Brandwave

One New Zealand Stadium vs TSB Arena:Which is more popular?

In September 2026, TSB Arena had more branded searches than One New Zealand Stadium among stadiums and arenas in New Zealand. TSB Arena had about 18,100 branded searches, while One New Zealand Stadium had 16,100. TSB Arena made up 7.3% of all stadiums and arena searches we track, and One New Zealand Stadium accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about stadiums and arenas, One New Zealand Stadium appeared in all five answers and TSB Arena in two. One New Zealand Stadium was mentioned before TSB Arena in three out of four answers.

Among stadiums and arenas in New Zealand in September 2026

Who do people search for more?

TSB Arena, about 12% more searches than One New Zealand Stadium

TSB Arena 18.1K searchesOne New Zealand Stadium 16.1K searches

Who does AI mention more?

One New Zealand Stadium, mentioned in every answer we collected

One New Zealand Stadium in 5 of 5TSB Arena in 2 of 5

Who does AI recommend more?

One New Zealand Stadium, named ahead of TSB Arena in 3 of 4 answers

One New Zealand Stadium first in 3TSB Arena first in 1

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Top stadiums and arenas in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, One New Zealand Stadium appeared in all five answers. TSB Arena was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. One New Zealand Stadium was listed before TSB Arena in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eden Park1st
  2. Forsyth Barr Stadium2nd
  3. One New Zealand Stadium3rd
  4. Sky Stadium4th
  5. Spark Arena5th
  6. Go Media Stadium6th
  7. Wolfbrook Arena7th
  8. FMG Stadium Waikato8th
  9. TSB Arena9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eden Park5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Go Media Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • One New Zealand Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Forsyth Barr Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spark Arena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sky Stadium3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wolfbrook Arena2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TSB Arena2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FMG Stadium Waikato2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about stadiums and arenas

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is One New Zealand Stadium or TSB Arena more popular in search?

This chart shows how often people search Google for One New Zealand Stadium and TSB Arena by name. Each line represents a brand's share of searches for all nine stadiums and arenas we track, month by month, from searches in New Zealand.

One New Zealand Stadium and TSB Arena among stadiums and arenas in New Zealand, by month

Share of searches by month for TSB Arena, One New Zealand Stadium. The figures are in the table below the chart.

View monthly share of searches table
MonthEden ParkSpark ArenaGo Media StadiumWolfbrook ArenaTSB ArenaOne New Zealand StadiumFMG Stadium WaikatoForsyth Barr StadiumSky Stadium
Oct 202540.6%20.8%15.9%7%4.7%3%0.74%2.1%5%
Nov 202547%30.3%8.5%4.6%1.7%2.3%0.5%1.1%4%
Dec 202520.6%34.9%18.4%5.4%5.4%6%1.1%1.3%6.9%
Jan 202622%19.3%39.7%4.3%1.9%3.1%0.56%0.85%8.2%
Feb 202641.2%26.2%7.2%5.8%3.2%3.5%3.9%3.2%6%
Mar 202638.4%19.3%21.8%5.3%2.4%6.3%1.6%2.9%2.1%
Apr 202619.6%18.8%13.9%11.3%4.1%22.9%4.1%3.4%2%
May 202619%26.5%20.5%7.4%4%16.8%3.3%1.8%0.58%
Jun 202618.9%26%13.4%4.8%4.8%22.1%7.2%1.4%1.2%
Jul 202642.5%27.4%9.4%5.1%2.8%9.1%1.5%1.8%0.41%
Aug 202626.2%33.3%17.5%11.5%1.9%5.8%1.5%1.9%0.34%
Sep 202642.7%18.2%13.6%9%7.3%6.5%1.2%1.2%0.27%

How has the One New Zealand Stadium and TSB Arena comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand stadiums and arenas in September 2026?

2 changes

  1. In September 2026, TSB Arena overtook One New Zealand Stadium and Forsyth Barr Stadium to rank 5th among stadiums and arenas in New Zealand, with 7.3% of the searches.

  2. In September 2026, One New Zealand Stadium gained share of searches among stadiums and arenas in New Zealand, from 5.8% to 6.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using One New Zealand Stadium’s and TSB Arena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

One New Zealand Stadium

2 branded search terms

  • one new zealand stadium
  • te kaha stadium

TSB Arena

1 branded search term

  • tsb arena

How the Brand Demand Index is measured

Other head-to-heads among stadiums and arenas

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