Brandwave

How popular isTranslatePress?

In October 2026, people searched for TranslatePress by name about 10 times in New Zealand, a 50% decrease from the previous year. These searches made up 4.8% of all New Zealand website localization platform searches, placing TranslatePress sixth out of six platforms. When we asked both ChatGPT and Google AI Overviews about website localization platforms, TranslatePress appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in October 2026

TranslatePress is the sixth most searched of 6 competitors and the third most recommended in the AI answers we collected.

  1. LocalizeShare of searches 42.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. WeglotShare of searches 23.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. CrowdinShare of searches 19%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. LokaliseShare of searches 4.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. TranslatePressShare of searches 4.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top website localization platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TranslatePress was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. TranslatePress is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weglot1st
  2. Lokalise2nd
  3. TranslatePress3rd
  4. Crowdin4th
  5. Phrase5th
  6. Localize6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weglot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lokalise4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Localize3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crowdin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Phrase3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TranslatePress3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about website localization platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for TranslatePress compared with other New Zealand website localization platforms?

TranslatePress against website localization platforms in New Zealand, by month

Share of searches by month for Localize, Weglot, Crowdin, Lokalise, Phrase, TranslatePress. The figures are in the table below the chart.

View monthly share of searches table
MonthLocalizeWeglotCrowdinLokalisePhraseTranslatePress
Nov 202517.9%25%21.4%21.4%7.1%7.1%
Dec 202516.7%22.2%22.2%22.2%11.1%5.6%
Jan 202621.1%31.6%21.1%10.5%10.5%5.3%
Feb 202619.2%26.9%26.9%15.4%7.7%3.8%
Mar 202645.2%19.4%12.9%16.1%3.2%3.2%
Apr 202621.7%30.4%21.7%17.4%4.3%4.3%
May 202634.6%23.1%15.4%11.5%11.5%3.8%
Jun 202630.4%21.7%13%17.4%13%4.3%
Jul 202622.7%27.3%18.2%18.2%9.1%4.5%
Aug 202635%25%15%10%10%5%
Sep 202633.3%18.5%14.8%11.1%14.8%7.4%
Oct 202642.9%23.8%19%4.8%4.8%4.8%

  1. 1.Localize

    42.9%

    Held 1st. 90 estimated branded searches, 0% vs prior month. Share +9.5 points.

  2. 2.Weglot

    23.8%

    Held 2nd. 50 estimated branded searches, 0% vs prior month. Share +5.3 points.

  3. 3.Crowdin

    19%

    Held 3rd. 40 estimated branded searches, 0% vs prior month. Share +4.2 points.

  4. 4.Lokalise

    4.8%

    Moved from 5th to 4th. 10 estimated branded searches, -66.7% vs prior month. Share -6.3 points.

  5. 5.Phrase

    4.8%

    Moved from 4th to 5th. 10 estimated branded searches, -75% vs prior month. Share -10.1 points.

  6. 6.TranslatePress

    4.8%

    Held 6th. 10 estimated branded searches, -50% vs prior month. Share -2.6 points.

Compare popularity between TranslatePress and its closest rivals

Every comparison with TranslatePress

5 comparisons

How has branded search demand for TranslatePress changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for TranslatePress in New Zealand fell from 20 to 10.
  • Across the 12 months ending October 2026, TranslatePress’ share of searches among website localization platforms in New Zealand decreased from 7.1% to 4.8%.
  • Across the 12 months ending October 2026, TranslatePress’ share of searches among website localization platforms in New Zealand peaked at 7.4% in September 2026 and was lowest at 3.2% in March 2026.

How did search popularity change for New Zealand website localization platforms in October 2026?

6 changes

  1. In October 2026, Localize gained share of searches among website localization platforms in New Zealand, from 33.3% to 42.9%.

  2. In October 2026, Weglot gained share of searches among website localization platforms in New Zealand, from 18.5% to 23.8%.

  3. In October 2026, Crowdin gained share of searches among website localization platforms in New Zealand, from 14.8% to 19%.

  4. In October 2026, Phrase lost share of searches among website localization platforms in New Zealand, from 14.8% to 4.8%.

  5. In October 2026, Lokalise lost share of searches among website localization platforms in New Zealand, from 11.1% to 4.8%.

  6. In October 2026, TranslatePress lost share of searches among website localization platforms in New Zealand, from 7.4% to 4.8%.

How are TranslatePress’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using TranslatePress’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • translatepress

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How the Brand Demand Index is measured

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