PDF Expert vs Sejda:Which is more popular in New Zealand?
In October 2026, Sejda had more branded searches than PDF Expert among PDF editors in New Zealand. Sejda had about 2,760 branded searches, while PDF Expert had 90. Sejda made up 6.9% of all PDF editor searches we track, and PDF Expert accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about PDF editors, PDF Expert appeared in three of the five answers and Sejda in none.
Who do people search for more?
Sejda, about 31 searches for every 1 for PDF Expert
Who does AI mention more?
PDF Expert, mentioned in 3 of 5 answers, Sejda in 0
Who does AI recommend more?
PDF Expert, the only one of the two named
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Top PDF editors in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PDF Expert was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sejda did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Adobe Acrobat1st
PDFgear2nd
Foxit3rd
PDF-XChange Editor4th- PDF Expert5th
Smallpdf6th
iLovePDF–- Sejda–
PDFescape–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe Acrobat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Foxit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PDFgear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PDF Expert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smallpdf2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PDF-XChange Editor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- iLovePDF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sejda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PDFescape0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about PDF editors
5 answers
Asked ChatGPT
“Which PDF editor should I use in New Zealand?”
Asked ChatGPT
“What are the best PDF editors in New Zealand?”
Asked ChatGPT
“What's the best PDF editor in New Zealand for editing PDFs?”
Searched Google, AI Overview
“pdf editing software”
Searched Google, AI Overview
“best pdf editor”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is PDF Expert or Sejda more popular in search?
This chart shows how often people search Google for PDF Expert and Sejda by name. Each line represents a brand's share of searches for all nine PDF editors we track, month by month, from searches in New Zealand.
Share of searches by month for Sejda, PDF Expert. The figures are in the table below the chart.
View monthly share of searches table
| Month | iLovePDF | Adobe Acrobat | Sejda | Smallpdf | Foxit | PDFgear | PDF-XChange Editor | PDFescape | PDF Expert |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 47% | 27.9% | 7.2% | 7.5% | 5.3% | 2.2% | 1.2% | 1.3% | 0.36% |
| Dec 2025 | 48.8% | 26% | 7.4% | 7.8% | 4.7% | 2.3% | 1% | 1.6% | 0.29% |
| Jan 2026 | 48.5% | 27.2% | 6.3% | 7.7% | 5% | 2.3% | 1.3% | 1.3% | 0.37% |
| Feb 2026 | 44.6% | 30.8% | 7% | 7.4% | 4.9% | 2.4% | 1.2% | 1.5% | 0.34% |
| Mar 2026 | 46.7% | 28.8% | 6.9% | 7.5% | 4.5% | 2.7% | 1.2% | 1.3% | 0.43% |
| Apr 2026 | 50.6% | 26.9% | 6.2% | 8.1% | 3.6% | 2.2% | 1.1% | 1.1% | 0.31% |
| May 2026 | 49.7% | 27.3% | 7.9% | 6.4% | 4.4% | 1.9% | 1% | 1.1% | 0.24% |
| Jun 2026 | 46.7% | 29.8% | 7.9% | 7.2% | 4.5% | 1.7% | 1.2% | 0.8% | 0.22% |
| Jul 2026 | 44.4% | 31.7% | 9.7% | 6% | 4.1% | 1.9% | 1.1% | 0.8% | 0.21% |
| Aug 2026 | 47.2% | 27.8% | 10.2% | 6.3% | 4.2% | 2.1% | 1% | 0.88% | 0.23% |
| Sep 2026 | 53.1% | 24.4% | 6.9% | 7% | 4.3% | 2.1% | 1.1% | 0.8% | 0.26% |
| Oct 2026 | 56.8% | 21.6% | 6.9% | 6.1% | 4% | 2.2% | 1.5% | 0.82% | 0.22% |
How has branded search for PDF Expert and Sejda changed in New Zealand over the last 12 months?
3 findings
- Sejda was ahead of PDF Expert in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, PDF Expert’s share of searches among PDF editors in New Zealand moved from 0.36% to 0.22%, and its estimated monthly branded searches moved from 140 to 90.
- Across the 12 months ending October 2026, Sejda’s share of searches among PDF editors in New Zealand moved from 7.2% to 6.9%, and its estimated monthly branded searches held steady at 2.8K.
How did search popularity change for New Zealand PDF editors in October 2026?
2 changes
In October 2026, Sejda rose from 4th to 3rd among PDF editors in New Zealand.
Estimated monthly branded searches for PDF Expert in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in October 2026.
How are PDF Expert’s and Sejda’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using PDF Expert’s and Sejda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PDF Expert
1 branded search term
- pdf expert
Sejda
5 branded search terms
- pdf sejda
- sejda
- sejda convert
- sejda pdf
- sejda pdf editor
Other head-to-heads among PDF editors
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