Brandwave

ProRankTracker vs Semrush:Which is more popular in New Zealand?

In October 2026, Semrush had more branded searches than ProRankTracker among SEO rank tracking platforms in New Zealand. Semrush had about 1,650 branded searches, while ProRankTracker had 0. Semrush made up 31.3% of all SEO rank tracking platform searches we track, and ProRankTracker accounted for 0%. When we asked ChatGPT and Google AI Overviews about SEO rank tracking platforms, Semrush appeared in two of the five answers and ProRankTracker in none.

Among SEO rank tracking platforms in New Zealand in October 2026

Who do people search for more?

Semrush, the only one of the two with measured searches

Semrush 1.6K searchesProRankTracker 0 searches

Who does AI mention more?

Semrush, mentioned in 2 of 5 answers, ProRankTracker in 0

Semrush in 2 of 5ProRankTracker in 0 of 5

Who does AI recommend more?

Semrush, the only one of the two named

Semrush first in 2ProRankTracker never named

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Top SEO rank tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Semrush was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ProRankTracker did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SE Ranking1st
  2. Ahrefs2nd
  3. Semrush3rd
  4. AccuRanker4th
  5. Nightwatch5th
  6. Wincher6th
  7. ProRankTracker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SE Ranking5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ahrefs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AccuRanker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wincher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nightwatch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ProRankTracker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SEO rank tracking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ProRankTracker or Semrush more popular in search?

This chart shows how often people search Google for ProRankTracker and Semrush by name. Each line represents a brand's share of searches for all seven SEO rank tracking platforms we track, month by month, from searches in New Zealand.

ProRankTracker and Semrush among SEO rank tracking platforms in New Zealand, by month

Share of searches by month for Semrush, ProRankTracker. The figures are in the table below the chart.

View monthly share of searches table
MonthWincherSemrushAhrefsNightwatchSE RankingAccuRankerProRankTracker
Nov 202537.1%38.1%14.3%5.1%5.1%0.39%0%
Dec 202544.1%31.8%13.9%7.4%2.6%0.23%0%
Jan 202634.1%35.8%16.1%10.6%3%0.18%0.18%
Feb 202633.9%35.3%18%8.6%3.7%0.36%0.18%
Mar 202636.5%37.7%15.3%5.9%4%0.46%0.15%
Apr 202636%37.7%16.9%4.9%4%0.38%0.19%
May 202635.1%37.2%18.7%4.8%3.9%0.18%0.18%
Jun 202636.1%37.8%16.9%4.9%4%0.19%0%
Jul 202635.8%38%16.8%4.9%4%0.38%0.19%
Aug 202634.7%36.7%18.5%4.8%4.8%0.37%0.18%
Sep 202635.8%37.4%16.8%4.9%4.9%0.19%0%
Oct 202645.5%31.3%13.8%6.1%3.2%0.19%0%

How has branded search for ProRankTracker and Semrush changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand SEO rank tracking platforms in October 2026?

2 changes
  1. In October 2026, Wincher overtook Semrush to become the leader among SEO rank tracking platforms in New Zealand, with 45.5% of the searches.

  2. In October 2026, Semrush lost share of searches among SEO rank tracking platforms in New Zealand, from 37.4% to 31.3%.

How are ProRankTracker’s and Semrush’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using ProRankTracker’s and Semrush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ProRankTracker

1 branded search term

  • proranktracker

Semrush

9 branded search terms

  • ranking semrush
  • semrush
  • semrush keyword analysis
  • semrush keyword tool
  • semrush keywords
  • semrush reports
  • semrush site audit
  • sites like semrush
  • tool semrush

How the Brand Demand Index is measured

Other head-to-heads among SEO rank tracking platforms

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