Brandwave

Octane Logistics vs The Car Distribution Group:Which is more popular in New Zealand?

In October 2026, The Car Distribution Group had more branded searches than Octane Logistics among vehicle transport companies in New Zealand. The Car Distribution Group had about 1,600 branded searches, while Octane Logistics had 40. The Car Distribution Group made up 23.5% of all vehicle transport company searches we track, and Octane Logistics accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about vehicle transport companies, Octane Logistics appeared in four of the five answers and The Car Distribution Group in none.

Among vehicle transport companies in New Zealand in October 2026

Who do people search for more?

The Car Distribution Group, about 40 searches for every 1 for Octane Logistics

The Car Distribution Group 1.6K searchesOctane Logistics 40 searches

Who does AI mention more?

Octane Logistics, mentioned in 4 of 5 answers, The Car Distribution Group in 0

Octane Logistics in 4 of 5The Car Distribution Group in 0 of 5

Who does AI recommend more?

Octane Logistics, the only one of the two named

Octane Logistics first in 4The Car Distribution Group never named

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Top vehicle transport companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Octane Logistics was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. The Car Distribution Group did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASAP Car Transport1st
  2. Car Transport NZ Limited2nd
  3. Wise Move3rd
  4. Octane Logistics4th
  5. Carr & Haslam5th
  6. The Car Distribution Group–
  7. Auto Logistics–
  8. Dolphin Cartage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wise Move5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASAP Car Transport5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Car Transport NZ Limited4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Octane Logistics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carr & Haslam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Car Distribution Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Auto Logistics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dolphin Cartage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vehicle transport companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Octane Logistics or The Car Distribution Group more popular in search?

This chart shows how often people search Google for Octane Logistics and The Car Distribution Group by name. Each line represents a brand's share of searches for all eight vehicle transport companies we track, month by month, from searches in New Zealand.

Octane Logistics and The Car Distribution Group among vehicle transport companies in New Zealand, by month

Share of searches by month for The Car Distribution Group, Octane Logistics. The figures are in the table below the chart.

View monthly share of searches table
MonthWise MoveThe Car Distribution GroupCar Transport NZ LimitedCarr & HaslamAuto LogisticsASAP Car TransportOctane LogisticsDolphin Cartage
Nov 202545.6%22.3%7.5%9.1%10%3.3%1.1%1.1%
Dec 202540.9%24.8%10.2%8.3%9.3%4.5%0.71%1.3%
Jan 202646%22%9.2%9.2%7.4%4.1%0.64%1.4%
Feb 202639.5%23.9%12%9.8%9.4%3.5%0.68%1.2%
Mar 202643%22.4%10.5%10.5%8.4%3.8%0.6%0.84%
Apr 202648.6%21.6%8%9.7%7.4%3.5%0.54%0.67%
May 202648.8%19.9%8%9.8%8.8%3.5%0.54%0.54%
Jun 202649.5%19.8%6.6%12.1%7.4%3.6%0.69%0.41%
Jul 202644.9%24.8%7.4%9.1%8.7%4%0.62%0.46%
Aug 202642.3%21%10.5%10.5%9.8%4.7%0.58%0.73%
Sep 202641.2%25%10.2%10.2%9.2%3%0.71%0.43%
Oct 202642.6%23.5%12.9%8.7%8.1%3.1%0.59%0.44%

How has branded search for Octane Logistics and The Car Distribution Group changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand vehicle transport companies in October 2026?

2 changes

  1. In October 2026, The Car Distribution Group lost share of searches among vehicle transport companies in New Zealand, from 25% to 23.5%.

  2. Estimated monthly branded searches for Octane Logistics in New Zealand fell 55.6% over 12 measured months, from 90 to 40 in October 2026.

How are Octane Logistics’ and The Car Distribution Group’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Octane Logistics’ and The Car Distribution Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Octane Logistics

1 branded search term

  • octane logistics

The Car Distribution Group

2 branded search terms

  • car distribution group
  • the car distribution group

How the Brand Demand Index is measured

Other head-to-heads among vehicle transport companies

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