Brandwave

Pleo vs Weel:Which is more popular?

In September 2026, Pleo had more branded searches than Weel among expense management software in New Zealand. Pleo had about 30 branded searches, while Weel had 20. Pleo made up 0.61% of all expense management software searches we track, and Weel accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about expense management software, Pleo appeared in two of the five answers and Weel in none.

Among expense management software in New Zealand in September 2026

Who do people search for more?

Pleo, about 50% more searches than Weel

Pleo 30 searchesWeel 20 searches

Who does AI mention more?

Pleo, mentioned in 2 of 5 answers, Weel in 0

Pleo in 2 of 5Weel in 0 of 5

Who does AI recommend more?

Pleo, the only one of the two named

Pleo first in 2Weel never named

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Top expense management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pleo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Weel did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero Expenses1st
  2. Dext2nd
  3. Airwallex3rd
  4. Expensify4th
  5. Ramp5th
  6. Brex6th
  7. Pleo7th
  8. SAP Concur–
  9. Emburse–
  10. Weel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airwallex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dext3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Expensify3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xero Expenses3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pleo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ramp1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SAP Concur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emburse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about expense management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pleo or Weel more popular in search?

This chart shows how often people search Google for Pleo and Weel by name. Each line represents a brand's share of searches for all ten expense management software we track, month by month, from searches in New Zealand.

Pleo and Weel among expense management software in New Zealand, by month

Share of searches by month for Pleo, Weel. The figures are in the table below the chart.

View monthly share of searches table
MonthAirwallexDextSAP ConcurExpensifyXero ExpensesBrexEmbursePleoRampWeel
Oct 202538.6%28.3%13.8%12.2%2.2%2.2%0.81%0.81%0.61%0.41%
Nov 202540.7%23.6%14.3%12.8%2.4%3%1.5%0.86%0.43%0.43%
Dec 202554.5%17.9%10.7%11.5%1.3%1.7%1.1%0.56%0.38%0.38%
Jan 202644.8%22.4%10.8%14.2%1.2%4%0.71%0.94%0.47%0.47%
Feb 202643.1%24.3%10.7%13.6%2%3.2%1.4%0.91%0.45%0.45%
Mar 202647.1%22.4%11%11.9%2.8%2.3%1.3%0.65%0.32%0.32%
Apr 202649.1%22.1%9.6%12.3%1.8%2.2%1.4%0.61%0.41%0.41%
May 202648.2%20.9%11%12.2%2.2%2.8%1%0.6%0.6%0.4%
Jun 202652.1%19.2%12.2%10.8%2%2%0.72%0.36%0.36%0.36%
Jul 202649.1%21.9%11.7%10.2%2.2%1.8%1.8%0.61%0.41%0.2%
Aug 202648%21.8%13.6%10%1.8%2.2%1.4%0.4%0.4%0.4%
Sep 202649.2%22.3%11.1%10%2.3%1.8%1.8%0.61%0.41%0.41%

How has the Pleo and Weel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand expense management software in September 2026?

1 change
  1. Estimated monthly branded searches for Pleo in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Pleo’s and Weel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pleo

1 branded search term

  • pleo

Weel

2 branded search terms

  • weel card
  • weel expense management

How the Brand Demand Index is measured

Other head-to-heads among expense management software

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