner
Oct 202529.5%44%13%10.5%2%0%0.5%0.5%
Nov 202517.6%58.6%11.7%9.5%1.8%0%0.45%0.45%
Dec 202520.6%46.8%13.5%16.7%0.79%0%0.79%0.79%
Jan 202622.1%40.7%17.9%14.5%2.8%0.69%0.69%0.69%
Feb 202639.3%26%17.3%14%2%0%0.67%0.67%
Mar 202642.4%22.9%15.3%15.3%2.4%0%1.2%0.59%
Apr 202631.6%25.7%17.1%21.1%2.6%0.66%0.66%0.66%
May 202635.8%23.9%15.7%19.4%3%0.75%0.75%0.75%
Jun 202631.8%31.8%13.9%17.2%2.6%0.66%1.3%0.66%
Jul 202632.9%26.7%17.8%17.8%2.7%0.68%0.68%0.68%
Aug 202636.4%19.8%24.1%16%2.5%0%0.62%0.62%
Sep 202633.3%27.1%22.2%14.6%2.8%0%0%0%
  1. Held 1st. 480 estimated branded searches, -18.6% vs prior month. Share -3.1 points.

  2. 2.Affinity

    27.1%

    Moved from 3rd to 2nd. 390 estimated branded searches, +21.9% vs prior month. Share +7.3 points.

  3. 3.Scribus

    22.2%

    Moved from 2nd to 3rd. 320 estimated branded searches, -17.9% vs prior month. Share -1.9 points.

  4. 4.Xara

    14.6%

    Held 4th. 210 estimated branded searches, -19.2% vs prior month. Share -1.5 points.

  5. Held 5th. 40 estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Marq

    0%

    Moved from 8th to 6th. 0 estimated branded searches, — vs prior month. Share 0 points.

  7. Moved from 6th to 7th. 0 estimated branded searches, -100% vs prior month. Share -0.6 points.

  8. Moved from 7th to 8th. 0 estimated branded searches, -100% vs prior month. Share -0.6 points.

Compare popularity between VivaDesigner and its closest rivals

How has branded search demand for VivaDesigner changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for VivaDesigner in New Zealand fell from 10 to 0.
  • Across the 12 months ending September 2026, VivaDesigner’s share of searches among desktop publishing software in New Zealand decreased from 0.5% to 0%.
  • Across the 12 months ending September 2026, VivaDesigner fell from 7th to 8th among desktop publishing software in New Zealand.

How did search popularity change for New Zealand desktop publishing software in September 2026?

6 changes
  1. In September 2026, Affinity overtook Scribus to rank 2nd among desktop publishing software in New Zealand, with 27.1% of the searches.

  2. In September 2026, Adobe InDesign lost share of searches among desktop publishing software in New Zealand, from 36.4% to 33.3%.

  3. In September 2026, Scribus lost share of searches among desktop publishing software in New Zealand, from 24.1% to 22.2%.

  4. In September 2026, Xara lost share of searches among desktop publishing software in New Zealand, from 16% to 14.6%.

  5. In September 2026, Swift Publisher lost share of searches among desktop publishing software in New Zealand, from 0.62% to 0%.

  6. In September 2026, VivaDesigner lost share of searches among desktop publishing software in New Zealand, from 0.62% to 0%.

How are VivaDesigner’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using VivaDesigner’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • viva designer
  • vivadesigner

How the Brand Demand Index is measured

Who owns VivaDesigner?

VivaDesigner is owned by VIVA. Brandwave does not track any other brands owned by VIVA.

Do you work for VivaDesigner? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is VivaDesigner your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.