Polar Refrigeration vs Williams Refrigeration:Which is more popular?
In September 2026, Polar Refrigeration had more branded searches than Williams Refrigeration among commercial refrigeration brands in New Zealand. Polar Refrigeration had about 260 branded searches, while Williams Refrigeration had 50. Polar Refrigeration made up 20.3% of all commercial refrigeration brand searches we track, and Williams Refrigeration accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about commercial refrigeration brands, Williams Refrigeration appeared in three of the five answers and Polar Refrigeration in two. Williams Refrigeration was mentioned before Polar Refrigeration in three out of four answers.
Who do people search for more?
Polar Refrigeration, about 5 searches for every 1 for Williams Refrigeration
Who does AI mention more?
Williams Refrigeration, mentioned in 3 of 5 answers, Polar Refrigeration in 2
Who does AI recommend more?
Williams Refrigeration, named ahead of Polar Refrigeration in 3 of 4 answers
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Top commercial refrigeration brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Williams Refrigeration was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Polar Refrigeration was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Williams Refrigeration was listed before Polar Refrigeration in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SKOPE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Atosa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bromic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Williams Refrigeration3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Polar Refrigeration2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
True Refrigeration1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Turbo Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skipio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about commercial refrigeration brands
5 answers
Asked ChatGPT
“Which commercial refrigeration brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best commercial refrigeration brands in New Zealand?”
Asked ChatGPT
“What's the best commercial refrigeration brand in New Zealand for food service storage?”
Searched Google, AI Overview
“commercial freezer nz”
Searched Google, AI Overview
“commercial fridge nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Polar Refrigeration or Williams Refrigeration more popular in search?
This chart shows how often people search Google for Polar Refrigeration and Williams Refrigeration by name. Each line represents a brand's share of searches for all eight commercial refrigeration brands we track, month by month, from searches in New Zealand.
Share of searches by month for Polar Refrigeration, Williams Refrigeration. The figures are in the table below the chart.
View monthly share of searches table
| Month | SKOPE | Polar Refrigeration | Bromic | Turbo Air | True Refrigeration | Williams Refrigeration | Atosa | Skipio |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.2% | 21.2% | 7.5% | 4.8% | 3.4% | 2.7% | 1.4% | 2.7% |
| Nov 2025 | 54.5% | 21.2% | 8.3% | 5.3% | 4.5% | 3% | 0.76% | 2.3% |
| Dec 2025 | 54% | 23% | 7% | 5% | 7% | 2% | 1% | 1% |
| Jan 2026 | 52.9% | 22.1% | 8.1% | 5.9% | 5.1% | 3.7% | 0.74% | 1.5% |
| Feb 2026 | 54.4% | 19.1% | 8.1% | 5.9% | 6.6% | 2.9% | 1.5% | 1.5% |
| Mar 2026 | 52.8% | 19% | 9.9% | 6.3% | 6.3% | 3.5% | 1.4% | 0.7% |
| Apr 2026 | 48.7% | 22.6% | 9.6% | 6.1% | 7.8% | 2.6% | 1.7% | 0.87% |
| May 2026 | 48.8% | 20.9% | 10.9% | 6.2% | 6.2% | 3.1% | 1.6% | 2.3% |
| Jun 2026 | 53.3% | 19.3% | 10.4% | 5.2% | 5.2% | 3% | 2.2% | 1.5% |
| Jul 2026 | 57.9% | 19% | 8.7% | 5.6% | 1.6% | 4% | 1.6% | 1.6% |
| Aug 2026 | 55.4% | 18.7% | 7.9% | 5.8% | 7.9% | 2.2% | 1.4% | 0.72% |
| Sep 2026 | 54.7% | 20.3% | 8.6% | 5.5% | 3.9% | 3.9% | 2.3% | 0.78% |
How has the Polar Refrigeration and Williams Refrigeration comparison changed over the last 12 months?
3 findings
- Polar Refrigeration was ahead of Williams Refrigeration in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Polar Refrigeration’s share of searches among commercial refrigeration brands in New Zealand moved from 21.2% to 20.3%, and its estimated monthly branded searches moved from 310 to 260.
- Across the 12 months ending September 2026, Williams Refrigeration’s share of searches among commercial refrigeration brands in New Zealand moved from 2.7% to 3.9%, and its estimated monthly branded searches moved from 40 to 50.
How did search popularity change for New Zealand commercial refrigeration brands in September 2026?
2 changes
In September 2026, Williams Refrigeration gained share of searches among commercial refrigeration brands in New Zealand, from 2.2% to 3.9%.
In September 2026, Polar Refrigeration gained share of searches among commercial refrigeration brands in New Zealand, from 18.7% to 20.3%.
How are branded searches counted?
42 search terms
Brandwave collects information about searches that people make online using Polar Refrigeration’s and Williams Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Polar Refrigeration
32 branded search terms
- commercial fridge polar
- fridge polar
- nisbets polar
- nisbets polar freezer
- polar bar cooler
- polar bar fridge
- polar bench fridge
- polar cake display
- polar chiller
- polar commercial freezer
- polar commercial fridge
- polar countertop fridge
- polar display freezer
- polar drink fridge
- polar drinks fridge
- polar freezer
- polar freezer upright
- polar fridge
- polar fridge display
- polar fridge freezer
- polar fridge nisbets
- polar fridge undercounter
- polar fridges
- polar g fridge
- polar pizza fridge
- polar prep fridge
- polar refrigeration
- polar refrigeration freezer
- polar refrigeration fridge
- polar undercounter freezer
- polar undercounter fridge
- polar upright fridge
Williams Refrigeration
10 branded search terms
- williams commercial freezer
- williams commercial fridge
- williams freezers
- williams fridge
- williams fridges
- williams jade fridge
- williams underbench fridge
- williams undercounter fridge
- williams upright freezer
- williamsrefrigeration
Other head-to-heads among commercial refrigeration brands
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