Brandwave

PDF-XChange Editor vs Sejda:Which is more popular in New Zealand?

In October 2026, Sejda had more branded searches than PDF-XChange Editor among PDF editors in New Zealand. Sejda had about 2,760 branded searches, while PDF-XChange Editor had 590. Sejda made up 6.9% of all PDF editor searches we track, and PDF-XChange Editor accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about PDF editors, PDF-XChange Editor appeared in two of the five answers and Sejda in none.

Among PDF editors in New Zealand in October 2026

Who do people search for more?

Sejda, about 5 searches for every 1 for PDF-XChange Editor

Sejda 2.8K searchesPDF-XChange Editor 590 searches

Who does AI mention more?

PDF-XChange Editor, mentioned in 2 of 5 answers, Sejda in 0

PDF-XChange Editor in 2 of 5Sejda in 0 of 5

Who does AI recommend more?

PDF-XChange Editor, the only one of the two named

PDF-XChange Editor first in 2Sejda never named

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Top PDF editors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PDF-XChange Editor was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sejda did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Acrobat1st
  2. PDFgear2nd
  3. Foxit3rd
  4. PDF-XChange Editor4th
  5. PDF Expert5th
  6. Smallpdf6th
  7. iLovePDF–
  8. Sejda–
  9. PDFescape–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Acrobat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Foxit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PDFgear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PDF Expert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smallpdf2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PDF-XChange Editor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iLovePDF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sejda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PDFescape0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about PDF editors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is PDF-XChange Editor or Sejda more popular in search?

This chart shows how often people search Google for PDF-XChange Editor and Sejda by name. Each line represents a brand's share of searches for all nine PDF editors we track, month by month, from searches in New Zealand.

PDF-XChange Editor and Sejda among PDF editors in New Zealand, by month

Share of searches by month for Sejda, PDF-XChange Editor. The figures are in the table below the chart.

View monthly share of searches table
MonthiLovePDFAdobe AcrobatSejdaSmallpdfFoxitPDFgearPDF-XChange EditorPDFescapePDF Expert
Nov 202547%27.9%7.2%7.5%5.3%2.2%1.2%1.3%0.36%
Dec 202548.8%26%7.4%7.8%4.7%2.3%1%1.6%0.29%
Jan 202648.5%27.2%6.3%7.7%5%2.3%1.3%1.3%0.37%
Feb 202644.6%30.8%7%7.4%4.9%2.4%1.2%1.5%0.34%
Mar 202646.7%28.8%6.9%7.5%4.5%2.7%1.2%1.3%0.43%
Apr 202650.6%26.9%6.2%8.1%3.6%2.2%1.1%1.1%0.31%
May 202649.7%27.3%7.9%6.4%4.4%1.9%1%1.1%0.24%
Jun 202646.7%29.8%7.9%7.2%4.5%1.7%1.2%0.8%0.22%
Jul 202644.4%31.7%9.7%6%4.1%1.9%1.1%0.8%0.21%
Aug 202647.2%27.8%10.2%6.3%4.2%2.1%1%0.88%0.23%
Sep 202653.1%24.4%6.9%7%4.3%2.1%1.1%0.8%0.26%
Oct 202656.8%21.6%6.9%6.1%4%2.2%1.5%0.82%0.22%

How has branded search for PDF-XChange Editor and Sejda changed in New Zealand over the last 12 months?

3 findings
  • Sejda was ahead of PDF-XChange Editor in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, PDF-XChange Editor’s share of searches among PDF editors in New Zealand moved from 1.2% to 1.5%, and its estimated monthly branded searches moved from 480 to 590.
  • Across the 12 months ending October 2026, Sejda’s share of searches among PDF editors in New Zealand moved from 7.2% to 6.9%, and its estimated monthly branded searches held steady at 2.8K.

How did search popularity change for New Zealand PDF editors in October 2026?

2 changes

  1. In October 2026, Sejda rose from 4th to 3rd among PDF editors in New Zealand.

  2. Estimated monthly branded searches for PDF-XChange Editor in New Zealand rose 22.9% over 12 measured months, from 480 to 590 in October 2026.

How are PDF-XChange Editor’s and Sejda’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using PDF-XChange Editor’s and Sejda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PDF-XChange Editor

1 branded search term

  • pdf xchange editor

Sejda

5 branded search terms

  • pdf sejda
  • sejda
  • sejda convert
  • sejda pdf
  • sejda pdf editor

How the Brand Demand Index is measured

Other head-to-heads among PDF editors

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