Omega Plus vs Schmackos:Which is more popular?

Name: Omega Plus vs Schmackos: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Schmackos had more branded searches than Omega Plus among pet treat brands in New Zealand. Schmackos had about 320 branded searches, while Omega Plus had 110. Schmackos made up 9.4% of all pet treat brand searches we track, and Omega Plus accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about pet treat brands, Omega Plus appeared in two of the five answers and Schmackos in one. Omega Plus was mentioned before Schmackos in two out of three answers.

Among pet treat brands in New Zealand in September 2026

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Top pet treat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Omega Plus was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Schmackos was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Omega Plus was listed before Schmackos in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
ZIWI Peak	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Animals Like Us	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Greenies	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Omega Plus	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Schmackos	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Vitapet	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

ZIWI Peak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Animals Like Us2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenies2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Omega Plus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Schmackos1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vitapet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet treat brands

5 answers

Asked ChatGPT
“Which pet treat brand should I buy in New Zealand?”
1. 1ZIWI Peak
Asked ChatGPT
“What are the best pet treat brands in New Zealand?”
Asked ChatGPT
“What's the best pet treat brand in New Zealand for dogs and cats?”
Searched Google, AI Overview
“best dog treats”
1. 1Greenies
2. 2Schmackos
Searched Google, AI Overview
“cat treat brands”
1. 1Greenies

Not named in any answer:

Vitapet

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Omega Plus or Schmackos more popular in search?

This chart shows how often people search Google for Omega Plus and Schmackos by name. Each line represents a brand's share of searches for all six pet treat brands we track, month by month, from searches in New Zealand.

Omega Plus and Schmackos among pet treat brands in New Zealand, by month

Month	ZIWI Peak	Animals Like Us	Vitapet	Greenies	Schmackos	Omega Plus
Oct 2025	38%	27.3%	10.7%	9.6%	8.7%	5.7%
Nov 2025	38.5%	26.7%	11.8%	8.8%	7.9%	6.4%
Dec 2025	37.6%	24.2%	16.1%	6.7%	10.7%	4.7%
Jan 2026	37.9%	29.2%	13%	7.6%	8.6%	3.7%
Feb 2026	40.1%	27.8%	12.3%	8.2%	8.2%	3.5%
Mar 2026	39.3%	27%	12%	9.5%	8%	4.3%
Apr 2026	38.6%	24.4%	13.2%	10.8%	7.1%	5.8%
May 2026	34.8%	23.8%	12.9%	15.2%	8.6%	4.6%
Jun 2026	37.9%	28.8%	12.7%	9.2%	6.9%	4.6%
Jul 2026	39.2%	26%	14.2%	8.8%	7.7%	4.1%
Aug 2026	39.1%	28.3%	11%	10.2%	7.4%	4%
Sep 2026	34.5%	26%	14.2%	12.7%	9.4%	3.2%

How has the Omega Plus and Schmackos comparison changed over the last 12 months?

3 findings

Schmackos was ahead of Omega Plus in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Omega Plus’ share of searches among pet treat brands in New Zealand moved from 5.7% to 3.2%, and its estimated monthly branded searches moved from 210 to 110.
Across the 12 months ending September 2026, Schmackos’ share of searches among pet treat brands in New Zealand moved from 8.7% to 9.4%, and its estimated monthly branded searches held steady at 320.

How did search popularity change for New Zealand pet treat brands in September 2026?

2 changes

In September 2026, Schmackos gained share of searches among pet treat brands in New Zealand, from 7.4% to 9.4%.
In September 2026, Omega Plus lost share of searches among pet treat brands in New Zealand, from 4% to 3.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Omega Plus’ and Schmackos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.