Brandwave

Otaika Valley vs Zeagold:Which is more popular in New Zealand?

In October 2026, Otaika Valley had more branded searches than Zeagold among egg brands in New Zealand. Otaika Valley had about 140 branded searches, while Zeagold had 90. Otaika Valley made up 17.5% of all egg brand searches we track, and Zeagold accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about egg brands, Otaika Valley appeared in four of the five answers and Zeagold in none.

Among egg brands in New Zealand in October 2026

Who do people search for more?

Otaika Valley, about 56% more searches than Zeagold

Otaika Valley 140 searchesZeagold 90 searches

Who does AI mention more?

Otaika Valley, mentioned in 4 of 5 answers, Zeagold in 0

Otaika Valley in 4 of 5Zeagold in 0 of 5

Who does AI recommend more?

Otaika Valley, the only one of the two named

Otaika Valley first in 3Zeagold never named

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Top egg brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Otaika Valley was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zeagold did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Otaika Valley1st
  2. Woodland2nd
  3. Farmer Brown3rd
  4. Frenz3rd
  5. Zeagold–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Otaika Valley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Woodland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Farmer Brown1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frenz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zeagold0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about egg brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Otaika Valley or Zeagold more popular in search?

This chart shows how often people search Google for Otaika Valley and Zeagold by name. Each line represents a brand's share of searches for all five egg brands we track, month by month, from searches in New Zealand.

Otaika Valley and Zeagold among egg brands in New Zealand, by month

Share of searches by month for Otaika Valley, Zeagold. The figures are in the table below the chart.

View monthly share of searches table
MonthFarmer BrownWoodlandOtaika ValleyZeagoldFrenz
Nov 202539.4%23.9%18.3%12.7%5.6%
Dec 202538.7%22.6%19.4%14.5%4.8%
Jan 202640.5%23%17.6%12.2%6.8%
Feb 202638.1%27%19%7.9%7.9%
Mar 202647.3%23%14.9%9.5%5.4%
Apr 202638%26.6%25.3%6.3%3.8%
May 202641.6%27.3%18.2%9.1%3.9%
Jun 202643.2%25.9%17.3%8.6%4.9%
Jul 202643%24.4%18.6%10.5%3.5%
Aug 202640%30%17.1%10%2.9%
Sep 202642.3%26.9%16.7%11.5%2.6%
Oct 202640%26.3%17.5%11.3%5%

How has branded search for Otaika Valley and Zeagold changed in New Zealand over the last 12 months?

3 findings
  • Otaika Valley was ahead of Zeagold in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Otaika Valley’s share of searches among egg brands in New Zealand moved from 18.3% to 17.5%, and its estimated monthly branded searches moved from 130 to 140.
  • Across the 12 months ending October 2026, Zeagold’s share of searches among egg brands in New Zealand moved from 12.7% to 11.3%, and its estimated monthly branded searches held steady at 90.

How did search popularity change for New Zealand egg brands in October 2026?

1 change
  1. In October 2026, Otaika Valley gained share of searches among egg brands in New Zealand, from 16.7% to 17.5%.

How are Otaika Valley’s and Zeagold’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Otaika Valley’s and Zeagold’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Otaika Valley

2 branded search terms

  • otaika eggs
  • otaika valley

Zeagold

1 branded search term

  • zeagold eggs

How the Brand Demand Index is measured

Other head-to-heads among egg brands

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