Crowdin vs Localize:Which is more popular in New Zealand?
In October 2026, Localize had more branded searches than Crowdin among website localization platforms in New Zealand. Localize had about 90 branded searches, while Crowdin had 40. Localize made up 42.9% of all website localization platform searches we track, and Crowdin accounted for 19%. When we asked ChatGPT and Google AI Overviews about website localization platforms, Crowdin and Localize each appeared in three of the five answers. Crowdin was mentioned before Localize in three out of four answers that named either.
Who do people search for more?
Localize, about 2 searches for every 1 for Crowdin
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Crowdin, named ahead of Localize in 3 of 4 answers
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Top website localization platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crowdin and Localize were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Crowdin was listed before Localize in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Weglot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lokalise4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Localize3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crowdin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Phrase3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TranslatePress3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about website localization platforms
5 answers
Asked ChatGPT
“Which website localization platform should I use in New Zealand?”
Asked ChatGPT
“What are the best website localization platforms in New Zealand?”
Asked ChatGPT
“What's the best website localization platform in New Zealand for multiple languages?”
Searched Google, AI Overview
“website translation tool”
Searched Google, AI Overview
“localisation platform”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Crowdin or Localize more popular in search?
This chart shows how often people search Google for Crowdin and Localize by name. Each line represents a brand's share of searches for all six website localization platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Localize, Crowdin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Localize | Weglot | Crowdin | Lokalise | Phrase | TranslatePress |
|---|---|---|---|---|---|---|
| Nov 2025 | 17.9% | 25% | 21.4% | 21.4% | 7.1% | 7.1% |
| Dec 2025 | 16.7% | 22.2% | 22.2% | 22.2% | 11.1% | 5.6% |
| Jan 2026 | 21.1% | 31.6% | 21.1% | 10.5% | 10.5% | 5.3% |
| Feb 2026 | 19.2% | 26.9% | 26.9% | 15.4% | 7.7% | 3.8% |
| Mar 2026 | 45.2% | 19.4% | 12.9% | 16.1% | 3.2% | 3.2% |
| Apr 2026 | 21.7% | 30.4% | 21.7% | 17.4% | 4.3% | 4.3% |
| May 2026 | 34.6% | 23.1% | 15.4% | 11.5% | 11.5% | 3.8% |
| Jun 2026 | 30.4% | 21.7% | 13% | 17.4% | 13% | 4.3% |
| Jul 2026 | 22.7% | 27.3% | 18.2% | 18.2% | 9.1% | 4.5% |
| Aug 2026 | 35% | 25% | 15% | 10% | 10% | 5% |
| Sep 2026 | 33.3% | 18.5% | 14.8% | 11.1% | 14.8% | 7.4% |
| Oct 2026 | 42.9% | 23.8% | 19% | 4.8% | 4.8% | 4.8% |
How has branded search for Crowdin and Localize changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Localize took it in March 2026.
- Across the 12 months ending October 2026, Crowdin’s share of searches among website localization platforms in New Zealand moved from 21.4% to 19%, and its estimated monthly branded searches moved from 60 to 40.
- Across the 12 months ending October 2026, Localize’s share of searches among website localization platforms in New Zealand moved from 17.9% to 42.9%, and its estimated monthly branded searches moved from 50 to 90.
How did search popularity change for New Zealand website localization platforms in October 2026?
2 changes
In October 2026, Localize gained share of searches among website localization platforms in New Zealand, from 33.3% to 42.9%.
In October 2026, Crowdin gained share of searches among website localization platforms in New Zealand, from 14.8% to 19%.
How are Crowdin’s and Localize’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Crowdin’s and Localize’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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