Phrase vs Weglot:Which is more popular in New Zealand?
In October 2026, Weglot had more branded searches than Phrase among website localization platforms in New Zealand. Weglot had about 50 branded searches, while Phrase had 10. Weglot made up 23.8% of all website localization platform searches we track, and Phrase accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about website localization platforms, Weglot appeared in four of the five answers and Phrase in three. Weglot was mentioned before Phrase in four out of five answers.
Who do people search for more?
Weglot, about 5 searches for every 1 for Phrase
Who does AI mention more?
Weglot, mentioned in 4 of 5 answers, Phrase in 3
Who does AI recommend more?
Weglot, named ahead of Phrase in 4 of 5 answers
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Top website localization platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Weglot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Phrase was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Weglot was listed before Phrase in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weglot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lokalise4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Localize3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crowdin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Phrase3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TranslatePress3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about website localization platforms
5 answers
Asked ChatGPT
“Which website localization platform should I use in New Zealand?”
Asked ChatGPT
“What are the best website localization platforms in New Zealand?”
Asked ChatGPT
“What's the best website localization platform in New Zealand for multiple languages?”
Searched Google, AI Overview
“website translation tool”
Searched Google, AI Overview
“localisation platform”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Phrase or Weglot more popular in search?
This chart shows how often people search Google for Phrase and Weglot by name. Each line represents a brand's share of searches for all six website localization platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Weglot, Phrase. The figures are in the table below the chart.
View monthly share of searches table
| Month | Localize | Weglot | Crowdin | Lokalise | Phrase | TranslatePress |
|---|---|---|---|---|---|---|
| Nov 2025 | 17.9% | 25% | 21.4% | 21.4% | 7.1% | 7.1% |
| Dec 2025 | 16.7% | 22.2% | 22.2% | 22.2% | 11.1% | 5.6% |
| Jan 2026 | 21.1% | 31.6% | 21.1% | 10.5% | 10.5% | 5.3% |
| Feb 2026 | 19.2% | 26.9% | 26.9% | 15.4% | 7.7% | 3.8% |
| Mar 2026 | 45.2% | 19.4% | 12.9% | 16.1% | 3.2% | 3.2% |
| Apr 2026 | 21.7% | 30.4% | 21.7% | 17.4% | 4.3% | 4.3% |
| May 2026 | 34.6% | 23.1% | 15.4% | 11.5% | 11.5% | 3.8% |
| Jun 2026 | 30.4% | 21.7% | 13% | 17.4% | 13% | 4.3% |
| Jul 2026 | 22.7% | 27.3% | 18.2% | 18.2% | 9.1% | 4.5% |
| Aug 2026 | 35% | 25% | 15% | 10% | 10% | 5% |
| Sep 2026 | 33.3% | 18.5% | 14.8% | 11.1% | 14.8% | 7.4% |
| Oct 2026 | 42.9% | 23.8% | 19% | 4.8% | 4.8% | 4.8% |
How has branded search for Phrase and Weglot changed in New Zealand over the last 12 months?
3 findings
- Weglot was ahead of Phrase in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Phrase’s share of searches among website localization platforms in New Zealand moved from 7.1% to 4.8%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 12 months ending October 2026, Weglot’s share of searches among website localization platforms in New Zealand moved from 25% to 23.8%, and its estimated monthly branded searches moved from 70 to 50.
How did search popularity change for New Zealand website localization platforms in October 2026?
2 changes
In October 2026, Weglot gained share of searches among website localization platforms in New Zealand, from 18.5% to 23.8%.
In October 2026, Phrase lost share of searches among website localization platforms in New Zealand, from 14.8% to 4.8%.
How are Phrase’s and Weglot’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Phrase’s and Weglot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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