Website localization platforms in New Zealand:Which are most popular?

Name: Website localization platforms in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Localize was the most searched website localization platform in New Zealand, accounting for 42.9% of all searches among the six platforms tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Weglot and Lokalise were mentioned most often, in four of the five answers. Weglot was recommended most often, coming first in four out of five responses.

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Top website localization platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Weglot and Lokalise were mentioned most often, in four of the five answers. Weglot was recommended most often, coming first in four out of five answers. Lokalise was second, and TranslatePress was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Weglot	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Lokalise	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Localize	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Crowdin	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Phrase	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
TranslatePress	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5

Weglot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lokalise4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Localize3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crowdin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Phrase3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TranslatePress3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about website localization platforms

5 answers

Asked ChatGPT
“Which website localization platform should I use in New Zealand?”
1. 1Weglot
2. 2Lokalise
3. 3Crowdin
4. 4Phrase
Asked ChatGPT
“What are the best website localization platforms in New Zealand?”
1. 1Weglot
2. 2Lokalise
3. 3TranslatePress
4. 4Crowdin
5. 5Phrase
6. 6Localize
Asked ChatGPT
“What's the best website localization platform in New Zealand for multiple languages?”
1. 1Weglot
2. 2TranslatePress
3. 3Localize
4. 4Lokalise
Searched Google, AI Overview
“website translation tool”
1. 1Weglot
2. 2TranslatePress
Searched Google, AI Overview
“localisation platform”
1. 1Lokalise
2. 2Phrase
3. 3Crowdin
4. 4Localize

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which website localization platforms do people search for most?

This chart shows how often people search Google for each website localization platform by name. Each line represents a brand's share of searches for all six website localization platforms we track, month by month, from searches in New Zealand.

Share of searches among website localization platforms in New Zealand, by month

Month	Localize	Weglot	Crowdin	Lokalise	Phrase	TranslatePress
Nov 2025	17.9%	25%	21.4%	21.4%	7.1%	7.1%
Dec 2025	16.7%	22.2%	22.2%	22.2%	11.1%	5.6%
Jan 2026	21.1%	31.6%	21.1%	10.5%	10.5%	5.3%
Feb 2026	19.2%	26.9%	26.9%	15.4%	7.7%	3.8%
Mar 2026	45.2%	19.4%	12.9%	16.1%	3.2%	3.2%
Apr 2026	21.7%	30.4%	21.7%	17.4%	4.3%	4.3%
May 2026	34.6%	23.1%	15.4%	11.5%	11.5%	3.8%
Jun 2026	30.4%	21.7%	13%	17.4%	13%	4.3%
Jul 2026	22.7%	27.3%	18.2%	18.2%	9.1%	4.5%
Aug 2026	35%	25%	15%	10%	10%	5%
Sep 2026	33.3%	18.5%	14.8%	11.1%	14.8%	7.4%
Oct 2026	42.9%	23.8%	19%	4.8%	4.8%	4.8%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Localize	42.9%	90	0%	+9.5 points
2, held 2nd	Weglot	23.8%	50	0%	+5.3 points
3, held 3rd	Crowdin	19%	40	0%	+4.2 points
4, moved from 5th to 4th	Lokalise	4.8%	10	-66.7%	-6.3 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Phrase	4.8%	10	-75%	-10.1 pointsmoved from 4th to 5th
6, held 6th	TranslatePress	4.8%	10	-50%	-2.6 points

1.Localize
42.9%
Held 1st. 90 estimated branded searches, 0% vs prior month. Share +9.5 points.
2.Weglot
23.8%
Held 2nd. 50 estimated branded searches, 0% vs prior month. Share +5.3 points.
3.Crowdin
19%
Held 3rd. 40 estimated branded searches, 0% vs prior month. Share +4.2 points.
4.Lokalise
4.8%
Moved from 5th to 4th. 10 estimated branded searches, -66.7% vs prior month. Share -6.3 points.
5.Phrase
4.8%
Moved from 4th to 5th. 10 estimated branded searches, -75% vs prior month. Share -10.1 points.
6.TranslatePress
4.8%
Held 6th. 10 estimated branded searches, -50% vs prior month. Share -2.6 points.

Which brand is most popular in search among website localization platforms in New Zealand?

6 brands

In October 2026, Localize was the most searched among website localization platforms in New Zealand, with an estimated 90 branded searches, 42.9% of all searches for the six tracked by the Brandwave Brand Demand Index. Weglot is in 2nd place, 19 percentage points behind at 23.8%.

New Zealand website localization platforms, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Localize	17.9% → 42.9%	45.2%Mar 2026	16.7%Dec 2025	4th → 1st
Weglot	25% → 23.8%	31.6%Jan 2026	18.5%Sep 2026	1st → 2nd
Crowdin	21.4% → 19%	26.9%Feb 2026	12.9%Mar 2026	2nd → 3rd
Lokalise	21.4% → 4.8%	22.2%Dec 2025	4.8%Oct 2026	3rd → 4th
Phrase	7.1% → 4.8%	14.8%Sep 2026	3.2%Mar 2026	5th
TranslatePress	7.1% → 4.8%	7.4%Sep 2026	3.2%Mar 2026	6th

Each finding as a sentence

Across the 12 months ending October 2026, Localize’s share of searches among website localization platforms in New Zealand increased from 17.9% to 42.9%.
Across the 12 months ending October 2026, Weglot’s share of searches among website localization platforms in New Zealand decreased from 25% to 23.8%.
Across the 12 months ending October 2026, Crowdin’s share of searches among website localization platforms in New Zealand decreased from 21.4% to 19%.
Across the 12 months ending October 2026, Lokalise’s share of searches among website localization platforms in New Zealand decreased from 21.4% to 4.8%.
Across the 12 months ending October 2026, Phrase’s share of searches among website localization platforms in New Zealand decreased from 7.1% to 4.8%.
Across the 12 months ending October 2026, TranslatePress’ share of searches among website localization platforms in New Zealand decreased from 7.1% to 4.8%.
Across the 12 months ending October 2026, Localize’s share of searches among website localization platforms in New Zealand peaked at 45.2% in March 2026 and was lowest at 16.7% in December 2025.
Across the 12 months ending October 2026, Weglot’s share of searches among website localization platforms in New Zealand peaked at 31.6% in January 2026 and was lowest at 18.5% in September 2026.
Across the 12 months ending October 2026, Crowdin’s share of searches among website localization platforms in New Zealand peaked at 26.9% in February 2026 and was lowest at 12.9% in March 2026.
Across the 12 months ending October 2026, Lokalise’s share of searches among website localization platforms in New Zealand peaked at 22.2% in December 2025 and was lowest at 4.8% in October 2026.
Across the 12 months ending October 2026, Phrase’s share of searches among website localization platforms in New Zealand peaked at 14.8% in September 2026 and was lowest at 3.2% in March 2026.
Across the 12 months ending October 2026, TranslatePress’ share of searches among website localization platforms in New Zealand peaked at 7.4% in September 2026 and was lowest at 3.2% in March 2026.
Across the 12 months ending October 2026, Localize rose from 4th to 1st among website localization platforms in New Zealand.
Across the 12 months ending October 2026, Weglot fell from 1st to 2nd among website localization platforms in New Zealand.
Across the 12 months ending October 2026, Crowdin fell from 2nd to 3rd among website localization platforms in New Zealand.
Across the 12 months ending October 2026, Lokalise fell from 3rd to 4th among website localization platforms in New Zealand.

How did search popularity change for New Zealand website localization platforms in October 2026?

6 changes

In October 2026, Localize gained share of searches among website localization platforms in New Zealand, from 33.3% to 42.9%.
In October 2026, Weglot gained share of searches among website localization platforms in New Zealand, from 18.5% to 23.8%.
In October 2026, Crowdin gained share of searches among website localization platforms in New Zealand, from 14.8% to 19%.
In October 2026, Phrase lost share of searches among website localization platforms in New Zealand, from 14.8% to 4.8%.
In October 2026, Lokalise lost share of searches among website localization platforms in New Zealand, from 11.1% to 4.8%.
In October 2026, TranslatePress lost share of searches among website localization platforms in New Zealand, from 7.4% to 4.8%.

How are branded searches counted for website localization platforms?

18 search terms

Each brand's share of searches among website localization platforms comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.