Brandwave

Pentel vs Winsor & Newton:Which is more popular?

In September 2026, Pentel had more branded searches than Winsor & Newton among art supply brands in New Zealand. Pentel had about 740 branded searches, while Winsor & Newton had 270. Pentel made up 7.4% of all art supply brand searches we track, and Winsor & Newton accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about art supply brands, Winsor & Newton appeared in four of the five answers and Pentel in none.

Among art supply brands in New Zealand in September 2026

Who do people search for more?

Pentel, about 3 searches for every 1 for Winsor & Newton

Pentel 740 searchesWinsor & Newton 270 searches

Who does AI mention more?

Winsor & Newton, mentioned in 4 of 5 answers, Pentel in 0

Winsor & Newton in 4 of 5Pentel in 0 of 5

Who does AI recommend more?

Winsor & Newton, the only one of the two named

Winsor & Newton first in 4Pentel never named

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Top art supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Winsor & Newton was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pentel did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mont Marte1st
  2. Winsor & Newton2nd
  3. Faber-Castell3rd
  4. Posca4th
  5. Derwent4th
  6. Liquitex4th
  7. Crayola7th
  8. Copic8th
  9. Pentel–
  10. Prismacolor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faber-Castell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Winsor & Newton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liquitex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mont Marte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Derwent3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Posca2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crayola1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Copic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pentel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prismacolor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about art supply brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Pentel or Winsor & Newton more popular in search?

This chart shows how often people search Google for Pentel and Winsor & Newton by name. Each line represents a brand's share of searches for all ten art supply brands we track, month by month, from searches in New Zealand.

Pentel and Winsor & Newton among art supply brands in New Zealand, by month

Share of searches by month for Pentel, Winsor & Newton. The figures are in the table below the chart.

View monthly share of searches table
MonthPoscaCrayolaFaber-CastellPentelPrismacolorCopicDerwentWinsor & NewtonLiquitexMont Marte
Oct 202531.1%21.7%13.4%9.1%7%8%4.4%3.4%1.1%0.87%
Nov 202537.1%24.1%13.1%6.6%5%7%3.1%2.7%0.9%0.5%
Dec 202536.8%25.3%14.3%4.6%5.7%6.5%2.6%2.5%1%0.65%
Jan 202629.6%20.7%17.1%8.1%7.4%6.9%3.8%3.9%1.7%0.83%
Feb 202635.9%18.7%14.6%7.6%7.3%6.8%4.3%2.7%1.4%0.65%
Mar 202635%22.8%11.8%8.3%6.2%8%3.5%2.8%0.93%0.72%
Apr 202631.7%29.1%12%6.7%4.5%8.7%2.9%2.6%0.85%0.85%
May 202631.5%29%11.8%7.8%5.9%7.4%2.5%2.4%0.97%0.79%
Jun 202632.6%26.7%11.3%8.6%6.3%7.3%2.7%2.5%1%1%
Jul 202632.8%25.5%10.8%8.9%7.3%6.6%3%2.6%1.3%1.3%
Aug 202631.4%24.8%13.3%9.2%5.8%6.4%3.4%3.2%1.3%1.1%
Sep 202632.6%25.5%14.8%7.4%6.7%5.7%3.1%2.7%0.89%0.7%

How has the Pentel and Winsor & Newton comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand art supply brands in September 2026?

1 change

  1. In September 2026, Pentel lost share of searches among art supply brands in New Zealand, from 9.2% to 7.4%.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Pentel’s and Winsor & Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pentel

17 branded search terms

  • pentel
  • pentel brush pen
  • pentel energel
  • pentel energel 0.5
  • pentel energel 0.7
  • pentel energel 0.7 refills
  • pentel energel liquid gel ink
  • pentel energel liquid gel ink 0.5
  • pentel energel liquid gel ink 0.7
  • pentel energel pens
  • pentel energel pens 0.7
  • pentel energel refill
  • pentel energel rtx
  • pentel graphgear 1000
  • pentel graphgear 500
  • pentel liquid gel ink
  • pentel pens

Winsor & Newton

4 branded search terms

  • winsor & newton
  • winsor newton
  • winsor newton pencils
  • winsornewton

How the Brand Demand Index is measured

Other head-to-heads among art supply brands

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