Phrase vs TranslatePress:Which is more popular in New Zealand?
In October 2026, Phrase and TranslatePress were level in searches among website localization platforms in New Zealand, with an estimated 10 branded searches each, at 4.8% of the total each. When we asked ChatGPT and Google AI Overviews about website localization platforms, Phrase and TranslatePress each appeared in three of the five answers. TranslatePress was mentioned before Phrase in three out of five answers.
Who do people search for more?
Phrase and TranslatePress are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
TranslatePress, named ahead of Phrase in 3 of 5 answers
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Top website localization platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Phrase and TranslatePress were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. TranslatePress was listed before Phrase in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Weglot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lokalise4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Localize3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crowdin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Phrase3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- TranslatePress3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about website localization platforms
5 answers
Asked ChatGPT
“Which website localization platform should I use in New Zealand?”
Asked ChatGPT
“What are the best website localization platforms in New Zealand?”
Asked ChatGPT
“What's the best website localization platform in New Zealand for multiple languages?”
Searched Google, AI Overview
“website translation tool”
Searched Google, AI Overview
“localisation platform”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Phrase or TranslatePress more popular in search?
This chart shows how often people search Google for Phrase and TranslatePress by name. Each line represents a brand's share of searches for all six website localization platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Phrase, TranslatePress. The figures are in the table below the chart.
View monthly share of searches table
| Month | Localize | Weglot | Crowdin | Lokalise | Phrase | TranslatePress |
|---|---|---|---|---|---|---|
| Nov 2025 | 17.9% | 25% | 21.4% | 21.4% | 7.1% | 7.1% |
| Dec 2025 | 16.7% | 22.2% | 22.2% | 22.2% | 11.1% | 5.6% |
| Jan 2026 | 21.1% | 31.6% | 21.1% | 10.5% | 10.5% | 5.3% |
| Feb 2026 | 19.2% | 26.9% | 26.9% | 15.4% | 7.7% | 3.8% |
| Mar 2026 | 45.2% | 19.4% | 12.9% | 16.1% | 3.2% | 3.2% |
| Apr 2026 | 21.7% | 30.4% | 21.7% | 17.4% | 4.3% | 4.3% |
| May 2026 | 34.6% | 23.1% | 15.4% | 11.5% | 11.5% | 3.8% |
| Jun 2026 | 30.4% | 21.7% | 13% | 17.4% | 13% | 4.3% |
| Jul 2026 | 22.7% | 27.3% | 18.2% | 18.2% | 9.1% | 4.5% |
| Aug 2026 | 35% | 25% | 15% | 10% | 10% | 5% |
| Sep 2026 | 33.3% | 18.5% | 14.8% | 11.1% | 14.8% | 7.4% |
| Oct 2026 | 42.9% | 23.8% | 19% | 4.8% | 4.8% | 4.8% |
How has branded search for Phrase and TranslatePress changed in New Zealand over the last 12 months?
3 findings
- Phrase was ahead of TranslatePress in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Phrase’s share of searches among website localization platforms in New Zealand moved from 7.1% to 4.8%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 12 months ending October 2026, TranslatePress’ share of searches among website localization platforms in New Zealand moved from 7.1% to 4.8%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand website localization platforms in October 2026?
2 changes
In October 2026, Phrase lost share of searches among website localization platforms in New Zealand, from 14.8% to 4.8%.
In October 2026, TranslatePress lost share of searches among website localization platforms in New Zealand, from 7.4% to 4.8%.
How are Phrase’s and TranslatePress’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Phrase’s and TranslatePress’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Phrase
4 branded search terms
- phrase localization platform
- phrase strings
- phrase tms
- phrase translation
TranslatePress
1 branded search term
- translatepress
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