Poco vs Sabroso:Which is more popular by branded search in New Zealand?
In August 2026, Sabroso had more branded searches than Poco among rotorua restaurants in New Zealand. Sabroso was estimated to have 1.5K branded searches compared to Poco’s 990, and held a 21.6% Share of Search versus Poco’s 14.3%.
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Which is more popular in search, Poco or Sabroso?
Compare restaurants in Rotorua, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sabroso, Poco. The figures are in the table below the chart.
View monthly share of search table
| Month | Atticus Finch | Sabroso | Urbano Bistro | Poco |
|---|---|---|---|---|
| Oct 2025 | 49.5% | 24% | 14.7% | 11.8% |
| Nov 2025 | 49.2% | 24.2% | 12.5% | 14.1% |
| Dec 2025 | 50.4% | 26.9% | 12.5% | 10.2% |
| Jan 2026 | 49.1% | 27.4% | 12.2% | 11.2% |
| Feb 2026 | 48% | 26.6% | 14.5% | 10.9% |
| Mar 2026 | 53.8% | 23.5% | 13.4% | 9.3% |
| Apr 2026 | 51.8% | 22.1% | 15.6% | 10.5% |
| May 2026 | 47.3% | 22.3% | 18% | 12.4% |
| Jun 2026 | 55.3% | 16.9% | 14% | 13.9% |
| Jul 2026 | 58.7% | 18.1% | 11.9% | 11.3% |
| Aug 2026 | 46.8% | 21.6% | 17.2% | 14.3% |
| Sep 2026 | — | — | — | — |
How has the Poco and Sabroso comparison changed over the last 12 months?
3 findings
- Sabroso was ahead of Poco in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Poco’s estimated Share of Search among rotorua restaurants in New Zealand moved from 11.8% to 14.3%, and its estimated monthly branded searches moved from 780 to 990.
- Across the 11 months ending August 2026, Sabroso’s estimated Share of Search among rotorua restaurants in New Zealand moved from 24% to 21.6%, and its estimated monthly branded searches moved from 1.6K to 1.5K.
How did search popularity change for New Zealand rotorua restaurants in August 2026?
2 changes
In August 2026, Sabroso gained estimated Share of Search among rotorua restaurants in New Zealand, from 18.1% to 21.6%.
In August 2026, Poco gained estimated Share of Search among rotorua restaurants in New Zealand, from 11.3% to 14.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Poco’s and Sabroso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.